Public Relations Manager
Freshly is a fast-growing, food-tech startup and the largest fresh-prepared-meal delivery service in the country. It’s our mission to make eating healthier easier by delivering fresh, nutritious, fully-cooked meals directly to customers fueled by a subscription service. To get there, we need exceptionally talented, bright, and driven people.
The Marketing Team is looking for a self-starting Public Relations Manager who loves storytelling to join our NYC-based team. You will be responsible for supporting the PR function by driving awareness and credibility on Freshly in press. You’ll help position our leaders as industry experts and Freshly as an innovative company in the health and wellness space. You’ll support on creative marketing initiatives as well (Experiential! Content! Press Events! Partnerships!). The list goes on and on. This position reports into our Director of Communications.
What You’ll Do:
- Work collaboratively with the Director of Communications to activate against our PR strategy to increase brand awareness, affinity, and elevation
- Proactively pitch and develop stories on Freshly in consumer, food, business, and trade publications
- Assist with day-to-day activities such as media monitoring, opportunity tracking, PR calendars, etc.
- Develop reporting cadence to ensure we’re meeting goals and sharing insights across the organization
- Proactively identify & vet key speaking engagements, award submissions & media opportunities that amplify Freshly and align with the brand direction
- Ideate, execute, and support on consumer and press events
- Assist on company news and business announcements
- Foster current relationships with media and build new relationships with key writers, editors, and producers
- Help on-board a partnering PR agency to assist with press outreach and opportunities
Who You Are:
- Bachelor’s from an accredited university
- 4+ of years of experience in public relations, in-house or agency
- Experience working in or personal passion for health, wellness, and/or food
- Have a competency in working on integrated communications with a digital first approach
- Proven track record of pitching and landing press coverage
- Collaborative team player who’s ambitious and results oriented individual
- A creative thinker who comes to the table with ideas and can bring them to life
- A positive, social people-person; you can work with many different types of people and may have been pegged as someone who can “talk to a wall”
- Have your finger on the pulse of what’s trending or going on in relevant industries
Freshly is a weekly subscription service delivering healthy and fully prepared meals directly to a customer’s doorstep. The rotating weekly menu offers 30 different flavorful preparations and combinations that are chef-made with the highest quality, 100% all natural ingredients that meet industry leading standards. Each deliciously healthy meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils.
In addition to providing free shipping, Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes embracing a healthier lifestyle deliciously simple, one box at a time. For more information, visit www.freshly.com.
We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!
Perks
Free Freshly meals in office and to your front door!
Customizable medical, dental, vision and life insurance packages
Gym discounts & Freshly sponsored yoga classes
Healthy breakfast & snack options, weekly meal tastings
Beers on tap, fresh coffee and bottomless seltzer
Flexible vacation & paid time off
Dog-friendly workplace