SEM Specialist
Shutterstock, a leading global provider of high-quality, licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. We are looking for an SEM Specialist that will be key in growing our traffic and revenue. The candidate will work closely with the performance marketing as well as collaborate extensively with a multi-disciplinary team.
If you are passionate about being a part of something innovative, if you have a great attitude and are comfortable with rapid changes, then join our team!
Responsibilities:Lead all paid search marketing efforts for Shutterstock Enterprise. Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns.
Responsible for market penetration and lead generation program. Manage the SEM budget and allocate effectively within engines, campaigns, and keywords.
Monitor and analyze competitor activity and market place trends and adjust plans accordingly
Use best practices and test-and-learn initiatives to optimize search engine performance
Drive profitability via growth, optimization, creative testing and landing page testing
Responsible for writing copy for all text based search ads and landing pages
Share learning throughout the organization and foster a collaborative learning environment
Basic Qualifications:Bachelor’s degree in Marketing, Economics, Mathematics, or Statistics preferred
2-3 years’ working in a results-driven marketing environment with some experience in marketing B2B products and services (preferably with online subscription products).
A diverse marketing background a plus
Fluency in Excel required
Excellent analytical, quantitative, organizational, and prioritization skills
Experience working along agile product development a plus
Self-directed and enthusiastic team player
Working knowledge of automatic bidding and SEM optimization tools
About Shutterstock:
Shutterstock, Inc. (NYSE: SSTK), directly and through its group subsidiaries, is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of contributors, Shutterstock adds hundreds of thousands of images each week and has millions of images and video clips available.
Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company also owns Bigstock, a value-oriented stock media agency; Shutterstock Custom, a custom content creation platform, Offset, a high-end image collection; PremiumBeat a curated royalty-free music library; Rex Features, a premier source of editorial images for the world's media.
For more information, please visit www.shutterstock.com and follow Shutterstock on Twitter, Facebook and Instagram.
Equal Opportunity Employer, M/F/D/V