TPT (formerly Teachers Pay Teachers)
We're a teacher-powered digital learning platform, dedicated to empowering our community of 7M+ educators.
New York, NY

Senior Brand Designer (Contractor)

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Contractor Role 

For a company focused on empowering teachers – Back-to-School is our biggest moment in connecting with our educator community. We’re looking for some extra design support over a 6 week period to deliver an impactful campaign and keep all brand design efforts moving at full speed during that critical time. As Senior Brand Designer,  you will be joining our team to support the day-to-day design needs of TPT’s marketing team and serve as a steward of the TPT brand and its extensions. You’ll collaborate with a diverse team of stakeholders, marketers, copywriters, product designers, and researchers to deliver quality design solutions that align with overall marketing strategy and meet clearly defined performance goals. 

On-going projects during that 6 week timeframe include: (Note: These tasks will be divided between you and another Senior Brand Designer.)

  • Developing and extending our annual back-to-school campaign across varying touch-points and channels. 
  • Creating sale collateral for our Back-to-School sale.
  • Help drive adoption of our digital suite, Easel by TPT through a variety of emails, landing page, social, and onsite banners.
  • Create design collateral for our annual seller conference launching in July.
  • Design various banners, social collateral, emails, one-pagers and landing pages to promote our school subscription: TPT School Access.
  • Any evergreen on-going social media, email, and landing page asks.
  • Any unforeseen crisis response collateral. 

Contract Date:

May 24th - July 2nd

40 hrs/per week

Responsibilities

  • Create visual design solutions that solve both user and business needs to increase the visibility and brand equity of TpT.
  • Provide designs that yield a cohesive user experience across all TpT brand touchpoints online and offline.
  • Contribute to all phases of the creative process from initial concept definition to execution and production.
  • Participate in group work sessions to generate concepts for marketing campaigns, promotional events, conferences, and social media marketing efforts.
  • Develop and deliver brand and marketing assets for a wide range of projects and stakeholders throughout the organization.
  • Contribute to and maintain the system of TpT brand guidelines, style guides, and design toolkits.
  • Document detailed design specifications for digital and print production, as well as archival purposes.
  • Evangelize the virtues, character and quality of our brands and provide guidance to both designers and non-designers throughout the organization.
  • Actively participate in all group design critiques and cross-functional feedback sessions by presenting work and contributing feedback for others.
  • Contribute to overall marketing team growth, marketing strategy, and achievement of specified OKRs.

Requirements

  • 5+ years of brand / marketing design experience in a similar role, agency, or organization
  • BA degree in Design is preferred
  • A blended skill set of visual design for print materials, basic UI design, copywriting, illustration, and typography.
  • Strong understanding of brand principles and how to create a branded system for marketing campaigns and sub brands.
  • Excellent storytelling and communication skills, both written and verbal
  • Experience working with established brand guidelines, style guides, voice and tone guidelines, and design systems
  • Proven track record of collaborating successfully with cross-functional teams to launch, market, and drive adoption of products
  • Ability to exhibit strong judgement and decision making skills
  • Demonstrated proficiency in Adobe Creative Cloud and Figma
  • A comprehensive portfolio of design case studies that showcase early concepts and iterations, supporting user research, performance metrics, and design processes used throughout the duration of each project.
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What are TPT (formerly Teachers Pay Teachers) Perks + Benefits

TPT (formerly Teachers Pay Teachers) Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at TPT. A huge part of this is making TPT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for new parents to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like catered lunches in office 3x weekly.

As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year for teacher-visits, either virtually or going into local classrooms in the tri-state area to shadow teachers in action -- to remind ourselves of the importance behind our mission.

Culture
Volunteer in local community
Open door policy
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
TPT works with LifeLabs to conduct interactive unconscious bias workshops throughout the year, which help build context and skills that support in making TPT an inclusive place to work for all.
Diversity employee resource groups
Employees are welcome to join our many Employee Resource Groups! These groups support an array of different cultures & communities, and often host virtual or in-person events outside of working hours.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
At TPT, we are proud to offer all full time employees access to a Headspace subscription and Eden Health, an online health concierge with access to one-to-one talk therapy.
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
TPT lead a Ukraine Donation Campaign, where the company met employees dollar for dollar in contributing to various organizations dedicated to providing support to Ukraine.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
TpT sponsors an Employee Resource Group that caters to working parents, which hosts monthly meetings and events throughout the year! Additionally, we host Bring Your Child To Work Day annually.
Vacation & Time Off Benefits
Generous PTO
Outside of wellness, personal days, and COVID-19 specific time off, TPT also offers 20 days of PTO per year, with 5 days available for roll-over.
Paid volunteer time
Each full-time employee is given 5 additional personal days each year, used for voting and volunteering.
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Teams across the company have regular sponsored off-sites to promote time together. Company-wide, we also have monthly Happy Hours, and 4 main events: Field Day, Camp TPT, Picnic and Holiday Party.
Free snacks and drinks
The office kitchen is always fully stocked with snacks, sweet treats, fruit, drinks, coffee and tea.
Some meals provided
TPT provides a GrubHub allowance for in-office lunch options on Mondays, Tuesdays, & Thursdays, for those working from our HQ.
Company-sponsored happy hours
TPT has monthly Happy Hours (both in-person and virtual). Activities can vary; recently we had a virtual happy hour hosted by JamEvents for a game of "Guess My Sketch," with sponsored bevvies.
Recreational clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness stipend
Home-office stipend for remote employees
TPT provides a one-time $400 WFH stipend to full-time employees (both remote and hybrid), to ensure all have what they need to work effectively from home.
Professional Development Benefits
Job training & conferences
Lunch and learns
TPT hosts Snack & Learns ~2x monthly, to promote employees coming together to discuss work and goal progress, company updates, and learn from each other 🧠
Promote from within
Mentorship program
TPT's mentorship program aims to build a more inclusive environment by building relationships between TpTers, providing career growth and development opportunities through formal mentorship.
Continuing education stipend
Continuing education available during work hours
Teams across TPT devote time each week to learning. Our Eng org blocks Friday afternoons for "Eng Learning Fridays," where engineers are given a free block of time to pursue learning opportunities.

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