Hive is one of the fastest-growing startups in NYC, helping teams at leading companies like Starbucks, Uber, IBM, Marriott, and WeWork move faster with our productivity platform.

We’ve experienced rapid growth over the past four years and are looking for an experienced SaaS marketer to lead our product marketing efforts.

Reporting to the VP of Marketing, the Product Marketing Manager will work cross-functionally with marketing, product, customer success, and sales to create and optimize cross-channel campaigns and engagement tactics that drive customer acquisition, education, and retention.

Key Responsibilities:

• Own the product marketing roadmap, ensuring ongoing and timely product campaigns to attract new customers to Hive and retain existing customers.
• Create and execute use-case driven marketing plans to showcase how Hive fits the specific needs of our customers.
• Plan and execute all product launches to raise product awareness across email, content creation, PR, and more.
• Create compelling written and visual product content including product templates, guides, webinars, help articles, and more.
• Manage all in-app product messaging, working closing with the Product and Customer Success teams to educate new customers on product updates and new features.
• Communicate the value of new products to the sales team and develop sales tools (e.g., webpages, slide decks, one-pagers, etc.) that facilitate sales efforts.
• Extract meaningful and actionable insights based on customer interviews, feedback, and data to understand customer needs, experiences and expectations
• Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation

Key Qualifications:

• 2-4 years of product marketing experience. Startup or SaaS experience is a plus.
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Demonstrated ability to effectively position B2B products and lead go-to-market efforts for new launches
• Ability to turn complex technological concepts into clear, multichannel communications