Product Marketing Manager
Bread is a technology company that aims to transform the world of paper credit card applications and hidden interest rates by providing leading point-of-sale financing options for merchants across the e-commerce journey. We build tools, technologies and APIs that allow merchants to integrate an installment loan financing and checkout experience anywhere in their customers’ shopping journey. Bread was started in 2015 by financial technology veterans, and has experienced explosive growth to date. We’re backed by top investors including Menlo Ventures, Bessemer Venture Partners, Kinnevik, among others.
We’re seeking a Product Marketing Manager to join our fast-growing team to lead go-to-market strategies for new product and feature launches. The role sits at the intersection of marketing, product, success, sales, and data analytics. This position is based in our offices in New York and will report to the Head of Marketing.
Responsibilities
- Work cross-functionally to develop go-to-market strategies for new products and offerings
- Manage end-to-end product launches across multiple stakeholders to ensure alignment on messaging, timing, and objectives
- Define and develop marketing assets such as sales presentations, messaging guidelines, white papers, infographics, solution sheets, and case studies to support our value prop
- Conduct competitive and market research to educate internal stakeholders, help guide product roadmap, craft ideal customer profiles, and and develop compelling narrative and campaigns
- Collaborate with multiple departments to develop and lead internal product training
- Track market feedback and reception on new products and develop a feedback loop between sales, success, and product
Requirements
- 4+ years of total work experience, with 1-2 in product marketing in a B2B startup or fast-paced SaaS environment
- Ability to position innovative products and tell compelling stories through messaging and marketing collateral
- Strong cross-functional, project management skills and the ability to multitask
- Ability to thrive in a fast-paced, high-growth environment
- Strong analytical background with a proven history of using data to drive decisions
- Previous experience in either the retail, e-commerce, or lending space a plus