Senior Brand Designer (Contractor)
Contractor Role
For a company focused on empowering teachers – Back-to-School is our biggest moment in connecting with our educator community. We’re looking for some extra design support over a 6 week period to deliver an impactful campaign and keep all brand design efforts moving at full speed during that critical time. As Senior Brand Designer, you will be joining our team to support the day-to-day design needs of TPT’s marketing team and serve as a steward of the TPT brand and its extensions. You’ll collaborate with a diverse team of stakeholders, marketers, copywriters, product designers, and researchers to deliver quality design solutions that align with overall marketing strategy and meet clearly defined performance goals.
On-going projects during that 6 week timeframe include: (Note: These tasks will be divided between you and another Senior Brand Designer.)
- Developing and extending our annual back-to-school campaign across varying touch-points and channels.
- Creating sale collateral for our Back-to-School sale.
- Help drive adoption of our digital suite, Easel by TPT through a variety of emails, landing page, social, and onsite banners.
- Create design collateral for our annual seller conference launching in July.
- Design various banners, social collateral, emails, one-pagers and landing pages to promote our school subscription: TPT School Access.
- Any evergreen on-going social media, email, and landing page asks.
- Any unforeseen crisis response collateral.
Contract Date:
May 24th - July 2nd
40 hrs/per week
Responsibilities
- Create visual design solutions that solve both user and business needs to increase the visibility and brand equity of TpT.
- Provide designs that yield a cohesive user experience across all TpT brand touchpoints online and offline.
- Contribute to all phases of the creative process from initial concept definition to execution and production.
- Participate in group work sessions to generate concepts for marketing campaigns, promotional events, conferences, and social media marketing efforts.
- Develop and deliver brand and marketing assets for a wide range of projects and stakeholders throughout the organization.
- Contribute to and maintain the system of TpT brand guidelines, style guides, and design toolkits.
- Document detailed design specifications for digital and print production, as well as archival purposes.
- Evangelize the virtues, character and quality of our brands and provide guidance to both designers and non-designers throughout the organization.
- Actively participate in all group design critiques and cross-functional feedback sessions by presenting work and contributing feedback for others.
- Contribute to overall marketing team growth, marketing strategy, and achievement of specified OKRs.
Requirements
- 5+ years of brand / marketing design experience in a similar role, agency, or organization
- BA degree in Design is preferred
- A blended skill set of visual design for print materials, basic UI design, copywriting, illustration, and typography.
- Strong understanding of brand principles and how to create a branded system for marketing campaigns and sub brands.
- Excellent storytelling and communication skills, both written and verbal
- Experience working with established brand guidelines, style guides, voice and tone guidelines, and design systems
- Proven track record of collaborating successfully with cross-functional teams to launch, market, and drive adoption of products
- Ability to exhibit strong judgement and decision making skills
- Demonstrated proficiency in Adobe Creative Cloud and Figma
- A comprehensive portfolio of design case studies that showcase early concepts and iterations, supporting user research, performance metrics, and design processes used throughout the duration of each project.