Regional Marketing Manager
About LeafLink
LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $4.4 billion in wholesale cannabis orders annually.
Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’, one of Built In NYC's 'Best Places to Work in 2021', as well as one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare - and we're just getting started!
The Role
LeafLink is seeking an experienced Regional Marketing Manager to join our fast-growing team. In this role, you will be tasked with creating and executing highly-targeted marketing plans by geographic region. You will collaborate closely with the Regional Directors for those regions to ensure your marketing strategy capitalizes on key opportunities for strengthening LeafLink’s penetration in those markets. This strategy should include events, including but not limited to small regional events like happy hours, to larger national trade shows. You’ll also work with our Growth, Brand, and Product marketing teams to execute campaigns and integrate your plans into overall marketing objectives.
This role will be focused on supporting the growth of our existing markets, with an emphasis on market penetration and driving revenue across multiple product lines, while also enabling our GTM teams to launch in new markets as they legalize regulated cannabis. You should be confident in creating formal marketing plans, getting leadership alignment, and executing campaigns and events that drive results. As the marketing partner to our Regional Directors, you’ll be their go-to resource for all things marketing, from high level regional strategy to presentations for key client meetings.
This role reports to the Sr. Regional Marketing Manager. The role requires curiosity, and an analytical minded person. However, you’ll help write the playbook, rather than inherit one. You must be comfortable moving quickly, and dealing with a significant amount of ambiguity. You will receive direction, coaching, and mentorship, however you will need to be self-motivated, with a great deal of initiative.
Responsibilities
- Create and execute on marketing plans by geographic region
- Collaborate with Regional Directors to ensure your marketing plans align with regional goals
- Coordinate and execute regional industry events and provide post-event reporting & analysis
- Collaborate with Brand, Design, Product, and Growth marketing to bring your campaigns to life
- Ensure consistent regional pipeline by working with Growth Marketing to drive MQLs
- Act as the marketing liaison to sales reps in regional pod meetings, pipeline calls, & GTM strategy meetings for new markets & product launches
- Work alongside regional teams to understand nuances, strengths, and challenges of specific markets; translate those learnings into strategic messaging, content, and campaign
- Develop and own a regional marketing reporting package to be shared with leadership
Who You Are
- You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenge
- You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed
- You push forward to find creative solutions when the path is uncertain
- You have experience planning, executing and reporting on customer-facing B2B events
- You have strong experience in startup marketing with a proven track record of successful go to market execution
- You are highly-organized and pride yourself on your attention to detail
- You know how to demonstrate that your work is driving results through strategic presentations, meetings, and reports
- You are highly analytical and data-driven, and enjoy creating reports and dashboards
- You are comfortable working in Hubspot, Salesforce, Drift and Google Analytics, and are excited about learning new systems
Qualifications
- 4+ years of regional and event marketing experience
- Excellent verbal and written communication skills
- Excellent at data analysis
- Event coordination and management experience
- B2B or SaaS experience a strong plus
- Experience with Hubspot, Salesforce, and Drift a strong plus
- Strong organizational and time management skills; ability to shift gears quickly and effectively
- Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail
Benefits
- Flexible PTO to give our employees a little extra R&R when they need it
- Competitive compensation and 401k
- Comprehensive health coverage (medical, dental, vision)
- Company sponsored Annual Citibike Membership for NYC employees
- Commuter Benefits through a Flexible Spending Account
- A robust stock option plan to give our employees a direct stake in LeafLink’s success
LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.