About Foursquare:

Since our inception in 2009, Foursquare has been a leading force in changing how location information enriches our real-world and digital lives. As a location intelligence company, Foursquare is comprised of two well-known consumer apps, Foursquare and Swarm, as well as thriving media and enterprise products. Our B2B offerings include Places (for developers), Pinpoint and Attribution (for marketers), and Foursquare Analytics (for analysts, based on the world's largest foot traffic panel). With more than 200 people across our offices in New York, San Francisco, and in sales offices around the globe, we’re dedicated to our trailblazing mission—enriching consumer experiences and informing business decisions with location intelligence.

About the role:

Foursquare is looking for a Product Marketing Manager to own positioning, messaging, marketing content and sales enablement for our Media and Measurement solutions, which include Pinpoint and Attribution. Marketers and brand partners use Pinpoint to identify and target audiences based on where they go in the real world, while Attribution helps them to measure campaign performance against our non-incentivized, first party panel.

In this role, you will work with with stakeholders across Product, Client Strategy, B2B Marketing, and Creative & Strategy by helping our growing sales land and/or expand our presence across CPG, retail, QSR, dining, entertainment and beverage industries.

RESPONSIBILITIES

• Strategy: collaborate with key stakeholders to develop product positioning and messaging that articulates the unique value of media and measurement solutions
• Sales enablement: create tools and collateral that support the selling process, from presentations and case studies, to competitor talking points and one-pagers
• Website management: manage enterprise.foursquare.com
• Go-to-market: work with cross-functional teams to plan and execute product release launches
• Marketing programs: partner with B2B marketing to craft product-focused marketing programs that bring visibility to our media and measurement solutions
• Measurement: partner with sales operations to identify, track and interpret key KPIs

REQUIRED EXPERTISE:

• Communication & collaboration skills: you understand how to drive alignment between different stakeholders
• Writing skills: you are equally comfortable drafting long-form product marketing material, (e.g. case studies and white papers), and bullet point content for one-pagers and websites
• Experience: at least 3 years experience in product marketing, preferably in the advertising or agency space
• Organizational skills: ability to create and maintain a project plan for large scale, multi-stakeholder initiatives; ability to work on multiple projects at a time

• Software and technical skills: general familiarity with Salesforce and other CRM tools
• Bachelor’s degree
• Software and technical skills: General familiarity with Salesforce and other CRM tools (sales or marketing) is a plus, as well as experience working with Content Management Systems
• Bachelor’s degree