Senior Associate, Paid Media
CLEAR makes life easier and more secure by using biometrics – your fingerprints, eyes and face – to confirm that you are you, and keep you moving. Imagine a world where you can do virtually everything you need to – breeze through the airport, buy a beer at the game, check-in at the doctor’s office, access your office building, and more – without ever pulling out your wallet or phone. Now in 45+ airports and other venues nationwide, you are your ID, credit card, ticket, reservation and more with CLEAR.
We’re defining and leading an entirely new industry, moving quickly with data-informed decisions, obsessing over our customers, and investing in great people to lead the way. Recently named on CNBC’s Disruptor 50 List and winner of the SXSW Interactive Innovation Award, we’re working tirelessly to create frictionless customer experiences for our 3+ million members across the country.
What You Will Do:
- Support day-to-day reporting, optimization, and process requirements of in-house Paid Social, Paid Search, and Programmatic campaigns
- Manage daily optimizations within Business Manager and AdWords
- Execute all campaign, ad set, and creative trafficking for new executions
- Proactively report on key trends seen in marketplace
- Maintain daily spend and performance tracking document for internal stakeholders
- Support Paid Social Manager and Senior Manager of Paid Media in executing new strategic tests in platform
- Work directly with internal teams to procure and execute on new assets
- Report out on both Facebook/Google front-end metrics, as well as website conversion rates on campaigns, and member analytics
- Support, advise, and liaise on managed service partnerships
- Provide marketing support for all new airport and vertical launches
Who You Are:
- Have 2.5+ years of experience planning and executing Paid Social and/or Search campaigns
- Have a deep-rooted knowledge of Facebook PE platform, Ads Manager, and Audience and Measurement tools, as well as AdWords suite
- Have experience optimizing performance campaigns, and familiar with bid structures for efficiency and scale
- Are familiar with growth KPIs and ROI-focused strategies
- Have excellent communication skills - can act as key liaison with external partners and internal stakeholders
- Are highly analytical, able to work through complex data sets and deliver a clear and concise output