Squarespace
The world’s most talented engineers, designers, and thought leaders are shaping the future of online publishing.
New York, NY

Programmatic Marketing Strategist, Video

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Squarespace is looking for a passionate and forward thinking media expert to help execute in-house video campaigns. The strategist will be a part of the Media team responsible for the implementation and analysis of full-funnel campaigns, working hands on within our programmatic platforms and with direct partners. Our team collaborates across marketing, creative and analytics to deliver on both team and our goals around Brand and Acquisition. 

You will take the lead on planning, implementing, optimizing and reporting out video campaigns across multiple DSPs. They will work with the video team to establish high-level business goals to inform the framework of their campaigns. They will have access to stakeholders across multiple departments that rely on insights to inform business decisions. 

Based in our NYC headquarters, this position reports to the Video Lead. 

RESPONSIBILITIES:

  • Be a video expert across multiple DSPs (specifically Amazon, Google Ads & The Trade Desk)
  • Establish cohesive video strategies by channel that address all aspects of the funnel (brand awareness, consideration and conversion)
  • Create complex audiences based on marketing targets, strategic goals and internal data 
  • Implement creative and tags across DSPs
  • Manage weekly pacing, performance and optimizations for national & international campaigns to ensure delivery based on goals
  • Understand the impact of different optimization levers (bid management, tactic, audience analysis, etc.) and how they can improve performance
  • Partner with teams to promote video best practices, inform campaign strategy and identify testing opportunities
  • Set up A/B tests to develop learnings across creative, audiences, tactics and more to ensure success across future campaigns
  • Manage month-end actualization & invoicing process

REQUIREMENTS:

  • 1+ years of hands-on programmatic experience across multiple DSPs (Google Ads, Amazon and/or The Trade Desk are key); video specific experience a plus.
  • Experience with DCM and other 3rd party tracking solutions 
  • Familiarity with performance measurement platforms such as Kantar MillwardBrown, YouTube Brand Lift, Nielsen TAR, etc.
  • Considers and implements ways of measuring effectiveness for recommended media
  • Comfortable creating and interpreting reporting, with the ability to translate analysis and findings to manager
  • Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
  • Consistently perform under pressure in a fast-paced environment on a team

ABOUT SQUARESPACE

Squarespace empowers people with creative ideas to succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 800 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.

PERKS

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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What are Squarespace Perks + Benefits

Squarespace Benefits Overview

Flexible PTO policy for full time employees
20 weeks paid leave to welcome a child through any of the ways to form a family for all genders
Up to 12 weeks paid personal care leave
Up to 20 weeks paid leave to care for a family member
Bereavement leave for loss of a loved one
$20,000 benefit for fertility planning & treatment, adoption & surrogacy
Unlimited free virtual family planning visits with OB/GYNs, doulas & midwives
Subsidized backup care for family, infant, child, adult, or elder dependents
Employee Assistance Plan (EAP) to support child care & parenting, helping aging parents & more
Virtual counseling sessions with licensed therapists fully covered with HealthJoy
100% paid Headspace app subscriptions
Access to mental healthcare apps, Talkspace & Ginger
100% paid premiums on health benefits for you, your dependent children & domestic partner
$5,000 tuition reimbursement per year
2 complimentary Squarespace sites & subscription to Unfold

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Squarespace offers virtual counseling sessions with licensed therapists fully covered with HealthJoy. 100% paid Headspace app subscriptions and access to mental healthcare apps, Talkspace & Ginger.
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
All employees have full access to LinkedIn Learning.
Online course subscriptions available

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