Senior Associate, Influencer Marketing (Cat Person) at Harry's Inc.

| Greater NYC Area
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What is Cat Person?

Cat Person is a new DTC (direct-to-consumer) brand shaking up the $75B pet industry by bringing respect, love and innovation to a long overlooked and underserved category: cat care. We started Cat Person because we saw a real need: thoughtfully designed food and goods made just for cats and the people who love them.

Launched in March 2020, and born out of Harry’s Labs, the innovation arm of Harry's Inc., Cat Person offers a line of essentials to help cat parents better care for their cats, including food, treats, furniture and toys. A design-forward brand, we consider both the cat’s and the cat person’s needs in everything we make and do. It’s all part of our mission: to make life with cats even more awesome than it already is.

Though small, our vision is grand. We aren’t just here to revolutionize cat care for the millions of cat parents in the US; we’re redefining what it means to be a cat person in culture today. Every role at Cat Person plays a part in redefining cat persons for the modern era.

About the Role

As the Senior Associate of Influencer Marketing, you will be responsible for cultivating relationships with influencers, content creators and tastemakers ultimately shaping the community around a new disruptor brand built for modern cat persons. 

We are looking for someone who’s passionate about building a community that better reflects real cat people today and debunking the outdated stereotypes in the process. This role requires a blend of strategic thinking, relationship building and an understanding of influencer marketing in the social space. You will report to the Director of Brand Marketing.

What you will accomplish:

  • Own and operate Cat Person’s influencer strategy developing and growing brand relationships and executing programs to drive incremental awareness for the brand & products across digital & social platforms.

  • Identify, track and engage influencers, content creators, and tastemakers throughout the year for both paid and gifted programs. 

  • Develop program briefs that drive brand awareness and brand loyalty.

  • Source and vet influencers and tastemakers, develop incentives, negotiate contracts, terms and content rights and facilitate product delivery while partnering with the Social Media Manager and the Growth Marketing team to maximize impact.

  • Brief influencer partners, manage content feedback and approvals, and oversee the content calendar including posting, reposting, tracking and performance.

  • Analyze performance metrics for influencer campaigns (updating monthly reports), monitor competitors and establish and standardize KPIs and benchmarks.

  • Monitor and track influencer activity identifying opportunities to further build relationships and loyalty.

This should describe you

  • You have 2+ years of experience in influencer marketing.

  • You are a relationship builder, creative thinker and have a passion for fostering relationships with consumers, influencers and tastemakers.

  • You have strong relationships skills and are a clear and effective communicator.

  • You are able to immerse yourself in customer insights and actively develop a strong understanding of consumers and consumer behavior that can be applied to how you approach community building.

  • You can analyze influencer performance data to uncover future opportunities and optimizations.

  • You have a good understanding of how to take a brand vision, voice, look & feel and craft program activations with partners that align and support it. 

  • You are able to provide constructive and effective feedback to partners whenever something feels off brand.

You are passionate about cats and / or animals in general.

Here's who you’ll will work with:

Report to the Brand Director (Head of Brand Marketing)

Creative & Social Media Team

Customer Experience Team

Growth Marketing Team
About Cat Person:

Cat Person is a new brand committed to strengthening the relationship between cats and cat persons by delivering cat care essentials - including food, treats and products - that are specially made for the unique needs of cats, and thoughtfully designed for their people. By putting modern feline lovers at the center of their research, design, and marketing processes, Cat Person is prioritizing the unmet needs of this fragmented, $75 billion pet market and flipping the script on the stereotype about cat owners. The company was founded by a small team of passionate cat people and launched in March 2020. Today, it is part of the Harry's Inc. family of brands.

Cat Person and Harry’s Inc. are committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Cat Person is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Cat Person’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

Usually you will find us in West SoHo (NYC) or London. During the COVID-19 pandemic, we are work from flexible until at least September 2021!

An Insider's view of Harry's Inc.

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

What makes someone successful on your team?

Passion, creativity, and thoughtfulness—with a splash of silliness. You have to be willing to move quickly, test-learn, and be different (even if we fail sometimes)

Nicole

Head of Creative and Communications

How do you make yourself accessible to the rest of the team?

Each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

Co-Founder & Co-CEO

How do your team's ideas influence the company's direction?

The People Team works to build and sustain a values-driven work culture that is centered around our employees by being progressive, fair and inclusive, and steeped in learning and development. We design and run thoughtful, people-first benefits and processes. We invest in our people's growth.

Nate

Executive Assistant to CPO and Head of DE&I

What are Harry's Inc. Perks + Benefits

Harry's Inc. Benefits Overview

We’re committed to providing our team with benefits that enhance their mental, physical, and overall well-being. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.
Friends outside of work
Eat lunch together
Intracompany committees
DE&I Council, PEPsquad (Office Culture), and our 6 Employee Resource Groups: Pride, African Ancestry Collective, The Advocates (Employees with Disabilities), All Equals, DNA, and Fuerza Latina
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
The Advocates, African Ancestry Collective, All Equals Women's Group, DNA (People of Color at Harry's), Fuerza Latina, and Pride at Harry's
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Team workouts
Mental Health Benefits
Online and In-Person Mental Health resources, as well as Company wide mental health days!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time. Additionally, we offer 16 weeks of paid parental leave, plus four weeks of customized re-boarding
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Pet Friendly
Harry's pet policy is dog-friendly daily.
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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