The Regional Marketing Director is a key business strategist and partner to our Sales team. In this role, you will build, develop, and scale our regional marketing function from a small group of two regional marketing managers and one regional marketing coordinator into a best-in-class organization that is a key asset to Newsela and an indispensable element of our go-to-market (GTM) success. In close collaboration with Sales, Customer Success and your Marketing peers, you’ll be developing and executing regional marketing plans that complement national demand generation programs to ensure all sales territories and key market segments are achieving their pipeline and revenue goals. Your regional marketing programs will focus on five key areas: supporting our ability to compete in formal state adoptions; addressing key state education initiatives; account-based marketing to support our key accounts segment; extending national marketing programs to localized messaging and campaigns; and helping accelerate existing sales opportunities through targeted campaigns.
Why You’ll Love This Role:
Since March of 2020, Newsela has been used for distance learning in two-thirds of US schools. K-12 school districts across the country are rapidly adopting new approaches to instructional content. Newsela is at the center of that transformation, with a vast library of high quality instructional materials that are authentic, engaging, and made ready for classroom use. We are well-positioned to seize this market opportunity and more importantly, help the millions of teachers and students that are already registered with Newsela.
The Regional Marketing organization you’ll build and lead is a core part of shaping this next chapter of growth. You’ll be a critical player in Newsela’s most strategic GTM initiatives, as we enhance our account segmentation rigor, apply state-by-state sales & marketing approaches, and scale our GTM capabilities. Through that process, you’ll constantly tap into, challenge, and develop your analytical, creative, relationship-building, planning, and leadership skills. Most importantly, you’ll end every day feeling like you’ve contributed to making classroom learning meaningful, engaging, accessible, and rewarding for all teachers and students.
Why We’ll Love You:
You have a proven track record of integrated marketing planning and execution, across a wide range of tactics including but not limited to events (physical and virtual), digital media, direct mail, landing pages, email marketing, sales enablement, and SDR/BDR campaigns. You have a strong understanding of how regional and national marketing programs can work together to accomplish shared business and marketing goals. You have 3+ years experience with account-based marketing (ABM) programs, and can demonstrate both successes and failures that you learned from and used to optimize future ABM programs. You have worked with partners to develop, execute, and scale co-marketing programs. You have led a regional marketing organization for at least 3 years, and have successfully positioned yourself as a thought leader and business partner to the sales organization. Through all of it, you have a data-driven approach to decision-making and prioritization, and have a keen ability to translate marketing metrics into the language of the business.
While it’s not required, we have a strong preference for someone who’s worked in the K-12 education industry and understands the market dynamics of selling to US school districts. If you’ve run marketing programs to support state adoptions, key state mandates / guidelines that impact curriculum requirements, and have experience marketing to district administrators, school principals and teacher personas, that’s a big plus.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.