Senior Associate, Brand Manager - Innovation

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About Harry’s

We built Harry’s with one simple belief: everyone deserves a great shave at a fair price. As such, we seek to provide our own brand of exceptional shaving products direct to our customers online (www.harrys.com) and in select retailers. We launched in March 2013, and have been blown away by the customer response. We’re now looking to bring amazing people, like you, together to redefine the way people interact with brands online and in stores across the country.

The Role

We are looking for a junior marketer, who has a passion for systematically building great brands. This role will support a Senior Brand Manager and contribute to visioning the future of the Harry’s brand through identifying sources of growth and consumer insights to build a stronger emotional connection with consumers, and shepherding the accompanying projects to meet those plans. We’re looking for someone who thrives when thinking about brands, strategy, storytelling, real people—and how to tap into these levers to create a successful business. In this role, you will be monitoring all our competitors within and outside of our category, conceiving of new ideas to drive our brand forward, and bringing those ideas to life as part of a collaborative cross-functional team of marketers, designers, and scientists. You will live and breathe our brand, and help translate it so ultimately consumers know us, join us, stay loyal to us, and advocate for us.

Who we’re looking for:

  • You love nothing more than pulling together lots of different data points and insights to outline a clear way forward for a brand
  • You thrive when thinking conceptually and then tying insights and recommendations to tactics
  • You are passionate about systematically propelling a brand forward
  • You believe that resonant and relevant brands can drive business growth
  • You pride yourself in your creativity and expansive thinking
  • You find pleasure in systems, frames, and logic that make the complex easy to navigate and understand
  • You love thinking about what’s best for real world people—but similarly what can propel a brand and a business forward
  • You are a feeler, and can be the emotional balance to others within the organization
  • You nerd-out on all things brand related
  • You are a self-starter who takes initiative to explore
  • You naturally prioritize and synthesize complex inputs
  • You love when brands do great things in the world
  • You major, above all, in empathy
  • Here is what you will do:

    Market analysis

  • Connect the dots between consumer, category, and cultural trends to uncover new opportunities for Harry’s
    • Keep a pulse on cultural and consumer trends, and share out learnings with the team
    • Be the expert on men’s brands, including maintaining a monthly report on competitive performance and new product launches
  • Product strategy

    • Champion the brand and portfolio vision by identifying opportunities to strengthen Harry’s role in existing categories through product extensions and improvements
    • Uncover consumer insights to drive extensions and improvements in collaboration with the Insights team
    • Develop product concepts that deliver against consumer needs, and collaborate with cross-functional team to bring concepts to life via product, packaging, claims/messaging, and retail strategy
    • Lead cross-functional projects for product extensions and improvements, including shepherding projects through the stage gate process and working closely with R&D, supply chain, and sales channel partners
    • Contribute to strategic projects focused on defining the portfolio vision, entering new categories, and developing new product platforms

    Brand management

    • Track and diagnose Harry’s performance to identify product, packaging, and communications opportunities
    • Build strong business cases, identifying volumes, pricing, product costs and marketing support scenarios, to ensure opportunities meet financial objectives and hurdles
    • Work with the marketing communications team to translate product strategies into insights-based communications that will breakthrough and resonate with consumers
    • Lead a cross-functional team of supply chain, distribution, marketing communications, and channel partners to ensure a successful product launch

    Brand advocacy

    • Represent what’s best for the brand across conversations with competing needs (be it within marketing, or across functional groups internally)
    • Keep brand consistency top of mind so we are our best selves in the eyes of consumers
    • Fight for greatness

    Technical Skills Needed:

  • Marketing concepts: basic knowledge of and aptitude for marketing concepts (e.g. brand positioning, brand architecture, competitive assessment, marketing strategies, segmentation).
  • Quantitative analysis: ability to dive into quantitative data and extract key learnings, with coaching.
  • Marketing research application: ability to leverage research results into actionable initiatives.
  • Creative concept writing: ability to translate consumer insights and market opportunities into product concepts. 
  • Desired Skills and Experience:

    • 3+ years of experience in brand strategy and/or innovation, with experience in the consumer packaged goods industry
    • Deep consumer understanding
    • A gift at thinking deeply, widely, and creatively
    • Experience with syndicated retail sales data (e.g., Nielsen or IRI)
    • A talent at writing and creating compelling and emotionally rich narratives
    • Familiarity with consumer products & digital products
    • Excellent communication skills that resonate with people in the real world
    • A Bachelors or other applicable advanced degree

    Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • JavaLanguages
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      • RLanguages
      • RubyLanguages
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      • AsanaManagement
      • ConfluenceManagement
      • Google DriveManagement
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      • JIRAManagement
      • TrelloManagement
      • DocuSignCRM
      • GladlyCRM
      • BrazeEmail

    Location

    Usually you will find us in SoHo (NYC) or Covent Gardens (London)! Both office locations are easy to get to and have lots of fun restaurants, bars, and shopping nearby.

