Senior Brand Manager

| Greater NYC Area | Hybrid
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About the team

The Harry’s Marketing team comprises an Innovation team (focused on men’s care categories beyond shave), an Insights team, an in-house Creative team, a PR, Social & Partnerships team and a Brand Marketing team (focused on our core shave business), this role sits within the latter. The Harry’s Marketing team also works closely with Shopper Marketing (which reports in to the retail sales team) and the acquisition and email marketing teams (which report in to the direct-to-consumer team that drives sales for H’.com).

About the role

We are looking for a seasoned marketer, who has a passion for systematically building great brands. The person in the role drives the creation of the shave business and plan, forming the growth strategy, the sources of growth and the accompanying projects to meet those plans. We’re looking for someone who loves understanding business drivers, working with people from different teams across the organization, and mobilizing an organization to execute growth. You will live and breathe our brand and business, and help power its growth so ultimately consumers know us, join us, stay loyal to us, and advocate for us.

Key Accountabilities Include:

Market Analysis

  • Maintain a consistent and robust understanding of the brands & businesses that are vying for our target consumers’ mindshare and wallet—in the shaving aisle, men’s care category, and out in the world at large
  • Be the internal expert on guys, masculinity broadly, and male brands
  • Be on the look-out for what’s new—and analyze opportunities and threats we may encounter 

Day to day Brand Management

  • Input in to forecasting of existing products and lead forecasting for new commercial product offerings with sales channels and Sales Operations to ensure accurate forecasting methodology, sales targets and key forecasting dates are met.
  • Manage SKU assortment for shave products (evergreen SKUs, giftsets, holiday, sampling etc) and discontinuation plans
  • Ensures proper collection and monitoring of data to assess ongoing performance and KPI tracking

Growth Strategy & Planning

  • Understand the external environment (competitive and market) and identify new sources of opportunity
  • Work with the H’.com team and the retail shopper marketing team to understand the channel needs, their key milestones and what it will take for all marketing projects to be ROI+ for our sales channel partners.
  • Anticipate future trends to engage and delight consumers
  • Seek understanding of fundamental human needs and behaviors
  • Interrogate data to identify core business levers
  • Balance facts with intuition to distill complex opportunities into compelling business cases
  • Understand the operational fundamentals of our direct to consumer and retail businesses
  • Leverage financial rigor to prioritize and allocate resources effectively
  • Deploy discipline and process to improve impact and speed to market
  • Measure financial and equity impact of plans
  • Persuade and inspire others (creative team, internal cross functional partners) to create belief

Brand Advocacy

  • Represent what’s best for the brand across conversations with competing needs (be it within marketing, or across functional groups internally)
  • Keep brand consistency top of mind so we are our best selves in the eyes of consumers
  • Fight for greatness, build H’ to be a brand that matters

Project Management

  • Understand other team's needs and interdependencies, anticipate fire-drills before they happen, over-communicate.
  • To be old school about it, we need someone to nurture commercial solutions for the consumer across all P’s – product innovation within our existing categories, package innovation, price strategy and promotional efforts.
  • Lead the planning, organizing, and management of resources to bring about the successful completion of specific project goals and objectives.
  • Lead status meetings, budget reviews, scoping sessions, etc. provide regular status reports, timelines and delivery calendars, risk/issues reports to Brand Director.

Communication

  • Support the Brand Director in defining Harry’s brand narrative, lead the development of brand communication calendar so we know the arc of the 12-18 months ahead and what steps we'll take with comms along the way.
  • Develop resonant, relevant and meaningful briefs that can excite and energize the creative team.
  • Manage a connection agency to ensure optimal impact is achieved in market.
  • Nurture a high quality relationship with in-house creative to provide them with guidance, partnership and inspiration.
  • Analyze post-campaign performance and assesses learnings to report ROI and direct future campaign planning

This should describe you:

