About the Company:

Industrious is the largest premium flexible workspace provider in the U.S. with over 65 locations in more than 35 U.S. cities. Its Workplace Experience platform, which pairs thoughtfully-designed spaces with hospitality-driven services and amenities, has reshaped the concept of coworking into a scalable solution for companies of all sizes and stages. Since its founding in 2013, Industrious has helped thousands of companies scale their businesses while maintaining the highest NPS scores in the industry.

As we shape the future of workplace experience, we’re looking for motivated, thoughtful, and collaborative people who are excited to join a high-growth, warm, and welcoming team.  For more information, please visit www.industriousoffice.com/careers.

We kindly request that you do not call Industrious locations for employment inquiries.

About the Role:

As Industrious doubles year-over-year, the Regional Marketing Lead (RML) will play a key role in driving growth in their specific territories. Part strategist, part integrator, part consultant, and part boots-on-the ground executer, the RML will play an important leadership role synchronizing the national and regional marketing team efforts.

The ideal candidate:

• Is an experienced marketer with a broad understanding of the many different facets of your craft
• Is excited about joining a fast-growing company and thrives in a fast-paced environment
• Understands how to deliver on near term goals while moving our more ambitious long-term vision forward
• Wants a role with ownership and responsibility
• Loves working cross-functionally
• Willing to roll up their sleeves to get the job done where needed

Responsibilities for this role include:

• Lead strategic thinking and execution of a regional marketing plan: From planning to coordinating to tracking to evaluating, you will act as the connective tissue that ensures that all of our national and regional marketing activities are coordinated and efficient. This includes everything from driving your region’s sales funnel to keeping our larger brand initiatives moving forward. Tactically this would mean:
  • Own the planning, tracking, and evaluation of the regional marketing plan
  • Identify areas of opportunities and coordinate with channel owners to optimize performance
  • Partner with unit operations leadership on creative tactics for meeting regional goals 

• Create the right partnerships: As our company and brand grows, so does the opportunity to collaborate with other players in our key markets. As the RML you’ll help us:
  • Identify potential brand, content, and marketing partners in your region
  • Lead proactive outreach
  • Manage negotiations
  • Coordinate execution
  • Evaluate performance

• Create scalable systems that help us meet important goals more resource efficiently: As we grow from 50 to 500 locations, you will help us identify the ways we can scale processes more effectively. The goal is not to reinvent the wheel with each new location we open - instead - you’ll help us make sure we focus on making each launch even better than the last. This means:
  • Develop tools that streamline/automate common activities
  • Train team members on integrating and applying the tools to their regions
  • Collect, disseminate, and integrate best practices

• Develop each region’s marketing capabilities: What sets Industrious apart from others in the industry is our people. As a result, we invest heavily in teaching others on the team to fish. This role is not about you doing everything for the region; it is about you helping identify what activities will get us further faster and making sure our teams develop those capabilities to meet our goals
  • Lead and guide on marketing best practices through coaching and modeling
  • Inspire others in your region to think strategically and tie measurable goals for their efforts
  • Act as a consultant and sounding board for marketing in your region

• Drive cross-departmental collaboration for cohesive regional planning: As we grow quickly, timely and correct communication will be key to our team’s successes. You’ll ensure all the right people are talking to make the most out of every action and decision.
  • Own and update your team’s communication calendar
  • Flag issues, gaps or campaign conflicts early and often to other department stakeholders
  • Act as mission control between regional needs and various marketing channel deliverables
  • Approach collaboration through a positive lens and use data to make final decisions 

Requirements:

• 5+ years experience in a marketing or product launch role; creative production experience a plus
• Big picture thinker that likes getting into the weeds
• Collaborative with excellent communication skills
• Thrives in a fast-paced environment
• Is great at prioritizing and is motivated by outcomes
• Metric-driven, even with the qualitative stuff
• Independent, strategic thinker and natural problem solver
• Ability to inspire, influence, and coach others

Perks:

In addition to our incredible team, there are lots of other fun reasons to work with us.

• Daily breakfast, snacks, coffee, tea, and drinks at all Industrious locations
• Health care, including vision and dental
• 401K plan
• Smart casual dress code
• Generous vacation time
• Paid parental leave
• Team outings (ex. Dinners, rock climbing, yoga classes and more!)
• Company-wide outings and retreats (previous locations have included New Orleans & the Hamptons)

Industrious in the News:

• Meet Industrious CEO: The Entrepreneur That Raised $150 Million To Take On WeWork
• There's a new use for America's dying malls: co-working
• Industrious Buys TechSpace, Adding Seven New Locations to Portfolio

Industrious is an Equal Opportunity Employer. We are committed to equal treatment of all employees and applicants without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.