Senior Competitive Intelligence Manager

| Greater NYC Area
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At some companies, you can feel the momentum building. People are engaged, they're approaching their work with energy, enthusiasm and resilience. Being part of the organization becomes part of your own identity.

At others, it feels impossible to get everyone pulling in the same direction. People lose sight of the company's purpose, they start looking out only for themselves – or elsewhere for new opportunities.

We started Peakon to help companies around the world build better workplaces. Where employees know they're listened to, managers learn from their own decisions and develop as leaders, and entire organizations see a step-change in what they can achieve.

Trust and transparency guide everything we do. At Peakon you’ll find a transparent salary model, unlimited vacation, minimal hierarchy, and maximum freedom to develop and execute your own ideas. Our style of collaboration is based on honesty and friendship, and we always love making new friends.

Peakon has a class-leading product - with an NPS of over 60 - in a hyper-growth market. We are looking for an experienced Product Marketing executive to accelerate our growth, taking us to a potential IPO and beyond.

ABOUT THE ROLE

This is a pivotal role with multiple stakeholders across the business including Product, Sales, Customer Success and Marketing. Competitive and market intelligence is a crucial part of the Product Marketing team in maintaining Peakon’s competitive advantage in the market.

The ideal candidate will combine commercial and strategic acumen in monitoring, evaluating, and analyzing the complex Employee Success and Performance Management industry. Through deep business, technical and product research you will identify competitive advantages and opportunities for improvement and will provide direction, recommendations and relevant content to different stakeholders.

As a key member of a growing Product Marketing organization reporting to the Director of Product Marketing, your work will help the company continue to stay ahead of the competition. The ideal candidate is an exceptional written and oral communicator, understands the challenges of selling in a highly competitive environment, excels at product marketing, and is adept at working cross-functionally.

Key responsibilities:

  • Formulate competitive sales strategies at Peakon, and activate them across internal and external channels to more effectively position Peakon in the market.
  • Create compelling sales materials, presentation decks, demo scripts, training materials, white papers, thought leadership content, videos, and competitive briefs to drive sales traction.
  • Create competitive narratives, playbooks, guides, sales presentations, and other internal or customer-facing assets to help sales win in competitive situations.
  • Provide deep and ongoing competitive research and analysis of competitors' product and GTM strategy, with a focus on the delivery of accurate, timely, unbiased and contextual analysis as a subject matter expert.
  • Monitor press releases, earnings reports / calls, blogs, website updates, collateral, and messaging for key competitors
  • Own and manage 3rd party competitive intelligence vendors
  • Perform win/loss analysis and reporting that informs go-to-market strategies and identifies best practices for sales teams globally.
  • Collaborate with other Product Marketing team members on competitive positioning, messaging and pricing strategies.
  • Collaborate with Product Management on technical assessments of competitors.
  • Present at company, customer or analyst events.

Requirements

  • At least 7 years of competitive intelligence experience in a Strategy, Product Marketing, or Product Management role.
  • Additional experience in the HR industry a plus.
  • Proven ability to analyze new products, market trends and competitors and translate that information into actionable intelligence, positioning campaigns and sales tools.
  • BA or BS, with MBA or equivalent experience preferred.
  • Exceptional presentation, oral and written communication skills.
  • Experience designing sales collateral based on sales conversations, calls, market research, and own expertise.
  • Demonstrated ability to work cross-organizationally, especially with Sales, Marketing, and Product Management.
  • Interpersonal and collaborative skills, with a passion for excellence in action.

Benefits

  • Unlimited holiday
  • Lunch every Friday
  • Flexible working
  • Company-wide trips
  • Choice of hardware
  • Flexible travel policy
  • Pension
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Location

Our NYC office is steps from Union Square Park, which means an easy commute (4/5/6/L/N/Q/R/W) and a year round farmers market right out front.

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