Caesars Sportsbook has an amazing opportunity for someone’s next great career adventure.  Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of sports betting where career growth is all up to you!  Work with the best, learn from the best, and contribute your talents and insights. 

As the Retention Marketing Coordinator you will work closely with the CRM Manager to implement the Caesars Sportsbook's CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

What You’ll be Doing:

• Organizing segmentation and automation for email journeys within CRM tool
• Use in house CRM tool(s) to build segments; compile, track and report campaign results
• Assist with KPI optimization across channels inclusive of engagement with email KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates, as well as engagement with in-app, push notifications when available
• Run A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Coordinate approval process for marketing communications
• Manage ad-hoc projects in addition to day-to-day campaigns when they arise

What You Will Need

• Bachelor’s Degree in a business-related field or minimum of 2+ years of experience in relationship management
• 1-2 years’ experience in Marketo or a similar platform
• Analytical and data-driven mind
• Highly organized and proactive with a strong attention to detail
• Experience with mobile marketing and multi-channels platforms a plus
• Experience with email HTML and email automation
• Proficient in all Microsoft Office programs.

Personal Qualities

• Structured and detail oriented
• You are a team player, but also have the ability to work independently
• Proactive and willing to take initiatives
• Handles a fast-paced environment

Other Minimum Qualifications:

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused.  Ensures understanding, cooperation and consistency within and between departments.  Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. Genuine understanding of personal strengths and weaknesses. 
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works.  Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Essential Job Functions:

• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and aural cues.
• Must have manual dexterity to operate all office equipment.
• Must be able to maneuver around office and property.
• Must be able to work independently.
• Must be able to lift and carry 10 pounds.
• Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.

More on William Hill US…

William Hill US, now part of Caesars Entertainment, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, William Hill US opened the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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