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Senior Brand Manager

| Greater NYC Area

About the team

The Harry’s Marketing team comprises an Innovation team (focused on men’s care categories beyond shave), an Insights team, an in-house Creative team, a PR, Social & Partnerships team and a Brand Marketing team (focused on our core shave business), this role sits within the latter. The Harry’s Marketing team also works closely with Shopper Marketing (which reports in to the retail sales team) and the acquisition and email marketing teams (which report in to the direct-to-consumer team that drives sales for H’.com).

About the role

We are looking for a seasoned marketer, who has a passion for systematically building great brands. The person in the role drives the creation of the shave business and plan, forming the growth strategy, the sources of growth and the accompanying projects to meet those plans. We’re looking for someone who loves understanding business drivers, working with people from different teams across the organization, and mobilizing an organization to execute growth. You will live and breathe our brand and business, and help power its growth so ultimately consumers know us, join us, stay loyal to us, and advocate for us.

Key Accountabilities Include:

Market Analysis

  • Maintain a consistent and robust understanding of the brands & businesses that are vying for our target consumers’ mindshare and wallet—in the shaving aisle, men’s care category, and out in the world at large
  • Be the internal expert on guys, masculinity broadly, and male brands
  • Be on the look-out for what’s new—and analyze opportunities and threats we may encounter 

Day to day Brand Management

  • Input in to forecasting of existing products and lead forecasting for new commercial product offerings with sales channels and Sales Operations to ensure accurate forecasting methodology, sales targets and key forecasting dates are met.
  • Manage SKU assortment for shave products (evergreen SKUs, giftsets, holiday, sampling etc) and discontinuation plans
  • Ensures proper collection and monitoring of data to assess ongoing performance and KPI tracking

Growth Strategy & Planning

  • Understand the external environment (competitive and market) and identify new sources of opportunity
  • Work with the H’.com team and the retail shopper marketing team to understand the channel needs, their key milestones and what it will take for all marketing projects to be ROI+ for our sales channel partners.
  • Anticipate future trends to engage and delight consumers
  • Seek understanding of fundamental human needs and behaviors
  • Interrogate data to identify core business levers
  • Balance facts with intuition to distill complex opportunities into compelling business cases
  • Understand the operational fundamentals of our direct to consumer and retail businesses
  • Leverage financial rigor to prioritize and allocate resources effectively
  • Deploy discipline and process to improve impact and speed to market
  • Measure financial and equity impact of plans
  • Persuade and inspire others (creative team, internal cross functional partners) to create belief

Brand Advocacy

  • Represent what’s best for the brand across conversations with competing needs (be it within marketing, or across functional groups internally)
  • Keep brand consistency top of mind so we are our best selves in the eyes of consumers
  • Fight for greatness, build H’ to be a brand that matters

Project Management

  • Understand other team's needs and interdependencies, anticipate fire-drills before they happen, over-communicate.
  • To be old school about it, we need someone to nurture commercial solutions for the consumer across all P’s – product innovation within our existing categories, package innovation, price strategy and promotional efforts.
  • Lead the planning, organizing, and management of resources to bring about the successful completion of specific project goals and objectives.
  • Lead status meetings, budget reviews, scoping sessions, etc. provide regular status reports, timelines and delivery calendars, risk/issues reports to Brand Director.

Communication

  • Support the Brand Director in defining Harry’s brand narrative, lead the development of brand communication calendar so we know the arc of the 12-18 months ahead and what steps we'll take with comms along the way.
  • Develop resonant, relevant and meaningful briefs that can excite and energize the creative team.
  • Manage a connection agency to ensure optimal impact is achieved in market.
  • Nurture a high quality relationship with in-house creative to provide them with guidance, partnership and inspiration.
  • Analyze post-campaign performance and assesses learnings to report ROI and direct future campaign planning

This should describe you:

  • You love nothing more than pulling together lots of different data points and insights to outline a clear way forward for a brand
  • You thrive when thinking conceptually and then tying insights and recommendations to tactics
  • You are passionate about systematically propelling a brand forward
  • You believe that resonant and relevant brands can drive business growth
  • You pride yourself in your creativity and expansive thinking
  • You find pleasure in systems, frames, and logic that make the complex easy to navigate and understand
  • You love thinking about what’s best for real world people—but similarly what can propel a brand and a business forward
  • You have a passion for understanding business drivers and executing against them
  • You are a feeler, and can be the emotional balance to others within the organization
  • You nerd-out on all things brand related
  • You are a self-starter who takes initiative to explore
  • You naturally prioritize and synthesize complex inputs
  • You get energized by working with people of all different expertise
  • You love when brands do great things in the world
  • You major in empathy

About Harry's

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

West SoHo is cool without being pretentious, convenient and accessible, and nowhere near Times Square!

An Insider's view of Harry's

What are some social events your company does?

Inspired by the Winter Olympics, we're currently holding our own Harry's Olympics. It's completely ridiculous and incredibly fun! We also have happy hours, breakfasts, lunch and learns, and team offsites. I love joining smaller groups that connect me with people I don't work with everyday.

Maia

Senior Associate, Creative Projects

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

How do you make yourself accessible to the rest of the team?

Besides working in an open office (where I’m quite literally always accessible), each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

CEO

What are Harry's Perks + Benefits

Harry's Benefits Overview

At Harry's we're committed to providing our team with a benefits package that enhances the well-being of our employees and their family, both now and in the future. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Some of our partners include: Headstrong, which provides mental health care for military veterans and their families; Stop Soldier Suicide; CALM, and City Year.
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Retirement & Stock Options Benefits
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Vacation & Time Off Benefits
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time.
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Perks & Discounts
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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