Senior Content Marketing Manager

| Greater NYC Area

Custora is growing fast, and we're looking for an experienced marketer to lead our content strategy and execute marketing campaigns that are compelling, relevant, buzz-worthy, and most importantly, effective for driving demand generation. You will be joining a small team that moves fast, and you'll be responsible for the strategy and execution behind Custora’s content marketing.

In this role, you’ll be Custora’s Chief Storyteller, crafting compelling and visionary narratives about our products, services and solutions while also thinking critically about the best way to distribute and amplify these stories to our target market. As our Content Marketing Manager, you'll get to craft how we speak about our vision and portray that to external stakeholders.

You’ll report directly to the Head of Marketing, and work across teams (Sales, Customer Success, Product and Marketing) to source ideas, define gaps in our messaging/approach, and stay on top of industry trends. The right candidate will have already proven themselves in a variety of skill areas from persuasive writing to planning and prioritization. Over time, you will build out a team to help develop and manage a growing library of world class content—like music videos, eBooks, and reports.

Is content your thing? Here’s more of what we are looking for:

Content Development: In addition to internal conversations, you will also engage regularly with market analysts, Custora customers, and prospects. You’ll manage long-term plans and develop novel formats that will appeal to diverse industry segments and personas. This role will require an element of writing but will mostly manage the strategy for our content. You'll have the ability to outsource or work with agencies on the development of the actual content. 

Project Management: You will coordinate the efforts of both internal and external design teams as you build out our content assets. Drive content marketing initiatives to generate traffic, engagement, and leads and support member retention and engagement efforts while ensuring content is developed with SEO-friendly mindset Ensure all content is on-brand and optimized for search engine optimization.

Results Tracking and Optimization: You'll be monitoring the impact of your content very closely, measuring prospect and customer engagement, social sharing, and the performance of campaigns. You will be analytical and honest about our approach, and you will be relentless about optimizing Custora’s strategy to increase awareness, consumption, and effectiveness of the assets we produce.

Qualifications:

Digital marketing, B2B SaaS, and retail industry experience (or burning passion): 10+ years of experience, or 5-ish years experience working in fast-paced technology environments, e-commerce, a software-as-a-service company, and/or digital marketing. A degree in English or Journalism is a plus. Maybe you've even been a journalist covering digital marketing technology for a retail industry trade publication. Or you're a writer/creative director in a creative agency that works with retail clients. If you haven't yet, you've been following it in the news, or perhaps as a consumer, and you're looking forward to immersing yourself professionally in all things online shopping. When you hear Bonobos, you think monkeys—wearing colorful pants.

Content Creation & Strategy: You have great respect for words—both written and said. You probably think this job post is too long, and you might have a few suggestions on how to trim it down. You know how to explain complex concepts in clear, pithy prose. You've also had experience beyond just writing but managing multiple contributors and the non-linear process of generating lengthy, finished pieces.

Content Marketing: You've created content that is used to attract and convert prospects into sales opportunities, and have worked closely with a sales, product and customer success teams in the past. You know which are the most effective channels and have overseen distribution.

Analytical and communication: You are highly analytical with incredible communication skills; making intricate technical issues easy to comprehend comes naturally to you. You enjoy learning about how something works, and you think creatively about about how software and technology have the power to change the world.

Results-oriented: You obsess over measurement and you enjoy optimizing campaigns. You know that failed experiments are an important part of the process.

Organization and deadline orientation: You hate the thought of anything slipping through the cracks. Maybe you had a slipping-through-the-cracks experience in second grade when you forgot it was your day for Show & Tell, and the memory still haunts you. Spreadsheets, checklists, and words such as thorough are your comfort food. Your desk is probably organized, and it probably confuses the heck out of you that some of your friends find ways to be productive in a state of disorganized chaos.

Resourceful and gets stuff done: You have a way of making things happen even if it seems impossible - like pulling off a home-cooked dinner party for 30 people with 45 different dietary restrictions at your place at a week's notice - while making it all seem easy.


Persistence: You’ve probably been called obsessed once or twice as you’ve pursued a personal interest. When you latch onto something you care about, you dont let off the gas until its done.You are not afraid to be aggressive and to reach out to people you don't know.

Benefits:

  • Competitive salary and meaningful equity
  • Health, dental and vision insurance (100% covered)
  • Free lunch every day, plus free water — hot and cold!
  • Unlimited vacation: take as much time as you need, we recommend 3 weeks per year at minimum.
  • Monthly unlimited MetroCard.

What it’s like to work here:

  • On Monday we eat and meet as a team to chat projects and progress.
  • We’re 45+ genuinely nice people. We work together and experiment with how to do things. It’s an amazing environment to both explore your professional interests and shape your career trajectory.
  • We move quickly. You build something and the next day it comes to life. You see and feel an immediate impact with the collective efforts of the team.
  • We’re building a company and a team we love and we’re in it for the long run.
  • We work by a set of core values.

Custora is an equal opportunity employer. We value diversity. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, disability status, or socioeconomic status.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • HiveDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We're a skip from Bryant Park in the heart of the Garment District, with easy access to all the trains and an outdoor terrace overlooking Manhattan.

An Insider's view of Custora

What are some social events your company does?

Twice a year, we close daily Custora operations so we can build stuff as a team. Like traditional hackathons, there's a time limit, and at the end of the 24-hours, we get together and share what we've made. It's amazing what can be done in 24-hours; we've written songs, made music videos, crafted hiring plans, built features. Lots of things tu

Erin

Head of People Operations

What projects are you most excited about?

Growing the company in a sustainable way and thinking about how to continuously bring in diverse talent and perspectives that will not only create the best work environment but also build the best products and experiences for our customers.

Nathalie

Talent Acquisition Lead

How has your career grown since starting at the company?

I joined Custora after having spent time in finance and consulting. While I joined on Success team, just a year in, I was encouraged to follow my passion for product development. The ability to map your own career trajectory and have such a big impact makes Custora an amazing place to come to work every day!

Nitika

Product Manager

What unique initiatives do you have that encourage innovation?

Our product development process at Custora encourages innovation across multiple teams, not just engineering and product. Team members across the org have the ability to pitch product and development initiatives which we get to vote on and decide as team what gets built and what get prioritized.

Jon

Co-Founder, CTO

What does career growth look like on your team?

Career growth at Custora is very customized but also a big priority into how we develop. As a part of new hire on-boarding, you have the ability to build a career map and work with your manager on creating goals and outcomes.

Nathalie

Talent Acquisition Lead

What are Custora Perks + Benefits

Custora Benefits Overview

We pride ourselves on making the Custora work environment one that people feel supported and appreciated. We offer generous benefits across the board and incorporate them into our compensation packages in a holistic way.

Health Insurance & Wellness Benefits
Dental Benefits
100% coverage
Vision Benefits
100% coverage
Health Insurance Benefits
100% coverage
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Lunch provided daily!
Happy Hours
Often offsite and more often at our office bar and terrace
Pet Friendly
Professional Development Benefits
Job Training & Conferences
We provide an annual stipend for personal & professional development workshops and classes.
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