Product Marketing Manager

| Greater NYC Area

Who we are

DV is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.

Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at DoubleVerify .

What you’ll do

As DV continues to grow rapidly in size and complexity, the business has identified the need to strengthen its marketing team with the additio­­­­­n of a product marketing manager. The product marketing manager is responsible for understanding the competitive landscape, assembling appropriate market research, and collaborating closely with the sales team to inform the strategic positioning of products to customers, partners, and market influencers.


The product marketing manager will collaborate closely with sales, product and program managers to develop product positioning and messaging, collateral and sales activation materials. He or she will also be responsible for developing the go-to-market strategy and campaigns for cross-channel product promotion. In addition, the product marketing manager will work closely with the product manager to define media-worthy narratives relative to market challenges and innovations that can be addressed by our product suite and will help to articulate and evangelize these narratives internally and externally.

  • Collaborate with product managers in developing a product brief that captures the market need, opportunity and key requirements for differentiation
  • Help to define external and internal product architecture
  • Complete analyses that help define market needs, competitive landscape and trends impacting product feature set and prioritization
  • Develop the go-to-market strategy and internal and external communications plans for product launches and updates
  • Create internal and external communications for product launches, including messaging, differentiators, product collateral, objection handling, competitive matrices, web copy, emails, social announcements, etc.
  • Collaborate closely with product SMEs to create thought-leadership narratives around product innovation

Who you are

  • Bachelor's degree in marketing, communications or a related field from an accredited institution
  • 3+ years’ experience with product marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
  • Strong written and verbal communication skills
  • Experience executing market analysis and developing collateral in PowerPoint and other creative software
  • Ability to work independently and/or facilitate communications across functional teams
  • Excellent written and verbal communications skills
  • Experience thriving in a fast-paced, team-based environment



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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • VerticaDatabases
    • HadoopDatabases

Location

DoubleVerify is located in the neighborhood of Soho New York. This neighborhood is full of great places to grab lunch or shop.

What are DoubleVerify Perks + Benefits

DoubleVerify Benefits Overview

Our employees enjoy perks & benefits, some of which are global and some are locally adjusted:

-Tuition reimbursement -Health & fitness reimbursement
-401(k) matching -Comprehensive medical coverage
-Free lunch & breakfast -Fully stocked break rooms
-Commuter benefits -Unlimited days off (US)
-Annual summer outings -Weekly perks like massages & yoga
-Monthly happy hours -Company outings and events

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Acme's health insurance policy covers up to 2% of out of pocket expenses.
Life Insurance
Wellness Programs
Team workouts
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 4 weeks of leave for the secondary caretaker.
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Monthly.
Free Daily Meals
We provide free breakfast on Friday. Employees get free lunch on Wednesday.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Time allotted for learning
Online course subscriptions available
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