Senior Demand Gen Marketing Manager at Mulberry Technology

| Greater NYC Area
Sorry, this job was removed at 12:07 p.m. (EST) on Saturday, May 15, 2021
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Mulberry is disrupting a $40B insurance industry by providing ecommerce retailers a seamless plug-and-play platform to offer product protection plans to their customers. We were founded by a team of executives who are passionate about ecommerce and building customer-first solutions. Our platform not only drives revenue for brands, but also improves customer experience and trust in warranty programs.

We are growing rapidly and are looking for a talented full stack marketer to join our marketing team. You will run campaigns from start to finish across multiple channels for each of our audiences. You will have a visible and meaningful impact on our business by generating and nurturing leads, and working with sales and partner success teams to win deals and launch successful partnerships. On a day-to-day basis, you may be creating an email nurture campaign, analyzing the best performing offers, writing ad copy, or collaborating with sales on ABM campaigns.

What You'll Do

  • Manage marketing campaigns from start to finish, including creating landing pages and calls to action, creating assets and brainstorming offers, building and targeting ads and emails
  • Create and test paid acquisition campaigns, measuring and optimizing along the way to accelerate growth and manage costs
  • Create, execute, and optimize targeted email marketing efforts to each of our audiences to improve engagement and conversion
  • Collaborate with sales and partner success teams to brainstorm and execute creative campaigns to engage retailers
  • Identify new channels and opportunities for acquisition and customer engagement and lead the charge with internal and external collaborators to execute on those opportunities
  • Measure the performance of different strategies to make data-driven decisions around which activities to cut and which activities to test
  • Be an industry and company evangelist, knowing the product and our personas inside and out, and contributing to our blog, social media, and brand efforts

What We're Seeking

  • The ideal candidate will have 4-7 years of experience in a demand gen or similar marketing role, plus:
  • Eternal Learner: Smart and curious, able to learn quickly, and move fast. You’re always looking to grow yourself and improve.
  • Get Stuff Done: Dedicated, focused, and good at seeing things through to completion. You don’t shy away from hard work, you thrive on a challenge.
  • Masterful Communicator: Great written and verbal communication skills, with a detailed eye for editing.
  • Collaborative Nature: Great ability to build connections across teams, bring a team-first attitude, and collaborate effectively.
  • Analytically-Minded: Data-driven, turning to evidence and thoughtful analysis to make decisions. You’re driven by results, which is key when you’re on a lean team that needs to focus their efforts.
  • Detail-Oriented: With great power, comes great responsibility. That means we need to trust you to catch the details and not drop the ball.
  • Industry Experience (ecommerce, fintech, or insurance) a major plus
  • Technical Skills (HubSpot, Salesforce, Google Ads, HTML, etc.) a major plus

Benefits & Perks

  • Competitive compensation package, including equity
  • Full benefits package, including 401k
  • Unlimited PTO
  • Strong, vibrant, and fun culture with lots of virtual gatherings!
  • Ongoing training and development

This position is remote based and candidates can be located anywhere in the US. All candidates must be authorized to work in the United States

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • Apache AirflowFrameworks
    • Neo4jDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • FullstoryAnalytics
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • AirtableManagement
    • SalesforceCRM
    • SalesloftCRM
    • SendGridEmail


New York, NY 10018

An Insider's view of Mulberry Technology

How does your team reward individual success?

At Mulberry we use HeyTaco to celebrate individual achievements in a public Slack channel called #taqueria When giving a taco to another team member, we include relevant company values as hashtags. Gift cards are awarded to the two people who give and receive the most tacos each month.

Ley Ley

Sales Operations Manager

What does your typical day look like?

My typical day at Mulberry varies depending on the sprint. Discussing product requirements, implementing new features, doing code reviews, and mentoring other engineers are some of the several tasks I take on during my day here. Working with some of the brightest individuals is something that I look forward to everyday.


Software Engineer

What are some things you learned at the company?

Coming into a scaling startup, I wanted to understand how sales insights drive product/content strategy, and I’ve definitely had the mentorship here to do so. From enterprise sales to understanding e-commerce, joining the Mulberry team has been a great way to gain expertise with fresh industry verticals, buyer personas, and business challenges.


SDR Manager

What is your vision for the company?

Mulberry is building the trust-layer for commerce. We help digital platforms grow loyalty (and revenue) by seamlessly embedding extended protection into their customer journey. With Mulberry, anyone can offer up to 10 year product insurance as an add-on online, while giving customers a best-in-class claims filing experience.


Founder & CEO

How do you empower your team to be more creative?

I have always believed that sales is an art first, a science second. While sales is metrics and strategy driven it also requires creativity to succeed. I push my team to rely on the facts but to always make sure they are asking themselves the “5 w’s” (who, what, when, where and why) to drive innovation.


Co-founder & Head of Growth

What are Mulberry Technology Perks + Benefits

Mulberry Technology Benefits Overview

Here are some of the benefits + perks of working at Mulberry:
-Competitive Salary
-1:1 ongoing training and career development
-Medical, Dental, & Vision Health Benefits
-Unlimited Paid Time off
-Strong, vibrant, and fun culture, with lots of virtual outings and team building events!

Friends outside of work
Eat lunch together
Intracompany committees
Mulberry has a culture council that comes together bi-weekly to plan and execute company-wide events that promote our values and culture. Most recently we hosted a game night!
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Highly diverse management team
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

Although we aren't in a physical space at this time all of these perks are geared towards connecting our employees regardless of distance. Our goal is to strengthen our culture and keep the spirit of Mulberry alive!

More Jobs at Mulberry Technology18 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Project Mgmt
Data + Analytics
New York
Data + Analytics
New York
New York
New York
Project Mgmt
New York
New York
New York
New York
New York
New York
New York