Director of Product Marketing

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One Drop is looking for a Director of Product Marketing to lead strategy, development, and execution of marketing campaigns to drive adoption and engagement with the One Drop app. This role sits at the intersection of product development and brand awareness. In this role, you'll partner closely with creative, customer success, product, and clinical operations to identify the biggest opportunities for improvement, prioritize projects, and measure their impact.

You’ll make an impact by:

  • Partnering with product, business, and data analytics teams to support, communicate, and launch new app features 
  • Collaborating with business teams and analytics to optimize member lifecycle from acquisition to in-product engagement and retention
  • Collaborating closely with product, business teams, and data analytics to optimize member lifecycle from acquisition to in-product engagement and retention 
  • Collaborating closely with Enterprise and Consumer channels on demand generation efforts 
  • Crafting, sending and managing campaigns to drive app engagement (email/SMS/push) 
  • Developing positioning and messaging statements that effectively communicate the value prop and differentiate our digital experience to our customers as well as for internal customer facing teams 
  • Working with clinical ops and behavioral science teams to ensure campaigns are in line with best practices and our program model

You’ll bring:

  • 3-5 years of product marketing, engagement marketing, or product management experience
  • Experience marketing a consumer product 
  • Strong analytical skills, particularly when interpreting data, integrating new information, and making decisions
  • Excellent written and verbal communication 
  • Proficiency with Klaviyo or similar marketing platform
  • Proficiency with Google Analytics
  • Passion for collaborating across various parts of an organization
  • Experience creating and managing push notifications

  • Bonus Points:

  • Prior experience with health or wellness product 
  • Subject matter expertise in behavior change or chronic condition management

You’ll get:

  • To deeply impact the lives of people with chronic conditions
  • The opportunity to contribute at an early stage startup and help develop the future of healthcare
  • Competitive salary and equity commensurate with experience and performance
  • Medical, Dental, and Vision insurance and 401k plan
  • Yearly Professional Development budget
  • Unlimited vacation days
  • Beautiful loft office space conveniently located in the Soho area of New York
  • Weekly catered lunches, company swag, company outings, and other surprises when you start

One Drop is the future of healthcare. Our mission is to develop technology that ensures all people living with diabetes and other chronic conditions can thrive. We harness the power of data science and mobile computing to make healthcare more affordable, accessible, and effective. 


Our clinically proven mobile platform combines AI-powered predictive insights, personalized health coaching, and FDA-approved connected devices to simplify self-care. And it works. People using the One Drop platform have seen significant improvements in their health in just a few weeks.


Today, the rate of people living with chronic conditions is increasing dramatically, and traditional approaches to healthcare cannot possibly scale to reach them all. We exist to serve those people and help them lead their best lives. www.onedrop.today


At One Drop, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. One Drop provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.


To all recruitment agencies: One Drop does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias or One Drop employees. One Drop is not responsible for any fees related to unsolicited resumes.

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Location

166 Mercer Street, New York City, NY 10012

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