SEM Associate

| Greater NYC Area
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Are you a passionate marketer who wants to feel and see the impact of your work? Do you love helping craft and drive marketing strategy in a fast-growing company? Are you never comfortable with the status quo, and always striving for better results?

At Namely, we're looking for a Marketing Associate, Demand Generation to join the Marketing Team and help accelerate Namely's growth. As one of the Marketing Associate on the Demand Generation Team, you'll be responsible for creating and executing on various demand generation projects, with a focus on owning all aspects of our SEM strategies across the customer lifecycle. In addition to this you will help manage our other demand generation investments (paid and unpaid) and oversee our A/B testing approaches to improve campaign returns. You'll also partner closely with all parts of the Sales and Marketing teams to help drive overall business growth.

Responsibilities  

  • Create and implement programs to drive demand for Namely’s Sales team
  • Oversee the development and execution of paid search campaigns by creating, managing, and optimizing each campaign 
  • Act as the main point of contact with our third party SEM Vendor 
  • Introduce new concepts to grow Namely’s paid and organic footprint 
  • Coordinate with other team members in the Marketing team to drive testing plans designed to optimize the performance of our demand generation campaign 
  • Analyze and report on all relevant performance metrics
  • Support the management of paid marketing channels, including LinkedIn, social media advertising, syndication vendors, and more

Requirements  

  • 1-3+ years of hands on SEM Experience
  • Proven track record of successful SEM strategy
  • Strong analytical skills, comfortable using data to make decisions
  • Strong vendor management and negotiation skills required
  • Solid writing skills, and experience writing for a range of audiences
  • Passion for experimenting, measuring results, and iterating on them to improve business results
  • Desire to work across teams on projects that move the needle
  • Be an experienced project manager who can juggle several projects at once
  • Knack for innovation, always bringing new ideas to the table, and willing to take risks. You aren’t comfortable with the status quo.
  • Prior experience working within a marketing automation solution (HubSpot is a plus) desired
  • Desire to work in a fast-paced environment that responds quickly to data-driven insights

About Namely

 

Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we do—from our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.

 

We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely. Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely. Namely will have access only to anonymized data submitted through these surveys.

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Location

We're in the heart of the Financial District, just steps away from the major transportation hubs of Fulton Center and The Oculus.

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