Description

Hydrant is seeking a retention manager who will be responsible for influencing the user journey to generate value for our customers, boost customer lifetime value, and impact our retention metrics. This function owns the email, text, and in-box channels as ways to engage customers. You will spearhead efforts to increase customer loyalty and engagement, as well as bolster the customer communications experience. As we scale our acquisition strategy, we are focusing equally on building ongoing relationships and opportunities for engagement with our customers. They are vital to our business, as are you.

Responsibilities

• Understand the customer journey to architect and optimize the marketing communications strategy for engagement through personalization
• Use data to manage our customer segmentation strategy to innovate on how we connect with our customers
• Design a lifecycle touchpoint strategy dedicated to retention across multiple channels, both digital (Email, Push, SMS, Website) and through our delivery experience
• Monitor customer lifecycle KPIs to garner insights on consumer behavior to drive actionable next steps
• Spearhead business cases for new initiatives, projects, and emerging technologies that support program growth or enhance the customer experience
• Develop email marketing strategies and journeys throughout the funnel to acquire, up-sell, and retain customers
• Build the foundation for Hydrant’s email program, owning strategy and management end-to-end

Requirements

• 2+ years of experience in B2C email marketing, preferably at a D2C startup
• Hands-on experience implementing and working with ESPs, including basic knowledge of HTML
• Strong understanding of email best practices in strategy, design, and deliverability
• A data guru; you’re able to analyze all parts of the funnel and understand where there are opportunities for optimization
• You’re a testing expert; you set up and run thorough A/B and multivariate tests to optimize for subject lines, message content, and images
• Knowledge of email hygiene, email standards, spam and data protection laws
• Intellectually curious with keen analytical and quantitative skills, ability to pull data and use it to back up assumptions and develop business cases
• Structured thinkers, with strong organizational and communication skills, both oral and written
• Willingness to get hands dirty and do whatever it takes to ensure success
• Highly detail-oriented and takes pride in producing exceptional deliverables
• You pride yourself in your ability to lead through persuasion and use data/research to make a case. You’re comfortable with large data sets and granular details, but can present insights and trends with simplicity and clarity
• Ability to communicate cross-functionally

Benefits

Hydrant is an early-stage startup with lots of exciting milestones to come. You’ll find a supportive culture of continuous growth and a desire to make products that hydrate more people in more places.

• Competitive pay + equity
• Health benefits (including dental & vision)
• Paid time off
• Free Hydrant
• The chance to be among the first team members at a high-growth CPG start-up, where skill development and learning opportunities are abundant!