    An Insider's view of Harry's Inc.

    What are some social events your company does?

    I thrive at Harry’s because we have programs that support all of me as a black gay man. From leading our LGBTQIA+ ERG to cultural events like our annual Juneteenth celebration, I feel heard and seen in intentional ways.

    Darren

    CX Manager, Flamingo

    What kinds of technical challenges do you and your team face?

    As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

    Natalie

    Software Engineer

    What makes someone successful on your team?

    Passion, creativity, and thoughtfulness—with a splash of silliness. You have to be willing to move quickly, test-learn, and be different (even if we fail sometimes)

    Nicole

    Head of Creative and Communications

    How do you make yourself accessible to the rest of the team?

    Each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

    Andy

    Co-Founder & Co-CEO

    How do your team's ideas influence the company's direction?

    The People Team works to build and sustain a values-driven work culture that is centered around our employees by being progressive, fair and inclusive, and steeped in learning and development. We design and run thoughtful, people-first benefits and processes. We invest in our people's growth.

    Nate

    Executive Assistant to CPO and Head of DE&I

    What are Harry's Inc. Perks + Benefits

    Harry's Inc. Benefits Overview

    We’re committed to providing our team with benefits that enhance their mental, physical, and overall well-being. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week, in addition to free products from all of our brands!

    Culture
    Volunteer in local community
    We participate in local events such as charitable races and local school events!
    Partners with nonprofits
    Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.
    Open door policy
    OKR operational model
    Team based strategic planning
    Pair programming
    Open office floor plan
    Employee resource groups
    Employee-led culture committees
    Quarterly engagement surveys
    Hybrid work model
    In-person all-hands meetings
    Flexible work schedule
    Remote work program
    Diversity
    Dedicated diversity and inclusion staff
    Highly diverse management team
    Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
    Mandated unconscious bias training
    We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
    Diversity manifesto
    Diversity employee resource groups
    The Advocates, African Ancestry Collective, All Equals Women's Group, DNA (People of Color at Harry's), Fuerza Latina, and Pride at Harry's
    Hiring practices that promote diversity
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
    Disability insurance
    Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
    Dental insurance
    We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
    Vision insurance
    Our vision plan has Warby Parker as an in network provider!
    Health insurance
    We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
    Life insurance
    Wellness programs
    We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
    Team workouts
    Mental health benefits
    Online and In-Person Mental Health resources, as well as Company wide mental health days!
    Transgender health care benefits
    Wellness days
    Abortion travel benefits
    Financial & Retirement
    401(K)
    401(K) matching
    Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
    Company equity
    Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
    Pay transparency
    Child Care & Parental Leave Benefits
    Generous parental leave
    We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
    Family medical leave
    Return-to-work program post parental leave
    Fertility benefits
    Vacation & Time Off Benefits
    Unlimited vacation policy
    Generous PTO
    "My Time" - a flexible time-off policy that includes vacation, sick, and personal time. Additionally, we offer 16 weeks of paid parental leave, plus four weeks of customized re-boarding
    Paid volunteer time
    You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
    Sabbatical
    A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
    Paid holidays
    10 company-paid holidays per year.
    Paid sick days
    Flexible time off
    Bereavement leave benefits
    Company-wide vacation
    Office Perks
    Commuter benefits
    We offer pre-tax commuter benefits through WageWorks.
    Company-sponsored outings
    Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
    Free snacks and drinks
    Other snacks and drinks are provided, not to mention cold brew on tap.
    Some meals provided
    We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
    Company-sponsored happy hours
    Join the #happyhours slack channel to plan the next casual outing!
    Pet friendly
    Harry's pet policy is dog-friendly daily.
    Relocation assistance
    Fitness stipend
    We give $150 a quarter towards health and wellness.
    Home-office stipend for remote employees
    Mother's room
    Professional Development Benefits
    Job training & conferences
    Lunch and learns
    Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
    Promote from within
    Mentorship program
    Continuing education stipend
    We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.
    Continuing education available during work hours
    We recently instituted "Grow Forth Friday" - a 2-hour block with internal and external learning opportunities offered.
    Customized development tracks

    Additional Perks + Benefits

    The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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