Product Marketing Manager

| Greater NYC Area
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<intent> isn’t your usual company. Our work is powered by the premise that every person at <intent> is unique and possesses a distinct set of skills, personality and passions. We embrace our collective talents to tackle technical challenges, refine our successfully disruptive business ideas and create one of the most human and inspiring work cultures out there. We are a team of collaborators who value and reward shared success over individual heroics.

We’re looking for a Product Marketing Manager to develop and implement strategic product marketing plans that drive education, acquisition and retention of our flagship Media product. As a member of our marketing team you’ll drive awareness and adoption of our growing portfolio of publisher and advertiser solutions around the globe. You’ll be involved in product strategy from beginning to end, collaborating closely with our Product, Engineering, and Commercial teams. From positioning to competitive analysis and feature prioritization, sales training and external communications, you’ll shape the voice of our company, and help us maintain and grow our loyal customer base.

Our marketing team balances industry best practices with the practical needs of our growth-stage business. We’re a close team that supports a global business in 40+ countries and 20+ languages. You’ll work with accomplished innovators in marketing, business development, account management, product management, engineering and data science.

What You Will Do:

  • Support current product marketing efforts related to <intent> Media, our original product, and our biggest revenue driver to date
  • Uplevel those efforts as a strategic product marketer who can act as the voice of the customer and come up with needle-moving initiatives that help take us to the next level
  • Help shape, design, and execute global go-to-market strategies for new products, features, customer acquisition and partner retention initiatives
  • Develop and share expertise in relevant landscape to refine value proposition, user benefits, and product positioning
  • Inform sales enablement strategies, and lead internal product training
  • Create effective b2b sales and marketing collateral including direct sales presentations, case studies, leave-behinds, ebooks, white papers and other demand gen materials 
  • Think outside the box to come up with creative ways to highlight competitive differentiation of a highly complex, technical product
  • Work with data analysts and data scientists to develop and scale new user insights
  • Own our internal strategies related to industry standards and compliance (i.e. Better Ad Standards, IAB, etc)
  • Work effectively in a cross-functional, fast-paced environment with a test-and-learn culture that requires fast pivots and seamless communication
  • Work collaboratively with Product, Engineering, Data Science, Optimization Managers and Product Marketing across the full life-cycle of products 
  • Work collaboratively with Commercial team, Sales Enablement and Product Marketing to support the full buyer life-cycle

About You:

The ideal candidate has B2B product marketing experience in ad tech, digital advertising, or travel media. Experience in SAAS or machine learning is a plus.

  • 5-10 years experience in relevant B2B product marketing role 
  • Deep understanding of the Artificial Intelligence / Machine Learning space particularly as it relates to ecommerce
  • Excellent written and verbal communication skills with the ability to articulate complex technology story in a crisp, simple, engaging, visual way
  • Proven track record of successfully leading initiatives at a global scale
  • Ability to turn insights, ideas and data about audience, technology and market trends into measurable plans and activities that accelerate awareness of <intent> Media
  • Ability to build strong relationships and work cross-functionally with others in marketing and across product, commercial, data science, and engineering teams
  • Fluent in both product-, technical-, and sales-speak
  • Proven ability to comprehend customer needs, articulate product value, and train internal stakeholders
  • Experience creating high impact and engaging thought leadership content
  • Exceptional business judgement, problem solving, and strategic communication skills 
  • Self-starter who enjoys working in a fast-paced, collaborative, diverse and innovative environment
  • Superb project management skills including managing multiple internal stakeholders and teams, managing agencies, vendors and project deadlines
  • Familiarity with CRM systems (Salesforce or similar), marketing automation (Pardot a plus), and other tracking tools
  • Familiarity with web integration: APIs, tag management systems, server integrations

 About Us:

<intent> is the data science company for the world’s leading online commerce and travel brands. Our Predictive Intelligence Platform uses patented technology to predict user behavior in real-time and identify the future value of every user. Over 450 innovative brands from more than 40 countries trust Intent’s real-time predictions to deliver personalized user experiences that maximize utility and ROI.

Our team is over 100 people and our offices span globally. We’re headquartered in NYC with locations in London, Kuala Lumpur, and Sao Paulo.

Every day, we’re inspired by two pursuits. First, we’re building novel products that are upending e-commerce. Second, we’re building the company we’ve always wanted to work for — one that’s open, human and collaborative, where very smart people come together to share ideas and get things done. We’re included on Built in NYC's Best Places to Work list and have been on Crain’s 100 Best Places to Work in NYC list for seven years running.

Love Your Job:

Our employees enjoy coming to work, and we let them know they're valued.

Our vibrant team accomplishes a lot every day, but we insist upon work/life balance so things never become stale. We don’t take ourselves too seriously, but we take our work very seriously.

We believe that in order for our employees to perform their best, they need access to strategic decisions, and so our flat structure and open communication invite innovation from all levels — ideas flow freely.

We offer competitive compensation, stock options, and great perks & benefits, including:

  • Flexible paid time off
  • A generous parental leave policy
  • A beautiful, dog-friendly office in SoHo with drinks and snacks
  • An open environment with lots of natural light
  • Annual $2,000 learning budget and Citi Bike membership
  • Access to Fond, our employee perks program featuring deals and discounts on hundreds of products and services
  • Access to Sherpaa, a telehealth service with 24/7 support
  • Company-wide social events, and more!

So what are you waiting for? Apply with your resume in just a few clicks!

