As the Regional Marketing Manager, you are the business strategist and partner to our Sales team. You will serve as the marketing leader of your assigned sales territory(ies) and will create and own the Territory Marketing Plan that ensures your region(s) are achieving business goals. You will own and deliver all region-specific marketing activities in the Territory Marketing Plan, while influencing, orchestrating, and providing visibility to other areas of the overall national Marketing plan that span multiple Sales regions.
Why You’ll Love This Role:
You’ll get the chance to be a true business partner to our Sales teams and help build out our Regional Marketing organization. You will touch on nearly all aspects of Marketing; planning, data, creative, relationship building, execution. In this role you will be helping to define the next phase of Newsela’s brand in the market, and will get to spearhead the regional manifestation of that strategy. Your work will directly contribute to growing Newsela’s impact on the K-12 market, and helping make learning more accessible and engaging for all students.
Why We’ll Love You:
As a data-driven marketer with 7+ years of experience in field or regional marketing, you possess a deep understanding of direct marketing, digital marketing, and account-based marketing in a B2B environment. You have a proven track record of successfully achieving demand generation targets, such as total pipeline, total revenue, marketing sourced, and marketing influenced leads in a regional marketing and account-based marketing capacity. You’ve employed a diverse marketing mix (digital, tele, social, data, and strategic use of events) to successfully drive growth. You know how to marry the art and science of marketing to identify and track quantifiable business contributions, supported by qualitative measures. And you have experience with the salesforce and marketing management and tracking tools common to Sales and Marketing teams. You’re a natural relationship-builder, and have the ability to speak the language of the business, translating marketing metrics into business drivers that your Sales team values. You have a history of successfully executing account-based marketing and marketing to, with and through partners, and have a passion for coaching other team members on best practices in those areas. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.