SENIOR PRODUCT MARKETING MANAGER

We are a world class startup solving real industry problems and building products that drive business results, increase operational efficiency and create superior user experiences. We want the best product marketing talent to help us bring these solutions to market. We are looking for a Senior Product Marketing Manager to oversee the development and execution of our product marketing strategy, materials and campaigns. The ideal candidate for this position has a positive attitude, a relentless work ethic, attention to detail and an insatiable appetite for growth.

Responsibilities include:

• Creation and refinement of product GTM strategy
• Creation of targeted messaging and positioning 
• Conceptualization, development, and promotion of innovative marketing programs that drive awareness, demand, lead progression, and sales results, including:
• Conducting market and competitive research to become an expert on the target audience and specific buyer personas within that audience
• Commissioning creation of marketing content, collateral, and tactics such as data sheets, white papers, videos, infographics, client reference case studies, webinars, blog posts, email communications, and industry trade events
• Owning the product’s digital presence 
• Monitoring the ongoing performance of marketing tactics and making periodic data-driven enhancements based on findings
• Working closely with cross-functional colleagues such as:
• Product Management and Sales to craft market-facing messaging and positioning (clearly defining differentiation from competing offerings)
• Content, Campaign, Event, and Digital Marketing Managers to drive creation, execution, and optimization of marketing tactics
• Sales Enablement Managers to create and refine internal-facing messaging and positioning

Desired Attributes:

• Exceptional proactiveness, problem-solving skills, and comfort with ambiguity
• High results-orientation and commitment to quality
• Ability to learn quickly and desire to take on increasing level of responsibility 
• Ability to present information clearly, persuasively, and at the appropriate level of detail
• Ability to understand complex technologies and position them in a clear, non-technical manner to cross-functional stakeholders
• Strong writing and presentation skills
• Bachelor's Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
• Minimum 8+ years in marketing, SaaS or product marketing experience preferred
• Familiarity with sales funnel and tools such as Salesforce, Pardot, etc. 
• Experience working in healthcare, compliance or health related area is preferred