Senior Business Analyst, Brand Marketing at Angi (Greater NYC Area, NY)

| Greater NYC Area
Sorry, this job was removed at 11:25 a.m. (EST) on Wednesday, October 5, 2022
Find out who's hiring remotely in Greater NYC Area.
See all Remote Marketing jobs in Greater NYC Area
Easy Apply
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Angi® is transforming the home services industry, creating an environment for homeowners, service professionals and employees to feel right at “home.” For most home maintenance needs, our platform makes it easier than ever to find a qualified service professional for indoor and outdoor jobs, home renovations (or anything in between!). We are on a mission to become the home for everything home by helping small businesses thrive and providing solutions to financing and booking home jobs with just a few clicks.  

Over the last 25 years we have opened our doors to a network of over 200K service professionals and helped over 150 million homeowners love where they live. We believe home is the most important place on earth and are embarking on a journey to redefine how people care for their homes. Angi is an amazing place to build your dream career, join us—we cannot wait to welcome you home!

About the team  

The marketing analytics team collaborates with marketing channel leads, internal data teams (BI, Data Engineering, and Data Science), and various internal stakeholders that are responsible for driving 750MM+ annually in revenue from consumer and service professional acquisition.

The analytics team is made up of data analysts that are strategic business partners. They work across Angi’s portfolio of brands and all major marketing platforms, both Digital Marketing (SEM, Paid App, Display, Social, Affiliate, TV) and Brand Marketing (TV and Offline Media).

The goals of the marketing analytics team will be to:

  • Arm marketing teams with the tools, data, and reporting needed to make investment decisions.
  • Uncover actionable insights (through data analysis, modeling, statistical testing) that will maximize revenue, lower cost, and improve customer/pro retention.

About the role  

Angi is looking for a Senior Business Analyst to join the Marketing Analytics team. This position will be a key part of a growing analytics team that supports an increasingly sophisticated marketing program. As a senior member of the team, you will partner closely with marketing leads to provide the analytical support that will help drive growth in consumer and service professional acquisition. You will be expected to write custom SQL and build models to help drive our marketing strategy, build reporting in Looker, provide recommendations for A/B testing, and interpret test results. Additionally, you will dive into any issues and provide recommendations as needed. You will be the subject matter expert for the marketing teams you support!

Some of the analytics and reporting challenges the team faces include:  

  • How should we allocate budget across all channels (and within channels) to maximize return on ad spend (ROAS) and improve consumer lifetime value?
  • Can we systematically identify anomalies in performance to ensure we maximize ROI?
  • Can we use our internal supply and demand data to ensure we do not waste marketing dollars?
  • How does marketing impact Angi brand health metrics like awareness, consideration and loyalty? What tactics can we use to improve these metrics?
  • What attribution methodologies should we explore to properly value investments?

What you'll do 

  • Learn the complex Angi ecosystem and overall Angi marketing strategy in order to be a subject matter expert on all data analysis and modeling related to marketing.
  • Focus on Email and CRM utilizing the Responsys software.
  • Empower teams to make data-informed decisions by creating Looker dashboards and reports, writing custom SQL queries that provide insightful observations, and creating predictive models.
  • Mold 3rd party data from platforms where we buy media with internal data through SQL to provide insights and recommendations.
  • Collaborate closely with other data teams (data engineering, science, etc.) to build database tables in Snowflake and ensure there are no gaps in our infrastructure.
  • Prepare and present quantitative analyses in a digestible manner for the larger marketing organization (i.e. be the translator between the technical and non-technical).
  • Develop test plans to measure the performance of acquisition strategies and inform optimizations and future tests.
  • Own and lead analyses using data and insights to influence and support marketing strategy.
  • Conduct ad hoc investigations into anomalies as well as different drivers of channel performance.
  • Drive the move from Tableau to Looker: Partner with business owners to build, automate, and ensure the accuracy of business-critical reporting (i.e. ensure that key marketing metrics are visible for stakeholders).
  • Work with teams across the business to help find the optimal balance between consumer demand and supply-side inventory.
  • Analyze user behavior and build models to improve repeat usage and LTV.

