SEM Specialist - Digital Marketing

| Greater NYC Area

We’re NextGuest Digital, the digital marketing agency that pioneered book-direct strategies for hundreds of hotels around the world. Since 2001, we’ve worked with global chains, independent boutique hotels, and non-hotel accommodations to drive more direct bookings through website design and digital marketing, from SEO, SEM, and online advertising to content, email, and social media marketing. We're looking for SEM Specialist to join our team in our New York City Office.

Interested in creating, analyzing, and tracking paid-search marketing campaigns? As a SEM Specialist at NextGuest Digital, you’ll work across a roster of hotels to formulate bidding and keyword strategies, as well as monitor, test, and adjust campaigns to raise click-through and conversion rates. You’ll also work directly with account teams and clients to contribute to the overall digital marketing strategy for some of the world’s most popular places to stay.

We have built an excellent team of top industry professionals, and enjoy a fun and friendly work environment.

Responsibilities of a SEM Specialist include:

  • Manage Search Engine Marketing Campaigns on Google, Bing/Yahoo (via Adobe Media Optimizer)
  • Maintain and track spend across all SEM campaigns
  • Monitor SEM performance - tracking, analysis and reporting via Adobe Analytics
  • Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
  • Provide recommendations for budget planning
  • Support Account Managers on all SEM issues
  • Create ad copy and perform keyword research, analysis and optimizations
  • Liaise with Copywriting & SEO Dept. to synchronize organic and paid search and increase efficiencies and conversions
  • Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
  • Create and manage campaigns on the Google Display Network

Requirements:

  • 1-3 years of SEM experience
  • 4-year college degree required; BS/BA in Marketing or Business Preferred.
  • Google Adwords experience is a must. Google Certified Professional preferred.
  • Experience with web analytics technology such as Adobe Media Optimizer /Adobe Analytics
  • Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations
  • Excellent verbal and written communication, presentation and interpersonal skills
  • Ability to interact and manage expectations of clients, internal departments and management
  • Excellent data analysis skills and strong computer proficiency required
  • Strong Excel skills are crucial
  • Strong analytical and organizational skills and highly detail oriented habits
  • Ability to work on multiple tasks and ability to meet deadlines
  • Professional attitude and appearance
  • Fast learner with strong problem solving skills
  • Paid Display (Google Display & Video 360) and knowledge of bid management tools

Benefits & Perks:

  • Competitive salary
  • Casual office environment
  • 401K benefits
  • Fully-stocked kitchen
  • Quarterly team outings, from bowling to karaoke and river cruises
  • Monthly team lunches
  • Weekly happy hours
  • Summer Fridays
  • Commuter program
  • Learning and development opportunities

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected] Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

#ZR

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ZendFrameworks
    • ReactJSFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • Adobe AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AdobeCreativeDesign
    • QuickbaseManagement
    • SoundCloudManagement
    • SmartCMSCMS
    • SalesforceCRM
    • NextGuest CRMCRM
    • IntercomEmail
    • Office365Email

Location

One Penn Plaza, New York, NY 10119
15 Years In, NextGuest Still Has the Agility of a Startup
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An Insider's view of NextGuest Digital

What are some social events your company does?

We have a variety of social events organized by our social committee from Heritage Happy Hours to holiday celebrations.

Sasha

Talent Coordinator

What does your typical day look like?

Never a dull moment- always organizing, planning ahead, and communicating.

Kayti

Project Manager

What makes someone successful on your team?

A big part of being a copywriter is taking criticism and feedback, which often you won’t agree with. A client might not like something and may not be able to explain why, but a good copywriter can always take that copy, rework it, and produce something better.

Gil

Content Team Lead

How do you empower your team to be more creative?

We empower our employees to be experts in their fields and be the owners of best practices, while leaving plenty of room for collaboration and brainstorming.

Paolo

Chief Operating Officer

How has your career grown since starting at the company?

Since starting in 2011, I have experienced tremendous growth at NextGuest Digital. I started as a New Media Marketing Coordinator and have had 4 other roles since then. Currently I am a Client Growth Manager.

Victoria

Client Growth Manager

What are NextGuest Digital Perks + Benefits

NextGuest Digital Benefits Overview

We consider our team members family and work hard to maintain a positive environment and express our appreciation to Nexties. Along with, book clubs and baking competitions, here are some of the perks we offer:
Remote work opportunities
Competitive salary
Casual office environment
401K benefits
Fully-stocked kitchen
Quarterly team outings, from bowling to karaoke and river cruises
Monthly team lunches
Weekly happy hours
Summer Fridays
Commuter program
Learning and development opportunities

Culture
Intracompany committees
NextGuest Digital has culture and fun committees that manage events and programs from our annual holiday party to weekly happy-hours.
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Lunch and learns
Promote from within
Time allotted for learning
Online course subscriptions available
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