Retention Manager at Hydrant

| Greater NYC Area
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Description

Hydrant is seeking a retention manager who will be responsible for influencing the user journey to generate value for our customers, boost customer lifetime value, and impact our retention metrics. This function owns the email, text, and in-box channels as ways to engage customers. You will spearhead efforts to increase customer loyalty and engagement, as well as bolster the customer communications experience. As we scale our acquisition strategy, we are focusing equally on building ongoing relationships and opportunities for engagement with our customers. They are vital to our business, as are you.

Responsibilities

  • Understand the customer journey to architect and optimize the marketing communications strategy for engagement through personalization
  • Use data to manage our customer segmentation strategy to innovate on how we connect with our customers
  • Design a lifecycle touchpoint strategy dedicated to retention across multiple channels, both digital (Email, Push, SMS, Website) and through our delivery experience
  • Monitor customer lifecycle KPIs to garner insights on consumer behavior to drive actionable next steps
  • Spearhead business cases for new initiatives, projects, and emerging technologies that support program growth or enhance the customer experience
  • Develop email marketing strategies and journeys throughout the funnel to acquire, up-sell, and retain customers
  • Build the foundation for Hydrant’s email program, owning strategy and management end-to-end

Requirements

  • 2+ years of experience in B2C email marketing, preferably at a D2C startup
  • Hands-on experience implementing and working with ESPs, including basic knowledge of HTML
  • Strong understanding of email best practices in strategy, design, and deliverability
  • A data guru; you’re able to analyze all parts of the funnel and understand where there are opportunities for optimization
  • You’re a testing expert; you set up and run thorough A/B and multivariate tests to optimize for subject lines, message content, and images
  • Knowledge of email hygiene, email standards, spam and data protection laws
  • Intellectually curious with keen analytical and quantitative skills, ability to pull data and use it to back up assumptions and develop business cases
  • Structured thinkers, with strong organizational and communication skills, both oral and written
  • Willingness to get hands dirty and do whatever it takes to ensure success
  • Highly detail-oriented and takes pride in producing exceptional deliverables
  • You pride yourself in your ability to lead through persuasion and use data/research to make a case. You’re comfortable with large data sets and granular details, but can present insights and trends with simplicity and clarity
  • Ability to communicate cross-functionally

Benefits

Hydrant is an early-stage startup with lots of exciting milestones to come. You’ll find a supportive culture of continuous growth and a desire to make products that hydrate more people in more places.

  • Competitive pay + equity
  • Health benefits (including dental & vision)
  • Paid time off
  • Free Hydrant
  • The chance to be among the first team members at a high-growth CPG start-up, where skill development and learning opportunities are abundant!
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Technology we use

  • Engineering
    • JavascriptLanguages
    • SqlLanguages
    • ShopifyLanguages
    • RechargeLanguages
    • HTML / CSSLanguages
    • MySQLDatabases

Location

Located in TriBeCa, we're surrounded by great coffee shops, a variety of lunch spots, ample MTA access, and beautiful views of the Manhattan skyline.

An Insider's view of Hydrant

What’s the vibe like in the office?

Goofy and productive - we get to business but rarely pass up an opportunity for a laugh. Beyond that, we're supportive - we step outside of our swimming lane to help our co-workers on projects and development where possible.

Melissa

Customer Experience Manager

What projects are you most excited about?

Apart from constantly analyzing and improving our existing processes, I am very excited to explore, plan and implement sustainability into our supply chain. To have a minimal environmental footprint is a necessity today and solving how that applies to Hydrant is very exciting.

Wes

Head of Operations

What makes someone successful on your team?

Our most successful team members are analytical, curious, and always strive to have clear alignment with stakeholders and deliverables while being conscious of deadlines.

Jai

Co-Founder

How do you make yourself accessible to the rest of the team?

We sit in the office as one team, no closed doors! We also have a culture built on 2 way feedback, so I'm getting feedback from the team as much as I'm giving it, often through scheduled one-on-one meetings. At our current team size, it's also pretty easy to come grab me or message me if you want to discuss anything.

John

Co-Founder

What are Hydrant Perks + Benefits

Hydrant Benefits Overview

Competitive pay + equity
Health benefits (including dental & vision)
Paid time off (not unlimited, we believe it leads to a culture of less time off over all, and we like to be well rested as a team)
Free Hydrant at the office
Outrageous skyline views from the office.
A private shower in our office unit for those who bike or run commute.
The chance to be among the first team members at a high-growth CPG start-up, where skill development and learning opportunities are abundant!

Culture
Friends Outside of Work
Eat Lunch Together
Open Door Policy
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team Workouts
Often we sponsor workout classes around the city and will always invite anyone on the team who would like to take part.
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Casual Dress
Happy Hours
Happy hours are hosted On occasion .
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross Functional Training Encouraged
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