What we're looking for 

  • Bachelor’s (or Master’s) degree in a technical field such as Business Analytics, Engineering, Finance, Economics, Computer Science, Stats, etc.
  • 3+ years of professional experience in a business analysis or data analyst role
  • Advanced SQL knowledge, expertise in Excel, and Looker (or another BI reporting tool Tableau) experience
  • Strong grasp of statistics and statistical software (Python, and/or R experience is preferred to run tests and correlation/regression analysis)
  • Superior analytical, problem-structuring, and problem-solving skills; experience synthesizing data into information, and presenting concise analyses
  • Creative problem solver who can tackle large, nebulous questions (i.e. the ability to break questions into parts, to validate results of analyses by reconciling with data from other sources).
  • Strong communication skills, both oral and written
  • Experience in with Google Analytics and/or Adobe Analytics is a plus
  • Willingness to get hands dirty and do whatever it takes to ensure success
  • A passion for marketplaces, the sharing economy, and/or the on-demand services space
  • Willingness to adapt to a fast-paced work environment; hack, test and learn mentality; team player

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits  

  • The salary band for this position ranges from $90,000-$130,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
  • This position will be eligible for a competitive year end performance bonus & equity package
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world

#LI-Hybrid

Read Full Job Description
Easy Apply
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • NuxtLanguages
    • ReactLanguages
    • KotlinLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Next.jsLibraries
    • TailwindLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • ReactFrameworks
    • DynamoDBDatabases
    • AxureDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • MailChimpEmail
    • GemLead Gen

Location

Amidst the hustle and bustle of the big city our New York HQ office is tucked between the Hudson River and iconic landmarks frequented by both residents and tourists. Aside from spectacular skyline views, the office features kombucha on tap, coffee stations, and a free gym.

An Insider's view of Angi

What’s the vibe like in the office?

This sales floor creates a fast-paced, energetic, and fun environment which motivates every single rep in the office to do better. The HomeAdvisor culture embodies a team environment where everyone supports and pushes each other to be strong salespeople.

Rachel

Sales Consultant

How do you collaborate with other teams in the company?

I value how transparent leadership is about where we stand as a business and our future objectives. On the recruiting team, we are truly partnering up with leaders as they build their teams. Angi empowers every employee to “Be an Owner” over their goals and drive true impact for the organization.

Rachel

Recruiting Manager

What are some things you learned at the company?

Since working at HomeAdvisor I have gained more self confidence. I've found myself stepping up as a leader and a role model on the sales floor, something that I wouldn’t have predicted if you had asked me about it two years ago. Now, I am comfortable with stepping up, taking control of a situation and taking initiative in the company's growth.

Geena

Senior Sales Consultant

What is your vision for the company?

We are creating a platform that can guide people through the challenges of home maintenance and improvements, and empower them to love where they live by making it exactly what they want it to be. I'm excited to be part of a team that is solving a problem that affects millions of people, including myself and the people I care about most.

Amit

SVP, Engineering

What makes someone successful on your team?

An incredible work ethic, an unflinching positive mental attitude, and an absolute sense of mission. HomeAdvisor provides all the tools to be successful, its a matter of taking advantage of what the company is offering and utilizing it to the fullest.

Will

Senior Sales Consultant

What are Angi Perks + Benefits

Angi Benefits Overview

Angi strives to make all employees feel valued through a variety of programs, perks, and benefits. We're proud to offer competitive salaries, unlimited earning potential for our sales consultants and an environment that provides opportunities for professional development.

We also extend comprehensive healthcare offerings, 401K matching, generous PTO, competitive parental leave/family planning benefits, and more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Angi has a culture and events committee dedicated to leading our newly formed ERG's (Employee Resource Groups) and planning for DEI initiatives, team events, holiday festivities and more!
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our recruitment teams are dedicated to putting into action unconscious bias training to ensure our teams are built out with top, diverse talent
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Restricted work hours
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend

More Jobs at Angi

Easy Apply
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Angi's full profileSee more Angi jobs