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Product Marketing Manager

| Greater NYC Area

About Better.com:

We’re one of the fastest growing homeownership companies in America. Why? Because we’re making homeownership simpler, faster — and most importantly, more accessible for all Americans.

By combining smarter technology with a desire to not just change one piece of the journey but the entire makeup of what it’s like to buy and own a home in this country, we’re building things that don’t exist yet. 

Better.com by the numbers: 

  • We fund $600 million in home loans per month
  • Nearly $5 billion in loans funded since our inception in 2016
  • 2 years running, we’re one of Crain’s “Best Places to work”
  • We’re #11 on Fortune’s Best Places to Work in NYC
  • And #964 on Inc.’s 2019 “5000 Fastest-Growing Companies” 
  • We’ve secured over $254 million from our investors to date 
  • ...and counting

We continue to outpace the industry at every turn. We’ve recently joined forces in partnership with Ally Bank. Plus, our backers have helped build some of the most transformative tech and finance companies in history. Kleiner Perkins, Goldman Sachs, IA Ventures, American Express, Citigroup, Activant Capital, and others have all invested in our vision of redefining the entire home buying journey.

The Opportunity:

The Better Marketing team is looking for an experienced Product Marketing Manager with a strong background in product marketing and project management. Reporting to the Head of Product Marketing and working parallel to a Product Manager, this person will collaborate with our Product, Sales, and Marketing teams in all aspects of strategy, messaging, positioning, storytelling, go-to-market execution as well as campaign building and analysis. In addition to bringing customers in through the top-of-funnel advertising channels, you will be responsible for partnering strategically with the rest of the organization to make sure our customers receive the right sales messaging and contact points, product experience, life cycle marketing content, offers, and loan fulfillment experience to successfully fund a loan with Better.

You are passionate about meeting customers’ needs through creative storytelling and a strategic go-to market approach. This person will join a high-performing team in a fast-paced environment and will interact with people of all levels across departments. They’ll have the know-how to exercise discretion and professionalism while paying close attention to detail.

Responsibilities will include:

  • Experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise
  • Conduct research on the market, competition and customers to identify trends, pain points and opportunities for growth. Have a strong baseline understanding of why we win or lose customers
  • Leverage customer insights to identify and target priority customers, with key messages, value propositions and ensure consistency at every stage of their journey with us
  • Build a roadmap of ongoing, cross-channel, strategic marketing initiatives at a product line level
  • Collaborate with the Product Manager in developing and executing product positioning and messaging
  • Responsible for articulating and managing all of the tasks necessary to bring these campaigns to market and optimize the campaigns in market
  • Define the user journey and customer communication touchpoints alongside the product managers, and marketing team and identify other relevant engagement and activation points to drive conversion

About you:

  • 4-7 years in a product marketing manager (or related) role
  • Bachelor’s degree
  • Familiar with product marketing tactics (integrated marketing campaigns, SEO, digital advertising and social media marketing)
  • Knowledge or experience working with real estate agents

Things we value:

  • Curiosity. Why? How? Repeat. 
  • Nerdiness. Financial news and trends are fascinating. Seriously.
  • Relentlessness. No one here gives up. We try. We fail. We try again.
  • Passion. If you don’t get excited about homeownership, mortgages, and real estate, it simply won’t work. 
  • Smarts: book and street. We have to use all the tools at our disposal to build Better.
  • Empathy and Compassion. You understand that people's biggest dreams are in your hands. 
  • Communication. Can you ask for help or put your hand up when you don’t understand?
  • Building. Doing. Making. Yes, we have to do a lot of thinking and talking to figure this stuff out, but you can’t wait to leave the conversation and build it. 
Read Full Job Description

Location

Across the street from the tallest building in the western hemisphere.

What are Better.com Perks + Benefits

Better.com Benefits Overview

Life/work, not work/life- All work and no play is a recipe for a breakdown. So we give our team members unlimited time off.

Community Feels- Happy hours, birthday parties, book clubs, and more. We believe in building a community, not just a company.

Tools of the Trade- From cozy couches to new computers, Better provides whatever you need to help us succeed.

Full Health Bars- We take care of our own. Better offers fully funded health, dental, and vision benefits, as well as a 401k plan and up to 20 weeks paid parental leave.

Food For Days- Hungry employees aren’t happy employees. That’s why Better team members get free lunch, dinner, and snacks. Every. Single. Day.

Competitive Compensation- Cash and equity. If you care about that sort of thing. Which we do.

Culture
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
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