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Location

Our office is in the heart of SoHo with plenty of lunch options, bars and restaurants nearby. Every major subway stop is close by.

What are <intent> Perks + Benefits

<intent> Benefits Overview

*Unlimited Vacation - Yup, that's right. UNLIMITED. There’s no cap on the amount of leave you can take, but we suggest you take at least three-weeks per year.

*Learning Budget - Always. Be. Learning. We’ll reimburse you up to $2,000 towards the cost of any courses, seminars, or books you need.

*A beautiful, dog-friendly office in SoHo with plenty of natural light

*Company sponsored social events and a kitchen fully stocked with drinks and snacks

*Citi Bike Membership - You’ll never forget how to ride a bike! Sign up for an annual Citi Bike membership as another resource to get around the city.

*Fond - A perks and discount program for all Intent Media employees. Never buy full-price movie tickets again!

*Sherpaa - Message, talk, or video chat with one of Sherpaa's doctors anytime from anywhere. It’s a game-changer.

*Stock Options - We want all of our employees to feel like a part of the company, so we literally give you a part of the company.

*Medical, Dental, Vision, Life and AD&D Insurance

*16 weeks of paid parental leave for the primary caregiver and an onsite New Mother's room

*401(k) Retirement Plan - We partner with TransAmerica Retirement Solutions to provide a 401(k) plan that allows you to save for your future.

*Employee Assistance Program - Our EAP is available to you and your loved ones at all times for any work- or personal-related issues that may come up in your life.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Intent's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions up to $2,650 for 2018 (increasing to $2,700 in 2019).
Disability Insurance
Intent offers supplemental options for both short-term and long-term disability.
Dental Benefits
Intent's dental plan options cover 80% of the plan cost for both employees and their dependents.
Vision Benefits
Intent's vision plan options cover 80% of the plan cost for both employees and their dependents.
Health Insurance Benefits
Intent's health insurance plan options cover 80% of the plan cost for both employees and their dependents.
Life Insurance
Pet Insurance
Intent Media loves dogs but we want all of our employee's pets to receive the care they need. We offer discounted pet insurance through our company-sponsored perks/benefit provider.
Wellness Programs
Intent Media's health & wellness programs include onsite yoga classes, a running club, healthy snack options, discounted gym memberships, and various company-wide initiatives.
Retirement & Stock Options Benefits
401(K)
Company Equity
Intent wants all of its employees to feel like they are a part of the company, so we literally give them a part of the company via stock options.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Intent's dependent care FSA helps employees cover out-of-pocket childcare expenses with pre-tax contributions up to $5,000.
Generous Parental Leave
Intent offers up to 16 weeks of paid leave for the primary caregiver and four weeks of paid leave for the non-primary caregiver after 12 months of employment.
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Family Medical Leave
Intent offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Intent Media's unlimited paid vacation policy allows employees to take the time they need. In fact, we encourage a 3 week minimum.
Generous PTO
Paid Volunteer Time
Paid Holidays
Intent Media offers all employees paid time off to observe all federal holidays.
Paid Sick Days
Intent offers paid sick days of up to two weeks per year for all full-time employees.
Perks & Discounts
Beer on Tap
Casual Dress
Intent Media's casual dress code encourages our employees to come to work comfortable as their best selves.
Commuter Benefits
Intent offers pre-tax commuter benefits for all employees, as well as a free bike sharing (Citi Bike) membership for all full-time employees.
Company Outings
Intent has quarterly paid team outings, as well as company-wide annual holiday parties and other events for all employees and a guest.
Game Room
Intent employees get plenty of use out of our video game systems, ping pong, and foosball tables.
Stocked Kitchen
Intent has a fully stocked kitchen with the best unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle.
Some Meals Provided
Intent provides daily breakfast and occasional catered lunches.
Happy Hours
Intent Media provides weekly paid happy hours at local establishments.
Pet Friendly
Not only can Intent employees bring their dogs to work, but we also offer discounted pet insurance for your furry friend.
Recreational Clubs
Relocation Assistance
Intent offers relocation assistance, including home finding, temporary housing, moving costs and travel expenses reimbursement.
Fitness Subsidies
Intent offers discounted gym memberships and fitness classes through our company-sponsored perks/benefits provider.
Professional Development Benefits
Job Training & Conferences
Intent offers a wide range of training programs to all employees, including sales, management and leadership development, as well as a $2,000 annual learning budget.
Diversity Program
Intent Media is committed to creating a diverse and inclusive workplace through cultural awareness and the encouragement of on-going dialogues with employees and senior leadership.
Customized development tracks

Additional Perks + Benefits

Our employees are encouraged to bring their full selves to work and we let them know they're valued.

Our vibrant team accomplishes a lot every day, but we insist upon work/life balance so things never become stale. We don’t take ourselves too seriously, but we take our work very seriously. We believe that in order for our employees to perform their best, they need access to strategic decisions, and so our flat structure and open communication invite innovation from all levels — ideas flow freely.

We offer competitive compensation, stock options, and great perks & benefits, including:

-Unlimited vacation
-A generous parental leave policy
-A beautiful, dog-friendly office in SoHo with drinks and snacks
-An open environment with lots of natural light and roof deck access
-Annual $2,000 learning budget and Citi Bike membership
-Access to Fond, our employee perks program featuring deals and discounts on hundreds of products and services
-Access to Sherpaa, a telehealth service with 24/7
-Weekly in-office yoga classes
- Company-wide social events, and more!

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