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SEM, Sr. Marketing Manager

| Greater NYC Area

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.

We are looking for an experienced SEM/SEO Manager for our Marketing team. Your main responsibility will be to own the growth of traffic and revenue with a large focus on growth inside and outside the US.

KEY RESPONSIBILITIES

  • Oversee and guide Search strategy
  • Identify the keyword, and keyword phrases, to be targeted with the goal of page one rankings (web and mobile)
  • Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns
  • Perform day-to-day campaign optimization and management for Google, Bing, Yahoo
  • Keyword research, analysis, bid management, budget allocation
  • Optimize copy and landing pages for paid search engine marketing and search optimization marketing campaigns
  • Ads, keyword, ad groups and landing page development
  • On-site and off-site optimization recommendations and implementation
  • Competitive analysis and market research
  • Manage the SEM budget and allocate effectively within engines, campaigns, and keywords
  • Monitor and analyze competitor activity and marketplace trends and adjust plans accordingly
  • Use best practices and test-and-learn initiatives to optimize search engine performance
  • Drive profitability via growth, optimization, creative testing and landing page testing
  • Responsible for writing copy for all text based search ads and landing pages
  • Set expectations and roadmap to achieve SEM KPIs to drive qualified traffic and acquisitions
  • Daily, weekly, monthly campaign analytics, performance and reporting
  • Manage campaigns towards CPA/ROAS and acquisition KPIs
  • Work with Product teams to develop a comprehensive SEO strategy for both Organizer and Member acquisition.
  • Drive the SEO strategy for marketing team

REQUIRED QUALIFICATIONS

  • 8+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) and Search Optimization Marketing with a focus on performance marketing campaigns (CPA, CPL, ROI, ROAS.)
  • Strong interpersonal and verbal communication skills.
  • Excellent organizational skills and the ability to juggle multiple responsibilities.
  • Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)
  • Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)
  • Experience in leveraging site analytics programs for SEM and SEO analysis / insights (Google Analytics, Omniture, CoreMetrics.)
  • Familiarity with SyFu, SEM Rush, etc

If your experience fits some but not all of what’s listed, we’d still love to hear from you!

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

Meetup is in the vibrant and trendy SoHo neighborhood. Just steps away from the BDFM6 and a short hop and skip to the NQRW.

What are Meetup Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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