Senior Associate, Influencer Marketing (Cat Person) at Harry's Inc.
What is Cat Person?
Cat Person is a new DTC (direct-to-consumer) brand shaking up the $75B pet industry by bringing respect, love and innovation to a long overlooked and underserved category: cat care. We started Cat Person because we saw a real need: thoughtfully designed food and goods made just for cats and the people who love them.
Launched in March 2020, and born out of Harry’s Labs, the innovation arm of Harry's Inc., Cat Person offers a line of essentials to help cat parents better care for their cats, including food, treats, furniture and toys. A design-forward brand, we consider both the cat’s and the cat person’s needs in everything we make and do. It’s all part of our mission: to make life with cats even more awesome than it already is.
Though small, our vision is grand. We aren’t just here to revolutionize cat care for the millions of cat parents in the US; we’re redefining what it means to be a cat person in culture today. Every role at Cat Person plays a part in redefining cat persons for the modern era.
About the Role
As the Senior Associate of Influencer Marketing, you will be responsible for cultivating relationships with influencers, content creators and tastemakers ultimately shaping the community around a new disruptor brand built for modern cat persons.
We are looking for someone who’s passionate about building a community that better reflects real cat people today and debunking the outdated stereotypes in the process. This role requires a blend of strategic thinking, relationship building and an understanding of influencer marketing in the social space. You will report to the Director of Brand Marketing.
What you will accomplish:
Own and operate Cat Person’s influencer strategy developing and growing brand relationships and executing programs to drive incremental awareness for the brand & products across digital & social platforms.
Identify, track and engage influencers, content creators, and tastemakers throughout the year for both paid and gifted programs.
Develop program briefs that drive brand awareness and brand loyalty.
Source and vet influencers and tastemakers, develop incentives, negotiate contracts, terms and content rights and facilitate product delivery while partnering with the Social Media Manager and the Growth Marketing team to maximize impact.
Brief influencer partners, manage content feedback and approvals, and oversee the content calendar including posting, reposting, tracking and performance.
Analyze performance metrics for influencer campaigns (updating monthly reports), monitor competitors and establish and standardize KPIs and benchmarks.
Monitor and track influencer activity identifying opportunities to further build relationships and loyalty.
This should describe you
You have 2+ years of experience in influencer marketing.
You are a relationship builder, creative thinker and have a passion for fostering relationships with consumers, influencers and tastemakers.
You have strong relationships skills and are a clear and effective communicator.
You are able to immerse yourself in customer insights and actively develop a strong understanding of consumers and consumer behavior that can be applied to how you approach community building.
You can analyze influencer performance data to uncover future opportunities and optimizations.
You have a good understanding of how to take a brand vision, voice, look & feel and craft program activations with partners that align and support it.
You are able to provide constructive and effective feedback to partners whenever something feels off brand.
You are passionate about cats and / or animals in general.
Here's who you’ll will work with:
Report to the Brand Director (Head of Brand Marketing)
Creative & Social Media Team
Customer Experience Team
Growth Marketing Team
About Cat Person:
Cat Person is a new brand committed to strengthening the relationship between cats and cat persons by delivering cat care essentials - including food, treats and products - that are specially made for the unique needs of cats, and thoughtfully designed for their people. By putting modern feline lovers at the center of their research, design, and marketing processes, Cat Person is prioritizing the unmet needs of this fragmented, $75 billion pet market and flipping the script on the stereotype about cat owners. The company was founded by a small team of passionate cat people and launched in March 2020. Today, it is part of the Harry's Inc. family of brands.
Cat Person and Harry’s Inc. are committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Cat Person is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Cat Person’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company