Senior Analyst, Brand / Marketing
Overview
Work with the Global Digital Consumer Insights team in designing research, interpreting data, translating it into impactful ideas and crafting spectacular Powerpoint/Google Slides reports. The right person for this role is a passionate advocate for the consumer - we are their voice.
Responsibilities
- Support the process of planning and executing qualitative and quantitative research studies. Candidates should have some experience with writing questionnaires.
- Some experience analyzing raw data and crafting reports from scratch as well as communicating and sharing those results with various stakeholders and partners.
- Work with the Brand and Marketing Insights team and internal "clients" to understand needs and challenges to frame research objectives and plans
- Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies
- Help synthesize primary and secondary data from multiple sources (e.g. CivicScience, MRI, SNL Kagan,) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies.
- Stay abreast of television, OTT, and research industry news, trends, and methodologies
Qualifications
- 3-4+ years of entertainment research experience, preferably at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
- Familiarity/Experience with brand tracking, brand positioning, ad tracking , creative ad testing reports, retention research, campaign effectiveness/measurement and all brand health KPIs; awareness, NPS, brand love.
- Knowledge and capability with a variety of market research methodologies and their applications
- Familiarity working with large quantitative and qualitative datasets
- Passionate about research, television, marketing, emerging media, and technology
- Strong PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo/Alpha HQ
- Experience with SPSS or other analytical tools such as R/SAS/SQL a plus
- Experience with secondary/syndicated research tools (MRI, SNL Kagan, CivicScience)
- Results-oriented with the ability to work within strict time constraints while balancing multiple projects
- Excellent verbal and written communication skills with the ability to interact at all levels of the organization
- Must be analytical and collaborative with the knack to pivot in a constantly evolving environment
- Ability to prioritize multiple projects at once
- Strong attention to detail
- College degree
- Must have the legal right to work in the United States