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Senior Brand Manager, Innovation

| Greater NYC Area

We are looking for a seasoned marketer, who has a passion for systematically building great brands. This role will contribute to visioning the future of the Harry’s brand through identifying sources of growth to build a stronger emotional connection with consumers, and shepherding the accompanying projects to meet those plans. We’re looking for someone who thrives when thinking about brands, strategy, storytelling, real people—and how to tap into these levers to create a successful business. In this role, you will be setting the vision for our product categories, conceiving of new ideas to drive our brand forward, and bringing those ideas to life as part of a collaborative cross-functional team of marketers, designers, and scientists. You will live and breathe our brand, and help translate it so ultimately consumers know us, join us, stay loyal to us, and advocate for us.

Who we’re looking for:

  • You love nothing more than pulling together lots of different data points and insights to outline a clear way forward for a brand
  • You thrive when thinking conceptually and then tying insights and recommendations to tactics
  • You are passionate about systematically propelling a brand forward
  • You believe that resonant and relevant brands can drive business growth
  • You pride yourself in your creativity and expansive thinking
  • You find pleasure in systems, frames, and logic that make the complex easy to navigate and understand
  • You love thinking about what’s best for real world people—but similarly what can propel a brand and a business forward
  • You are a feeler, and can be the emotional balance to others within the organization
  • You nerd-out on all things brand related
  • You are a self-starter who takes initiative to explore
  • You naturally prioritize and synthesize complex inputs
  • You love when brands do great things in the world
  • You major, above all, in empathy

Here is what you will do:

Leadership

  • Be the true owner of ~2 product categories, driving the work that must be done to establish Harry’s in those categories and rallying the Harry’s organization behind a shared vision
  • Lead cross-functional projects, shepherding projects from conception to launch in close partnership with R&D, supply chain, and sales channel partners
  • Partner with Project Management team to ensure on-time and successful launch across all channels
  • Prepare Harry’s for launches, educating the commercial teams and executive leadership on what it takes to win

Market analysis

  • Maintain a consistent and robust understanding of the brands and businesses vying for our target audience’s mindshare, and keep tabs on the cultural and product trends that are changing behaviors
  • Analyze opportunities and threats we may encounter and have a POV on what we must do to lead
  • Share your knowledge with the cross-functional team and executive leadership

Innovation strategy

  • Define clear category strategies & product launch roadmaps—evolving our meaning in categories where we play today and staking claim in where we could play in the future
  • Uncover consumer insights in collaboration with our Insights team to drive category-level positioning and product suites that Harry’s can get known for
  • Assess new category opportunities by leveraging syndicated POS data (i.e, Nielsen)
  • Partner with US & UK Brand teams to understand their markets and create strategies that ensures global consistency while flexing for their unique needs
  • Create product concepts that resonate with consumers and drive differentiation and leadership
  • Build strong business cases—forecast volumes, determine pricing, and build the P&L to ensure opportunities meet financial objectives

Commercialization

  • Develop resonant & clear evergreen communications to activate product concept consistently across channels and marketing tactics
  • Brief Design & Creative teams on insights, positioning, and communication hierarchy to create packaging that brings Harry’s distinct POV to life at shelf
  • Develop a set of claims/messages necessary for activating our product positioning, and work with R&D to ensure substantiation
  • Partner with retail & DTC teams on sell-in strategy to secure placement consistent with Harry’s business objectives

Brand advocacy

  • Represent what’s best for the brand across conversations with competing needs (be it within marketing, or across functional groups internally)
  • Keep brand consistency top of mind so we are our best selves in the eyes of consumers
  • Fight for greatness

Technical Skills Needed:

You come equipped with the skills and knowledge that we would expect within a well-rounded brand marketer:

  • Marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, competitive assessment, marketing strategies, segmentation).
  • Brand marketing strategy: knowledge of information used to define brand strategic corridors and develop appropriate business solutions.
  • Ideation & concept writing: ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
  • Marketing research application: ability to leverage research results into actionable marketing and business building initiatives.
  • Brand equity: knowledge of procedures used to drive increases in volume and brand equity.

Desired Skills and Experience:

  • 6+ years of experience in brand strategy and/or innovation, with experience in the consumer packaged goods industry
  • Deep consumer understanding
  • A gift at thinking deeply, widely, and creatively
  • Comfort with ambiguity and nimbleness on your feet
  • Experience with syndicated retail sales data (e.g., Nielsen or IRI)
  • A talent at writing and creating compelling and emotionally rich narratives
  • Familiarity with consumer products & digital products
  • Excellent communication skills that resonate with people in the real world
  • A Bachelors or other applicable advanced degree

About Harry's

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

West SoHo is cool without being pretentious, convenient and accessible, and nowhere near Times Square!

An Insider's view of Harry's

What are some social events your company does?

Inspired by the Winter Olympics, we're currently holding our own Harry's Olympics. It's completely ridiculous and incredibly fun! We also have happy hours, breakfasts, lunch and learns, and team offsites. I love joining smaller groups that connect me with people I don't work with everyday.

Maia

Senior Associate, Creative Projects

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

How do you make yourself accessible to the rest of the team?

Besides working in an open office (where I’m quite literally always accessible), each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

CEO

What are Harry's Perks + Benefits

Harry's Benefits Overview

At Harry's we're committed to providing our team with a benefits package that enhances the well-being of our employees and their family, both now and in the future. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Some of our partners include: Headstrong, which provides mental health care for military veterans and their families; Stop Soldier Suicide; CALM, and City Year.
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Retirement & Stock Options Benefits
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Vacation & Time Off Benefits
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time.
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Perks & Discounts
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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