Senior Content Marketing Manager

| Greater NYC Area

Working alongside our Director of Marketing (Content, Communications and Brand), the Senior Content Marketing Manager will be charged with leading our editorial and content marketing efforts across the organization. This candidate will work closely with our sales, customer success, product, design and leadership teams to uncover compelling stories and narratives that can be packaged for external consumption by prospects, customers, brokers and industry influencers. The ideal candidate is an experienced storyteller and results/data-driven marketer who understands how to build, package and distribute a wide range of stories and content across various channels, audiences and campaigns.

What You’ll Do

  • Manage a large and geographically dispersed team of freelance writers, designers and content strategists to support aggressive and diverse content needs
  • Research, implement and manage content marketing platform to streamline calendars, facilitate production schedules, track deliverables, hit publishing deadlines, and promote accordingly
  • Own content production and delivery across all platforms and channels (website, email, newsletter, social media, white papers, videos, ads, events, etc.) to ensure consistency, quality and effectiveness
  • Develop user and buyer personas for key audience segments (customers, brokers, owners) and incorporate into content strategy and campaign execution
  • Implement content marketing best practices, produce integrated content calendars, support integrated marketing campaigns and build/manage content repositories
  • Work closely with internal and external stakeholders (Sales, Product, Real Estate, Customer Success, Design) to mine key stories and leverage subject matter experts to extend Knotel thought leadership platform
  • Ensure a consistent message and content experience across touchpoints, with attention to related touch points (marketing landing pages, emails, direct mail, etc.)
  • Own the analytics and reporting on content performance across funnel stages, audience segments, distribution channels and more

Who You Are

You’re an excellent communicator who is passionate about developing compelling and rich stories aimed at getting people to feel something or do something. You’re an energetic multitasker who can balance competing priorities without losing site of the details. Beyond that, you know how to delegate and hold people accountable for their own work. You find joy in putting process to madness and are passionate about playing a critical role in building the future of work. You also have the following:

  • Bachelor’s or Master’s degree (Communications, English, Journalism, Technical Writing, or a related field) required
  • At least 6-8 years of experience as a content manager/strategist (good mix of strategy projects with at least three years of content strategy experience)
  • Knowledge of the latest digital tools, vendors and trends with perspective on how to apply them to client business
  • Experience working with large companies – ideally B2B

About Knotel

Knotel is the world’s leading flexible workspace provider that gets, fits, fills and manages space for customers. Knotel caters to established and growing companies, giving them the freedom to focus on their business, culture, and people. With over 4 million square feet across 200 locations in three continents, Knotel is transforming commercial real estate and moving companies forward. 

Knotel was founded in 2016 by Amol Sarva and Edward Shenderovich to give businesses the flexibility and speed to scale on their own terms. All Knotel spaces are tailored to the needs of each individual company by an in-house team of architects, interior designers, and workplace strategists. For more information, please visit www.knotel.com

Our Core Values

  • Fly your Flag - Don’t check your identity at the door. Bring it inside - we are better for it.
  • Don’t Look Away - Care for the details no one told you about. Make every space a home and give the gift of belonging.
  • Outcomes, Not Processes - Time is precious. Save it. Start with the goal and back out the journey
  • Get Uncomfortable - Innovation starts at the edge of the unknown. Embrace the adventure and sign up for the hairy challenges.
  • “Where is it Engraved…” - Question orthodoxy.
  • Share in the Victory Dance - No one summits alone. Leverage the best in others and offer the most in yourself.

Diversity & Inclusion at Knotel

At Knotel, we know that a diverse workforce fosters our individual and collective success. We are committed to building an inclusive, collaborative culture where people of all races, genders, sexual orientations, and religious backgrounds can do their best work. This is all fueled by our employees, who drive the efforts and initiatives outlined here.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • ReactLibraries
    • ApolloLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • GraphQLFrameworks
    • Next.jsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • MixpanelAnalytics
    • SnowplowAnalytics
    • LookerAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • AbstractDesign
    • JIRAManagement

Location

We recently moved to a spacious location in Times Sq. It's super accessible, filled with natural light, and has great food, drink, and entertainment.

An Insider's view of Knotel

What are some social events your company does?

Knotel encourages its employees to socialize during the workday, but also provides fun events and opportunities outside of work for everyone to enjoy. We love hosting themed happy hours, and there's always a Knotel intramural sport you can join. Right now we're preparing for our summer retreat at a local summer camp–hilarious photos to come!

Rebecca

People Operations Associate

What projects are you most excited about?

Where do I start? Knotel has many incredible teams working on projects from increasing the agility and modularity of our spaces to improving the quality and diversity of our product line to meet the needs of our growing roster of corporate customers. My favorite thing about Knotel is that every employee has ownership of projects big and small.

Charlie

Platform Manager, Real Estate & Business Development

How has your career grown since starting at the company?

Knotel's rapid expansion has provided me with a very dynamic work environment. Over the last year, new projects and new roles have created pathways to grow within the company. I'm constantly challenged to own my role as it evolves, and I'm encouraged to build new skills. This has and will continue to be invaluable to my career as a Project Manager.

Jordan

Project Manager

How do your team's ideas influence the company's direction?

The Workshops team has the unique opportunity to explore how to make the Knotel membership more valuable through new ventures and products. In partnership with the expertise within each vertical of the company, we are able to test, learn, launch and scale new ventures and products that build on the Knotel core offering.

Roshni

Manager, Workshops

How would you describe the company’s work-life balance?

I really love my work and I enjoy being with my team, so work doesn’t feel like work. However, no matter how much I love producing results, my family comes first. Knotel has been incredibly accepting of my wonky schedule so that I can get quality time with my family. So my work and life are perfectly balanced here.

Sanjiv

VP of Product

What are Knotel Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
We offer competitive discounts at a number of NYC gyms and fitness clubs, as well as Knotel-sponsored boot camp and yoga classes!
Retirement & Stock Options Benefits
401(K)
We offer an individual contribution 401k plan so you can save directly from every paycheck.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid parental leave for both primary and secondary caregivers.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Employees are encouraged to get away for refreshment and inspiration!
Paid Volunteer Time
Every year, Knotel hosts a "Week of Service". Employees are encouraged to take advantage of volunteer opportunities.
Perks & Discounts
Casual Dress
Our office has a relaxed dress code--be comfortable and be yourself.
Commuter Benefits
Company Outings
Knotel hosts happy hours every other week, with company-wide dinners every quarter. We celebrate with holiday parties and an annual company retreat for all employees.
Stocked Kitchen
Our kitchen is stocked with unlimited snacks and beverages to keep our team nourished throughout the day.
Some Meals Provided
We have weekly company-wide catered lunches that are completely technology-free. This allows time for our employees to spend time enjoying each other during the work day!
Happy Hours
Knotel hosts happy hours for employees, friends, and guests every other week. The more, the merrier!
Pet Friendly
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