Zipari is a software technology company based in Brooklyn, NY. Our mission is to disrupt the insurance industry by introducing consumer-centric solutions powered by our unique Consumer Experience technology. We encourage all candidates to apply if shaping the future of a growing company, investing in our culture, and solving complex challenges interests you. The Zipari team members have strong work ethics, believe in what Zipari is building, and are committed to achieving company goals. Our team has foodies, talented musicians, artists, and a mix of other unique elements that make us one: The Zipari team!

Do you understand the difference between copywriting and content marketing? When you hear the word “payer” do you think of health insurance as opposed to paying the bill? Do you love the challenge of writing copy that is concise, inspires the right emotion and communicates value? If so, then we’d love to hear from you. 

We’re seeking a seasoned content marketing guru who excels at developing compelling content and messaging across channels (from website to slideware to campaigns) and wants to be a part of driving next level CX technology for health plans. This key role reports to the VP of Marketing and supports all marketing efforts in collaboration with the Senior Directors of Brand and Product Marketing.

What You'll Be Doing

• Developing relevant and compelling content on Zipari value, solutions and products for ebooks, videos, presentations, events, white-papers, websites, blogs, social media platforms and more.
• Translating highly complex and technical information into simple, polished, and engaging content specifically crafted to convey value and capture the attention of a health plan executives, decision makers and influencers.
• Providing expertise and insights on information design, including the use of imagery, illustrations, animation and charts to increase audience understanding and interest.
• Conducting research and gather/organize information from internal and external subject matter experts to develop, organize, and write effective copy across a variety of marketing channels.
• Establishing and maintain messaging architecture across solutions, products and capabilities; incorporate understanding of buyer attributes and personas.
• Working in Asana to collaborate with team members and manage deadlines and requests.

Requirements

• 6+ years of professional B2B writing experience in advertising, marketing or creative
• Experience writing for the health insurance audience (professionals, not consumers)
• Healthcare, health plan, healthcare IT and/or SaaS experience strongly preferred
• Extensive experience writing marketing content, materials and sales collateral
• Outstanding written and verbal communication skills and familiarity with a variety of marketing channels and practices
• Demonstrated proficiency with content editing; proficient in AP editing style
• Experience working with marketing automation tools like Hubspot, Marketo, etc.
• Must be able to manage projects, collaborate, markup and edit using the following software: Asana, Google Docs, MS Word, Powerpoint and Adobe PDF
• Ability to self-manage workloads against multiple competing priorities and deadlines
• Ability to manage flow of information between parties and proactively communicate with all stakeholders
• Commitment to collaboration while balancing the priority of forward momentum
• Sense of humor, creativity and willingness to engage with team members and stakeholders to reinforce company’s guiding principles

Please submit a portfolio of relevant (related to health insurance) writing samples along with your resume.

Benefits

• Competitive salary
• Excellent health, dental and vision benefits
• Generous vacation and leave policies
• Flexible working hours
• Support for remote work during COVID-19
• Maternity and paternity leave
• Advanced certification and training opportunities
• Roundout - weekly get-togethers hosted by our Founder/CEO
• Casual dress

#LI-Remote

Zipari is committed to a diverse workplace and equal opportunity. We understand that the products we build and the work that we do is better and greater when it is inclusive of varied experiences, skills, and perspectives. We encourage everyone whose experience is close to what we are looking for to apply and allow our team to get to know you.