Programmatic Sr. Account Manager

| Greater NYC Area | Remote
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ABOUT THE ROLE
 
The Programmatic Account Manager role is part of the Metric Theory Programmatic & Media team. The P&M team helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). The Account Manager is responsible for day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms. The Account Manager will serve a portfolio of clients and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with customer processes and standards. You would be joining Metric Theory’s fastest growing team on the ground floor.
 
Responsibilities include:
· Responsible for set-up & launch of programmatic media campaigns working across a variety of DSPs
· Handle ad trafficking in DCM, as well as producing & guiding floodlight and tracking set up for net new advertisers
· Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
· Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
· Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
· Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
· Present campaign recaps and insights to strategic planners and client teams
· Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
 
ABOUT YOU

Responsibilities include:

  • Set-up & launch of programmatic media campaigns working across a variety of DSPs
  • Handle ad trafficking in DCM, as well as producing & guiding floodlight and tracking set up for net new advertisers
  • Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
  • Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
  • Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
  • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
  • Present campaign recaps and insights to strategic planners and client teams
  • Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms

 

Qualifications:

 
  • 2-6 years in digital marketing with at least 1 year in ad operations, preferably agency-side
  • Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
  • Strong skill set in data analysts and quantitative analysis, with a deep knowledge of Microsoft Excel
  • Ability to contribute individually, take direction and participate in cross-functional teams with a positive attitude
  • Ability to prioritize and triage workflow according to team and company's growing needs
  • Very high attention to detail and ability to synthesize large amounts of data into actionable information
  • Minimum of Associates Degree; Bachelor’s Degree preferred or equivalent experience.
  • Excellent verbal, written, and presentation skills.

 

Not a Must, but a Plus:

  • 1+ year in programmatic media whether it be planning or buying roles
  • Understanding of analytic platforms such as Google Analytics
  • Experience working with DV360 and/or The Trade Desk
  • Technical skills including HTML, JavaScript & Flash

 

 

WHY METRIC THEORY?
 
Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 150+ company and a respected competitor in our industry (see awards below). We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.
 
Most Recent Notable Awards:
• Built In Best Places to Work in San Francisco, Denver and New York in 2021
• US Search Awards Agency of the Year in 2020
• Digiday Worklife Award for "Most Dedicated to Employee Growth" in 2020
• Search Engine Land Agency of The Year in 2019
• Digiday Worklife Award in 2019
• Adweek 100: Fastest Growing Agencies in 2019
• Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019
• Inc. Best Workplaces 2017, 2018 and 2019
• Denver Business Journal's Best Places to Work 2017-2020
• #7 in Entrepreneur's Top Company Cultures 2018
 
Why We’re Frequently Ranked a Best Place to Work:
• Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles
• Openness to new ideas that affords employees the opportunity to make a difference on day 1
• Frequent 360-degree feedback that pushes everyone to get better together
• Universal eagerness to help each other without the expectation of anything in return
• Conscious focus on learning & professional development at all levels of the organization
• Generous and flexible paid time off, volunteer time off and an unlimited opportunity to work from home
• Excellent benefits including medical, dental & vision coverage, 401(k), monthly gym stipend, parental leave and pre-tax commuter benefit
 
 
#BI-Remote

 

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Location

Located near Battery Park in FiDi, you can travel by subway or ferry to our office. This historic neighborhood has plenty of bars and restaurants!

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