Regional Marketing Manager, East
WHO WE ARE
Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, tens of billions of messages are sent to a network of over 2 billion active users through Braze.
Need more proof? Braze was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. The company has also been named on the Forbes Cloud 100, Inc. Magazine’s 2019 Best Places to Work, and Crain's 2019 Best Places to Work in NYC lists.
WHAT WE'RE LOOKING FOR
Braze is looking for a Regional Marketing Manager to align with regional go-to-market teams on driving pipeline to hit quarterly and annual targets. This role will develop marketing programs for the east go-to-market team through a portfolio of strategic programs that include creating market development plans, prospecting campaigns, high touch deliverables, and events. If you have a passion for connecting people and creativity, we’d love to have you join our growing marketing team. You'll develop and establish what it means to be part of the "Braze Experience" beyond the actual product experience. You will collaborate across the entire marketing team to build out brilliant experiences across both physical and digital properties for our prospects and customers.
WHAT YOU'LL DO
- Be a strategic partner with our east go-to-market team on the development and execution of pipeline development plans.
- Serve as the voice of the east go-to-market team within the marketing department to ensure initiatives align with pipeline development.
- Develop and execute a proactive communication strategy between marketing and go-to-market teams that will keep the right amount of information flowing between teams.
- Build out experiences that the go-to-market team can leverage to engage target personas at assigned accounts including, but not limited to, events, direct mail and multi-touch marketing campaigns.
- Collaborate with marketing teams to develop custom deliverables for accounts, paid acquisition strategies, and campaigns.
- Develop and manage regional events focused on lead generation and pipeline support, from concept to execution and post-event follow up.
- Work with the corporate marketing team to ensure the "Braze Experience" is a part of all our touchpoints.
WHO YOU ARE
- 3-5 years experience in the areas of marketing and/or sales
- High aptitude for looking at problems as opportunities, then working with others to create unique solutions to solve them
- Experience with pipeline generation strategies and implementation
- Highly developed interpersonal and communication skills to work with and maintain long-term relationships with customers, prospects, and influencers
- A self-starter with the ability to work independently and as part of a team;
- Ability to juggle multiple, demanding tasks simultaneously and with accuracy
- Ability to collaborate with other internal departments to create a positive company-wide team effort for regional marketing programs
- Ability to manage expectations, feedback and accountability with sales leadership and account executives
- Familiarity with tech and marketing communities; familiarity with SaaS business communities a plus
- Domestic travel, when required
- Experience with inside sales and Marketo is a plus
- Candidates with a B2B background preferred
WHAT WE OFFER
- Competitive compensation that includes equity
- Flexible time off policy to balance your work and life, including paid parental leave
- Free daily lunch, including snacks and beverages
- Competitive medical, dental, and vision coverage for you and your dependents
- Collaborative, transparent, and fun loving office culture
In addition, this position is exempt under the provisions of the Fair Labor Standards Act.
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