SEM Manager

| Greater NYC Area
Sorry, this job was removed at 11:18 a.m. (EST) on Wednesday, March 24, 2021
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

WHO ARE WE:

The Growth team is responsible for scaling the organization through marketing and advertising.We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.


WHO WE’RE SNIFFIN’ FOR:

Do digital marketing and paid social advertising make you howl? Does targeting dog lovers with quirky, irreverent creative sound like fun? If you answered yes to these questions, we should chat.

BARK is a fast-growing business for people who absolutely love dogs. This role will focus on search engine marketing and the Marketing Manager will help run a variety of paid acquisition channels on Barkbox, Superchewer and Bright Dental. 

We're looking for a growth hacker who can manage the tools themselves and not rely on agencies. Somebody who wants to contribute consistently and learn everyday. Somebody who is an analytical, hard-working digital campaign junkie that gets your fix by analyzing/optimizing campaigns, rolling out new creative and copy, identifying new ways to scale, and looking for ways to drive down CPAs across multiple channels. Somebody with a proven testing methodology, and ability to provide detailed reporting on a daily basis.


DOODIES:

Naturally curious and self-motivated team members thrive at Bark. This list is not comprehensive, and we hope you’ll seek out even more ways to make an impact, but here are some initial expectations of this role:

  • You'll help set up, launch, optimize and efficiently scale campaigns in Google Ads and other test channels. 
  • You’ll drive measurable new growth in these channels and be able to evaluate each opportunity and test, communicate results, and double down on high performing campaigns.
  • You'll aid in the testing of new digital channels.
  • You'll provide daily reporting on performance and analysis of how to improve.
  • You’ll provide detailed analysis of creative performance and adeptly share finding with the greater team to inform strategy. 
  • You'll manage budget and drive revenue and conversion on ads.


EXPERIENCE:

We are looking for someone who can assist in the growth of Google Ads and other channels, the ideal candidate has hands on, technical experience in these channels from strategy and production to media-buying and execution. The quantity of your experience is not nearly as important as the quality!

  • 1-3 years of experience in e-commerce startup/media buying agency scaling paid marketing channels and platforms, with Google Search as your primary expertise. Experience in the platform is a must.
  • You’re genuinely curious and passionate about marketing and staying current with new ways to reach customers
  • Good eye for being able to convey to a designer what type of social ads work and working knowledge of creating your own.
  • Experience with photoshop, gif creation, ad copy skills is a plus but not needed. 
  • You are obsessed with making dogs happy and healthy


SKILLS & QUALIFICATIONS

  • You have great communication skills and are able to clearly explain and document plans and results to your team and the wider organization
  • Strong knowledge of paid search, shopping, display, discovery, and YouTube advertising is a must.
  • Expert knowledge of Excel: pivot tables, vlookups, etc.
  • Strong understanding of site analytics and landing page optimization.
  • Strong understanding of paid media attribution, experience with Google analytics is a plus.
  • Strong analytical skills with meticulous attention to detail. Data should speak to you.


This position is a full-time, salaried position. It is located on-site at our office in Manhattan, New York. We offer health insurance for both you and your pup, 401k, wonderful team lunches, and a dog to pet anytime you wish.


ABOUT BARK:


Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

We're moving! Our NYC BARK office is moving south to 120 Broadway, also known as the Equitable Building! Check out more here: https://commercialobserver.com/2021/11/barkbox-relocating-to-52k-sf-at-silversteins-equitable-building/

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about BARKFind similar jobs