Programmatic Media Account Manager at Metric Theory

| Greater NYC Area
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ABOUT THE ROLE
The Programmatic Account Manager role is part of the Metric Theory Programmatic & Media team. The P&M team helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). The Account Manager is responsible for day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms. The Account Manager will serve a portfolio of clients and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with customer processes and standards. You would be joining Metric Theory’s fastest growing team on the ground floor.
Responsibilities include:
· Responsible for set-up & launch of programmatic media campaigns working across a variety of DSPs
· Handle ad trafficking in DCM, as well as producing & guiding floodlight and tracking set up for net new advertisers
· Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
· Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
· Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
· Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
· Present campaign recaps and insights to strategic planners and client teams
· Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
ABOUT YOU

Responsibilities include:

  • Set-up & launch of programmatic media campaigns working across a variety of DSPs
  • Handle ad trafficking in DCM, as well as producing & guiding floodlight and tracking set up for net new advertisers
  • Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
  • Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
  • Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
  • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
  • Present campaign recaps and insights to strategic planners and client teams
  • Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms

Qualifications:

  • 2-6 years in digital marketing with at least 1 year in ad operations, preferably agency-side
  • Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
  • Strong skill set in data analysts and quantitative analysis, with a deep knowledge of Microsoft Excel
  • Ability to contribute individually, take direction and participate in cross-functional teams with a positive attitude
  • Ability to prioritize and triage workflow according to team and company's growing needs
  • Very high attention to detail and ability to synthesize large amounts of data into actionable information
  • Minimum of Associates Degree; Bachelor’s Degree preferred or equivalent experience.
  • Excellent verbal, written, and presentation skills.

Not a Must, but a Plus:

  • 1+ year in programmatic media whether it be planning or buying roles
  • Understanding of analytic platforms such as Google Analytics
  • Experience working with DV360 and/or The Trade Desk
  • Technical skills including HTML, JavaScript & Flash

ABOUT METRIC THEORY
Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 150+ company and a respected competitor in our industry (see awards below). We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.
Most Recent Notable Awards:
Search Engine Land Agency of The Year in 2019
Digiday Worklife Award in 2019
Adweek 100: Fastest Growing Agencies in 2019
Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019
Inc. Best Workplaces 2017, 2018 and 2019
Denver Business Journal's Best Places to Work 2017, 2018 and 2019
#7 in Entrepreneur's Top Company Cultures 2018
Why We’re Frequently Ranked a Best Place to Work:
· Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles
· Openness to new ideas that affords employees the opportunity to make a difference on day 1
· Frequent 360-degree feedback that pushes everyone to get better together
· Universal eagerness to help each other without the expectation of anything in return
· Conscious focus on learning & professional development at all levels of the organization
· Generous and flexible paid time off, volunteer time off and an unlimited opportunity to work from home
· Excellent benefits including medical, dental & vision coverage, 401(k), monthly gym stipend, parental leave and pre-tax commuter benefit

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Technology we use

  • Product
    • Google AnalyticsAnalytics
    • AsanaManagement

Location

Located near Battery Park in FiDi, you can travel by subway or ferry to our office. This historic neighborhood has plenty of bars and restaurants!

An Insider's view of Metric Theory

What are some social events your company does?

Our offices love to celebrate with each other! From quota celebrations to new hire lunches to charity events. In the NYC office, you can find us taking boat cruises around the city, seeing comedy shows, or hitting the bowling alley. We’re a lively group that loves to experience new things (or head to our go-to spot for an impromptu happy hour).

Megan

Account Manager

How does the company support your career growth?

Metric Theory has supported my career growth from day 1. I began my career at MT as an analyst where they taught me all about SEM and digital advertising. It was a crash course and more detailed than what I had learned in school. Since then, they have been great at giving me goals & focus areas aimed at promoting me. They are always in my corner.

Kailee

Account Director

How do your team's ideas influence the company's direction?

Because we’re in the services industry, our product is our people. Culture is therefore incredibly important at Metric Theory to ensure our employees are happy and productive. Those who have a positive impact on culture, in addition to strong job performance, have the most success on our team. We value proactiveness, empathy, and self-awareness.

Barbara

Associate Director, Account Services

How has your career grown since starting at the company?

Since starting at Metric Theory, my career has grown because of the comprehensive analyst training program and the amazing and talented people I get to work with. Every team member I work with has encouraged me to think outside the box and has helped me improve my digital marketing skills, from simple execution steps or strategy optimization.

Kate

Account Manager

What are Metric Theory Perks + Benefits

Metric Theory Benefits Overview

Along with Health, Dental, and Vision insurance, we also offer 401k and wellness perks. We understand that life outside of the office is just as important as life at work. Metric Theory focuses on creating a work and life balance for our employees through flexible work from home hours. We also want to foster our culture of collaboration and team work through coffee chats, lunch and learns, company outings, etc.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Foosball, Shuffle Board, Video Games, Darts.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications
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