Senior Brand Copywriter
Fiverr is changing how the world works together by giving entrepreneurs, freelancers, small businesses and even enterprises simple access to world-class talent to get things done quickly, flexibly and fearlessly. Fiverr is a leading marketplace that connects businesses with freelancers offering digital services, including graphic design, copywriting, voice-over, and music and film editing Fiverr’s global community of freelancers have delivered tens of millions of high-quality Gigs from over 200 service categories across 160 countries.
This key member of our Brand Marketing team will report to the Global Head of Digital and Brand Marketing and will own brand copy strategy and creation while executing creative and unique storytelling campaigns that speak to our target audiences. We need an expert conceptual thinker, articulate communicator and planning rockstar with a unique skill set whose actions will make a huge difference in real people's lives.
Responsibilities:
- Build brand content strategy including copy and positioning methodology.
- Ideate and execute copy for Fiverr brand properties including brand campaigns and activations, the blog, social channels, forum, partners & other projects ad hoc where needed.
- Work with Brand team to develop content and projects that expand awareness, education and perception of the Fiverr brand across written and video channels.
- Partner with internal teams across product, growth, and customer journey to ensure brand voice quality and consistency.
- Lead development of Fiverr's brand tone and voice in content and copy, work with the company at large to ensure brand voice is consistent in all products and properties.
- Work with internal teams on Fiverr brand voice via document production and other communication methods such as email, blog content and trainings.
- Work with other copywriters on best practices and continue to define overall copy and content approach for the brand.
- Work with Digital team to develop best-in-class content and syndication solutions to amplify readership.
- Work with creative agency on brand content ideation and execution for programs as needed.
- Additional related activities for cross-company brand content and copy alignment.
Short description:
Join Fiverr as our Senior Brand Copywriter in New York!
Perks:
When you join Fiverr, you’ll become an important member of one of the hottest startups in the world. From day one you’ll be challenged to take risks, think big, and make an impact, while getting lots of love and support from the team. A few of the perks you’ll receive include: competitive salary, health, dental and vision care, an awesome work environment with a company that loves its employees, and the eligibility to participate in Fiverr’s stock option plan.
Equal Opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace, from our community to our product. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.
- 6+ years of relevant work experience as a brand copywriter at an interactive, advertising or marketing agency and/or in-house/brand side
- Conceptual, strategy thinking strength and ability to translate ideas into clear and compelling copy
- An interest in and understanding of the creative, marketing and technology fields, and the interplay between them
- An integrated creative mindset and excellent understanding of the interplay between offline and online, and between paid and owned
- Expert project manager of projects big and small
- Deep understanding of market trends and fluency with measurement metrics and analytics for both brand awareness, consideration and conversion.
- Curious, fast learner, fast to respond, fearless attitude and a passion for storytelling
- Knowledge and experience with the end-to-end video production process is a plus.
- Up-to-date with digital trends and marketing best practices
- Passionate about Fiverr, our community and being or becoming part of the biggest disruption since the industrial revolution
- Able to see other people’s points of view and take constructive feedback
- Able to work independently and prioritize effectively in a fast-paced startup environment
- Team player, eager to win consistently and over time
- Bachelor's degree preferred, but your experience is what counts
Words That Describe You
- Highly strategic but loves to do
- Detail oriented
- Agile, creative and collaborative
- Proud sense of humor