We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google and Bing in order to maximize ROI.

Key Responsibilities 

SEM

• Track, report, and analyze website analytics and PPC initiatives and campaigns to achieve maximum ROI
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
• Execute tests, collect and analyze data, and identify trends and insights

SEO

• Planning, implementing and managing company's overall SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Develop and implement link building strategy 
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements 

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google and Bing
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with website analytics tools (e.g, Google Analytics)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a Marketing or quantitative, test-driven field

Namely Company Culture Highlights:

• Winner of Comparably's Award for Best CEO 2020
• Winner of Comparably's Award for Best Company Culture 2020
• Winner of Comparably's Award for Best Places to Work in New York 2021
• Winner of Comparably's Award for Best Places to Work in Atlanta 2021

Check us out on Comparably: https://www.comparably.com/companies/namely

About Namely

Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we do—from our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.

We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely. Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely. Namely will have access only to anonymized data submitted through these surveys.