Programmatic Marketing Specialist, Video at Squarespace

| Greater NYC Area
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Squarespace is looking for a passionate and forward thinking media expert to help execute in-house video campaigns. The specialist will be a part of the Media team responsible for the implementation and analysis of full-funnel campaigns, working hands on within our programmatic platforms and with direct partners. Our team collaborates across marketing, creative and analytics to deliver on both team and our goals around Brand and Acquisition. 

The Media Specialist will take the lead on planning, implementing, optimizing and reporting out video campaigns across multiple DSPs. They will work with the video team to establish high-level business goals to inform the framework of their campaigns. They will have access to stakeholders across multiple departments that rely on insights to inform business decisions. 

Based in our NYC headquarters, this position reports to the Video Lead. 

RESPONSIBILITIES:

  • Be a video expert across multiple DSPs (specifically Amazon, Google Ads & The Trade Desk)
  • Establish cohesive video strategies by channel that address all aspects of the funnel (brand awareness, consideration and conversion)
  • Create complex audiences based on marketing targets, strategic goals and internal data 
  • Implement creative and tags across DSPs
  • Manage weekly pacing, performance and optimizations for national & international campaigns to ensure delivery based on goals
  • Understand the impact of different optimization levers (bid management, tactic, audience analysis, etc.) and how they can improve performance
  • Partner with teams to promote video best practices, inform campaign strategy and identify testing opportunities
  • Set up A/B tests to develop learnings across creative, audiences, tactics and more to ensure success across future campaigns
  • Manage month-end actualization & invoicing process

REQUIREMENTS:

  • 1+ years of hands-on programmatic experience across multiple DSPs (Google Ads, Amazon and/or The Trade Desk are key); video specific experience a plus.
  • Experience with DCM and other 3rd party tracking solutions 
  • Familiarity with performance measurement platforms such as Kantar MillwardBrown, YouTube Brand Lift, Nielsen TAR, etc.
  • Considers and implements ways of measuring effectiveness for recommended media
  • Comfortable creating and interpreting reporting, with the ability to translate analysis and findings to manager
  • Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
  • Consistently perform under pressure in a fast-paced environment on a team

ABOUT SQUARESPACE

Squarespace empowers people with creative ideas to succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 800 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.

PERKS

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KafkaDatabases
    • PrestoDatabases

Location

Squarespace is headquartered in the West Village of Manhattan, within walking distance from the 1, A, C, E, B, D, F, and M trains.

An Insider's view of Squarespace

What are some social events your company does?

In the past we've had trivia nights, talent shows, and video game tournaments. My background is actually in theatre, so amazingly had the opportunity of taking to the microphone and hosting some of the events here.

Jose Paz

Community Manager

What kinds of technical challenges do you and your team face?

Our team’s mission is to configure, integrate, automate, and report on all HR systems. This means we are constantly trying to do things no one has ever done before. Some of the challenges we regularly encounter are hacking together system integrations, implementing controls to ensure data integrity, and manual task automation for our users.

Paul

Engineering Manager

How has your career grown since starting at the company?

As the Data Engineering team has grown, I've become a team lead and learning lots of new technologies, such as Postgres and Airflow.

Polina

Senior Software Engineer

What are some social events your company does?

The company holiday party is a pretty big social event. Each location has one and I’ve crashed three of the four parties in Ireland as well. At this point, if I don’t go to the Dublin holiday party, I might get messages asking if I’m okay.

Vishal

Team Lead, Product Support

What are Squarespace Perks + Benefits

Squarespace Benefits Overview

We take care of our employees in more ways than one. We offer competitive medical, dental, and vision for our employees and their dependents. We also offer up to 20 weeks of paid family leave (includes parental), daily gourmet lunches, and seasonal wellness programming, including meditation, yoga, and nutritionist sessions at the office. And so many snacks.

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Time allotted for learning
All employees have full access to LinkedIn Learning.
Online course subscriptions available
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