Senior Brand Marketing Manager

| Greater NYC Area
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Join Fiverr as our Senior Brand Marketing Manager in New York. This key member of our Brand Marketing team will report to the Director of Brand Marketing and strategize and execute creative and unique storytelling campaigns that speak to our target audiences, leveraging sponsorships, partnerships and marketing best practices. We need an expert conceptual thinker, articulate communicator and planning rockstar with a unique skillset whose actions will make a huge difference in real people's lives.


Responsibilities:

  • Collaborate on ideation and execution of integrated online and offline brand campaigns and activations leveraging sponsorships, partnerships, content experiences and collaborations.
  • Work collaboratively across all business units including Corporate and Growth Marketing, Product, Customer Journey and BI to ensure planning, execution and measurement is flawlessly integrated.
  • Execute integrated marketing initiatives including development and execution across OOH, broadcast, digital, social, search, promotions, retail/channels, activations, etc. that drive business results and drive target audience conversation.
  • Implement best practices into top and mid-funnel initiatives to drive awareness, education and consideration - and work with Growth marketing to create a seamless path from awareness to conversion.
  • Develop positioning, messaging and continuity across activities to ensure alignment with brand goals.
  • Work with internal teams and drive external creative and media teams/agencies. Have the ability to evaluate creative work against Fiverr’s brand strategy to ensure creative and campaigns achieve desired objectives.
  • Have ability to optimize the marketing mix across multiple formats.
  • Stay abreast of new industry trends and emerging channels and strategies, identify and manage innovation opportunities and bring fresh, creative thinking to execution.
  • Analyze brand landscapes, consumers and trends, and derive innovative approaches and plans.
  • Use insights to refine targeting strategy and segmentation approaches for campaigns.
  • Work with analysts to build robust reporting to track spend, performance, impact, pacing and optimization opportunities.
  • Constantly work to streamline team working processes and with agency partners to optimize execution efficiency.


Short description:

Join Fiverr as our Senior Brand Marketing Manager in New York!


Perks:

When you join Fiverr, you’ll become an important member of one of the hottest startups in the world. From day one you’ll be challenged to take risks, think big, and make an impact, while getting lots of love and support from the team. A few of the perks you’ll receive include: competitive salary, health, dental and vision care, an awesome work environment with a company that loves its employees, and the eligibility to participate in Fiverr’s stock option plan.


Equal Opportunities:

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace, from our community to our product. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.


  • 5+ years of relevant work experience at interactive, advertising or marketing agencies and/or experience managing campaigns and activations in-house/brand side
  • Conceptual, strategy thinking strength and ability to translate ideas into executable plans that you see through from start to finish
  • An interest in and understanding of the creative, marketing and technology fields, and the interplay between them
  • An integrated marketing mindset and excellent understanding of the interplay between offline and online, and between paid and owned
  • Expert project manager of campaigns big and small
  • Deep understanding of market trends and fluency with measurement metrics and analytics for both brand awareness, consideration and conversion.
  • Curious, fast learner, fast to respond, fearless attitude and a passion for storytelling
  • Knowledge and experience with the end-to-end video production process is a plus.
  • Up-to-date with digital trends and marketing best practices
  • Passionate about Fiverr, our community and being or becoming part of the biggest disruption since the industrial revolution
  • Able to see other people’s points of view and take constructive feedback
  • Able to work independently and prioritize effectively in a fast-paced startup environment
  • Team player, eager to win consistently and over time
  • Bachelor's degree preferred, but your experience is what counts

Words That Describe You:

  • Highly strategic but loves to do.
  • Detail oriented.
  • Agile, creative and collaborative.
  • Proud sense of humor.
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Location

Fiverr NY is located in the heart of downtown New York in the trendy Soho neighborhood. It's as vibrant and dynamic as our marketplace.

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