Retention Marketing Manager at Conductor

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At Conductor, we believe a great company has a positive impact in the world, and on the people who build it.  Therefore, we have two missions:

  • Customer-First - Transform marketing into a force for improving people’s lives.
  • People-First - Transform the workplace into a force that helps people grow.

For us, success is improving the lives of all the people in our orbit — our customers, our customers’ customers, our employee-owners, and our communities. We believe putting customers first is a better way to do marketing, for you and for your customers. When you create valuable, relevant content, you win new customers and help people. We're leading a movement to humanize marketing.

Marketers use our software and services to create and optimize valuable content so that it gets found, answers questions, and solves problems for real people.. Conductor was named Top in the Forrester Wave for SEO platforms and is rated #1 on TrustRadius and G2Crowd by enterprise marketers. For more information, visit conductor.com.

At Conductor, we're building amazing tech, bringing together the best marketing minds out there. It’s our focus on people and our mission that has led to being Crain's "Best Place to Work" 8 years in a row.

The Retention Marketing Manager will focus on increasing product engagement and increasing customer lifetime value (LTV) through automated retention marketing programs driven by email marketing and in-application notifications. This role will be responsible for product usage and adoption analysis, program strategy and activation, and ongoing testing / implementation of CRM activities. 

Key Responsibilities:

  • Lead efforts to define and improve lifecycle marketing strategy across email, push notifications, and other programs to increase retention and LTV across Conductor products
  • Partner with product team  to analyze user behavior and performance by product, geography, platform, programming, and other factors to understand usage, LTV, and churn 
  • Establish and conduct tests for new strategies to keep users engaged or win them back following inactivity or churn. Scale successful pilots and optimize through iteration.
  • Report out on overall KPIs as it relates to retention from email campaigns and push notifications to stakeholders and senior leaders.
  • Create and implement a retention marketing strategy to build loyalty, increase LTV and engage customers.

Background & Qualifications:

  • 3+ experience with email marketing
  • Experience analyzing customer cohorts, segmenting, and automating engagement touchpoint
  • Experience copywriting and developing emails
  • Experience working with editorial, product, creative, and technical teams.
  • Analytical mindset;  ability to translate data and trends into actionable insights and execute against them
  • Ability to work independently and collaboratively across teams
  • Inquisitive and strategic thinker with excellent analytical, written, and verbal skills with an eye for creating engaging presentations and simple reports
  • Proactive, can-do attitude, and adaptability
  • Ability to thrive in fast-paced start-up environment

Preferred Qualifications: 

  • B2B SaaS experience
  • Experience working with marketing automation and product usage tools: Marketo, Pendo, Heap, MixPanel
  • Experience working with customer-centered business goals

We'd love to hear from you if you're inspired by Conductor's mission to be customer first and people first. Our team is pioneering, collaborative, and passionate about helping people together through meaningful content and marketing strategies. Conductor, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Disclosure: Conductor cares about your privacy. We are committed to maintaining your trust by protecting and processing your Personal Information that you provide to us in accordance with Greenhouse's Privacy Policy. Please take a moment to review before submitting your application.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • HadoopFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • DynamoDatabases
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Conductor is located in Manhattan's Midtown South, convenient to all major commuter rails, subways, and within steps of plenty of major restaurants.
Conductor Says No to Traditional Hierarchy: Leaders Serve Employees Instead
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What are Conductor Perks + Benefits

Conductor Benefits Overview

Why you will love working at Conductor:

- Forrester Wave Report Leader in category
- High Growth company with offices in NY, San Francisco, London and Europe
- Competitive base salary + commission
- Benefits: Retirement Savings, Health, Vision, Dental +more!
- Professional development opportunities. We promote from within!

Culture
Volunteer in local community
The Conductor Foundation allows employees to participate in a number of volunteer opportunities like serving food in local soup kitchens, working with Autistic children, and more.
Partners with Nonprofits
The Conductor Foundation gives Conductor Searchlight as a grant to non-profits each year, providing them with a support team for one year, and access to the platform for life.
Friends outside of work
Intracompany committees
The Conductor Foundation - Helping nonprofits reach their goals and make a bigger impact by growing their online presence with organic marketing.
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Conductor's health insurance policy covers up to 100% of out of pocket expenses.
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
At Conductor, ownership is a big part of our culture. Ownership of your career, growth, choices, and ultimately ownership of Conductor.
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conductor provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Conductor offers employees professional development opportunities like onsite training courses and the ability to attend job related conferences and seminars.
Lunch and learns
Conductor hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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