Senior Demand Gen Marketing Manager

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Mulberry is disrupting a $40B insurance industry by providing ecommerce retailers a seamless plug-and-play platform to offer product protection plans to their customers. We were founded by a team of executives who are passionate about ecommerce and building customer-first solutions. Our platform not only drives revenue for brands, but also improves customer experience and trust in warranty programs.


We are growing rapidly and are looking for a talented full stack marketer to join our marketing team. You will run campaigns from start to finish across multiple channels for each of our audiences. You will have a visible and meaningful impact on our business by generating and nurturing leads, and working with sales and partner success teams to win deals and launch successful partnerships. On a day-to-day basis, you may be creating an email nurture campaign, analyzing the best performing offers, writing ad copy, or collaborating with sales on ABM campaigns.

What You'll Do

  • Manage marketing campaigns from start to finish, including creating landing pages and calls to action, creating assets and brainstorming offers, building and targeting ads and emails
  • Create and test paid acquisition campaigns, measuring and optimizing along the way to accelerate growth and manage costs
  • Create, execute, and optimize targeted email marketing efforts to each of our audiences to improve engagement and conversion
  • Collaborate with sales and partner success teams to brainstorm and execute creative campaigns to engage retailers
  • Identify new channels and opportunities for acquisition and customer engagement and lead the charge with internal and external collaborators to execute on those opportunities
  • Measure the performance of different strategies to make data-driven decisions around which activities to cut and which activities to test
  • Be an industry and company evangelist, knowing the product and our personas inside and out, and contributing to our blog, social media, and brand efforts

What We're Seeking

  • The ideal candidate will have 4-7 years of experience in a demand gen or similar marketing role, plus:
  • Eternal Learner: Smart and curious, able to learn quickly, and move fast. You’re always looking to grow yourself and improve.
  • Get Stuff Done: Dedicated, focused, and good at seeing things through to completion. You don’t shy away from hard work, you thrive on a challenge.
  • Masterful Communicator: Great written and verbal communication skills, with a detailed eye for editing.
  • Collaborative Nature: Great ability to build connections across teams, bring a team-first attitude, and collaborate effectively.
  • Analytically-Minded: Data-driven, turning to evidence and thoughtful analysis to make decisions. You’re driven by results, which is key when you’re on a lean team that needs to focus their efforts.
  • Detail-Oriented: With great power, comes great responsibility. That means we need to trust you to catch the details and not drop the ball.
  • Industry Experience (ecommerce, fintech, or insurance) a major plus
  • Technical Skills (HubSpot, Salesforce, Google Ads, HTML, etc.) a major plus

Benefits & Perks

  • Competitive compensation package, including equity
  • Full benefits package, including 401k
  • Unlimited PTO
  • Strong, vibrant, and fun culture with lots of virtual gatherings!
  • Ongoing training and development

This position is remote based and candidates can be located anywhere in the US. All candidates must be authorized to work in the United States

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Location

The Mulberry office sits in Union Square with plenty of bars and restaurants. Plus, the office is easy to get to with various train and bus stops being close by.

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