Search Engine Marketing Manager

| Greater NYC Area
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About Us:

SmartAsset is an award-winning financial technology company pursuing the singular mission of empowering people to make smart financial decisions. Recently named one of Y Combinator's Top 100 companies of all time, we have raised more than $50 million in venture capital. Our personal finance tools, calculators and content reach more than 45 million people each month.

We’ve been featured in hundreds of publications including The Wall Street Journal, CNN, Mashable, TechCrunch, The New York Times, The Washington Post, US News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.

About you:

SmartAsset is looking for a results-driven Search Marketing Manager to oversee the strategy and execution of our campaigns on Google and Bing. The right candidate will be a direct response marketing expert fluent in performance marketing KPIs and obsessed with data analysis. They will understand how to assess PPC strategies at both a macro and micro level, employing advanced tactics to capture high-intent traffic and optimize continuously to greater scale and profitability.

The right candidate will have 4-5 years of experience managing PPC campaigns in a direct response setting, either for an ecommerce or lead generation company. He or she will be 100% focused on driving conversions efficiently and will be responsible for executing strategies to hit aggressive growth targets.

Responsibilities:

  • Develop, execute, and monitor initiatives to increase conversions, revenue and profitability from paid search
  • Full funnel search marketing: strategy, ads, bids, landing pages and reporting
  • Ongoing account optimization, including structure and targeting improvements (geo, demographic, audiences, day-parting, keyword and URL), search query mining, keyword expansion, negative keywords and improvement of bid management processes
  • Analyze and use data to create testing hypotheses and make informed decisions across all dimensions of the account
  • Conduct competitive analysis, prepare reports on findings and share the results with others.
  • Work closely with vendors to ensure appropriate support and to keep abreast of product releases and new available features

Required Skills and Experience:

  • Bachelor’s degree
  • 4-5 years of experience executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing and targeting on Google and Bing
  • Experience with running A/B split tests, calculating significance, tracking results, summarizing learnings and iterating into new ideas
  • Advanced knowledge of SEM strategies, tactics and engine-specific functionality
  • Advanced knowledge of Excel
  • Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions.
  • Ability to articulate test hypotheses and report on results on a weekly basis to management

Perks:

  • Catered lunch three times per week
  • Casual dress code
  • Weekly happy hours
  • Regular team social activities such as a company book club, sports leagues, community service opportunities and more
  • Benefits package including medical, dental and 401(k)
  • Professional education reimbursement program

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

NoHo is a trendy neighborhood where creative meets chic.

An Insider's view of SmartAsset

What are some social events your company does?

We have a happy hour in the office every Friday at 4, which is such a nice way to end each week a little early and hang out with your colleagues. We also get to do awesome team events each quarter if we hit our goals. My team has done things like ax throwing, pasta making classes, fancy dinners, and go-karting!

Amanda

Director of Paid Acquisition

What projects are you most excited about?

SmartAsset's focus on their users opens opportunities for developers, product managers and stakeholders to collaborate for the most seamless user experience. The tech team is always implementing the most up to date technologies for the project ranging from telephony, state machines, front and back end frameworks, etc.

Brett

Software Engineer

What makes someone successful on your team?

True to one of our core Smart Values of being data driven, everyone on the team must know their data inside and out. Each individual on the team uses data to not only tell a story of what is happening, but also to gain insights into new possibilities. Some of the biggest opportunities the team pursues are the result of being data driven.

Mihir

Vice President of Business Development

How do you make yourself accessible to the rest of the team?

We have a real "roll up a chair and chat" kind of culture, whether it is problem solving or just checking in. I sit in a very visible spot in the office with a small stool next to my desk for impromptu chats and catch ups.

Suzanne

SVP Sales

What’s the vibe like in the office?

Our office is super collaborative and collegial. People are hard-working and focused but still know how to enjoy themselves. Everyone is always willing to lend a hand at any time or collaborate on new initiatives.

Luis

Product Manager

What are SmartAsset Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
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