  • You love nothing more than pulling together lots of different data points and insights to outline a clear way forward for a brand
  • You thrive when thinking conceptually and then tying insights and recommendations to tactics
  • You are passionate about systematically propelling a brand forward
  • You believe that resonant and relevant brands can drive business growth
  • You pride yourself in your creativity and expansive thinking
  • You find pleasure in systems, frames, and logic that make the complex easy to navigate and understand
  • You love thinking about what’s best for real world people—but similarly what can propel a brand and a business forward
  • You have a passion for understanding business drivers and executing against them
  • You are a feeler, and can be the emotional balance to others within the organization
  • You nerd-out on all things brand related
  • You are a self-starter who takes initiative to explore
  • You naturally prioritize and synthesize complex inputs
  • You get energized by working with people of all different expertise
  • You love when brands do great things in the world
  • You major in empathy

Harry’s started as a men’s grooming brand that was built out of respect for quality craftsmanship, simple design, modern convenience and for guys who know they shouldn’t have to overpay for a great shave. Since launching in early 2013, we have been blown away by the customer response to our brand. As we grow our opportunities to communicate with potential customers increase, but with those opportunities comes increased complexity and a heightened need to be thoughtful as we extend. Ensuring we continue to push our thinking, strive for innovation, all while protecting the charm of our brand that has so successfully resonated to date.  

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
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    • RLanguages
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    • AsanaManagement
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    • Google DriveManagement
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    • JIRAManagement
    • TrelloManagement
    • DocuSignCRM
    • GladlyCRM
    • BrazeEmail

Location

Usually you will find us in SoHo (NYC) or Covent Gardens (London)! Both office locations are easy to get to and have lots of fun restaurants, bars, and shopping nearby.

An Insider's view of Harry's Inc.

What are some social events your company does?

I thrive at Harry’s because we have programs that support all of me as a black gay man. From leading our LGBTQIA+ ERG to cultural events like our annual Juneteenth celebration, I feel heard and seen in intentional ways.

Darren

CX Manager, Flamingo

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

What makes someone successful on your team?

Passion, creativity, and thoughtfulness—with a splash of silliness. You have to be willing to move quickly, test-learn, and be different (even if we fail sometimes)

Nicole

Head of Creative and Communications

How do you make yourself accessible to the rest of the team?

Each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

Co-Founder & Co-CEO

How do your team's ideas influence the company's direction?

The People Team works to build and sustain a values-driven work culture that is centered around our employees by being progressive, fair and inclusive, and steeped in learning and development. We design and run thoughtful, people-first benefits and processes. We invest in our people's growth.

Nate

Executive Assistant to CPO and Head of DE&I

What are Harry's Inc. Perks + Benefits

Harry's Inc. Benefits Overview

We’re committed to providing our team with benefits that enhance their mental, physical, and overall well-being. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week, in addition to free products from all of our brands!

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with nonprofits
Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Mandated unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Diversity manifesto
Diversity employee resource groups
The Advocates, African Ancestry Collective, All Equals Women's Group, DNA (People of Color at Harry's), Fuerza Latina, and Pride at Harry's
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental insurance
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision insurance
Our vision plan has Warby Parker as an in network provider!
Health insurance
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life insurance
Wellness programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Team workouts
Mental health benefits
Online and In-Person Mental Health resources, as well as Company wide mental health days!
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Family medical leave
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time. Additionally, we offer 16 weeks of paid parental leave, plus four weeks of customized re-boarding
Paid volunteer time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid holidays
10 company-paid holidays per year.
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
We offer pre-tax commuter benefits through WageWorks.
Company-sponsored outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Free snacks and drinks
Other snacks and drinks are provided, not to mention cold brew on tap.
Some meals provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Company-sponsored happy hours
Join the #happyhours slack channel to plan the next casual outing!
Pet friendly
Harry's pet policy is dog-friendly daily.
Relocation assistance
Fitness stipend
We give $150 a quarter towards health and wellness.
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Promote from within
Mentorship program
Continuing education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.
Continuing education available during work hours
We recently instituted "Grow Forth Friday" - a 2-hour block with internal and external learning opportunities offered.
Customized development tracks

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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