Senior Associate, Retention Marketing
Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking a Senior Associate, Retention Marketing to join our Retention Marketing team.
Want to help us transform the travel experience? In this role, you will help deliver a world-class experience for our existing customers and be instrumental in driving customer engagement and improving customer retention. The right candidate is a creative and data-driven problem solver who is excited to contribute to the growth, development, and successful execution of our retention marketing programs. You will report to the Director of Retention Marketing and be based in our headquarters in SoHo, New York City. (This role is currently remote, and will remain fully remote through at least September 2021.)
As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our employee resource groups, Anti-racism training and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
What you'll do:
Assist in monitoring key metrics and KPIs that impact customer retention, from cohort and segment performance to customer lifetime value tracking, sharing out insights with key cross-functional teams to drive improvements across the business
Partner with our CX, Community Management, and Insights teams to gather key customer learnings, and develop new strategies to engage our most loyal customers and continually improve their experience throughout all points in their lifecycle
Work closely with cross-functional partners on new and ongoing initiatives within our referral program with the goal of increasing program awareness and advocacy
Develop and execute A/B testing plans to optimize and expand our referral program
Analyze performance of our email campaigns, referral program, and other retention marketing initiatives using Looker, Google Analytics, and other tools
Assist in the development of email marketing messages from initial concept and briefing through asset delivery, partnering closely with the Creative team to develop all email marketing assets and ensure delivery dates and channel goals are met
Who you are:
You have 2+ years minimum of relevant work experience, including at least 1 year of experience in retention, marketing, or a related role
You have an eye for detail
You’re highly organized and take a process-driven approach to all you do
You have excellent verbal and written communication skills
You love data and have experience with data analysis tools such as Looker, Google Analytics, and Microsoft Excel
You’re a self-starter who takes initiative and excels in time management
You’re a team player with a "no task is too small" attitude
You enjoy working in a fast-paced and ever-changing environment
You’re passionate about transforming travel (but that’s a given!)
- You can show proof of COVID-19 vaccination & adherence to HQ COVID office policies using Bindle, a secure platform that verifies vaccination status without sharing private health information, within 30 days of hire
- We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. And once you’re here for three years, you’ll earn a sabbatical and a bonus to take a well-deserved trip.
- We’re not just employees. We’re people. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a kitchen stocked with organic snacks and coffee.
- We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
- We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through initiatives like our employee resource groups, our new office in downtown Manhattan, and more, we’re building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.
About Away:
Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to over 35 countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies” and has been recognized on TIME’s list of “Best Inventions.” To learn more, visit awaytravel.com.
EEO Statement:
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].