Our Mission at LearnVest:
LearnVest is redefining the American approach to personal finance. Our planners leverage financial technology to create simple, affordable, realistic plans for anyone who wants to feel confident about their money and optimistic about the future.
Since launching in 2010, LearnVest has been one of the premier financial technology companies in the country, helping thousands of people make progress on their financial goals. LearnVest was acquired by Northwestern Mutual in 2015 and is now scaling its technology and personal finance approach to help millions of people across both the LearnVest and Northwestern Mutual brands.

Senior Digital Marketing Manager

The Senior Digital Marketing Manager role is responsible for the execution and results of all digital performance and brand marketing. The person in this role will work with our media partners to develop innovative media strategies, analyze what’s working, and optimize existing media programs. He or she should have deep expertise in the traditional performance marketing platforms (paid search, programmatic, paid social, etc.), and should also have experience in awareness-based buys (digital radio, podcasts, direct buys, paid content, etc). Working with a small team, e or she will be responsible for everything from strategy development and creative ad briefs to testing plans, to QA and performance analysis.

Responsibilities

Media

• Own strategy for all digital media channels, inclusive of paid search, paid social, display, video, paid content, audio, and direct buys
• Manage our media agencies and oversee day to day performance
• Develop KPIs and goals for each channel. Optimize each channel to meet our goals
• Develop projections and media plans on a quarterly basis
• Work with the organic social team to ensure strategies are aligned and contributing to business success

Creative

• Own the briefing process for all new digital advertising (inclusive of banners, social, audio, search copy, digital videos, etc)
• Work alongside the designers to ensure advertising meets brand standards and achieves the business goal
• Report back on creative results to inform future design iterations
• Write paid search copy as needed

Analytics & Reporting

• Work with the Digital Marketing Manager to ensure all media data is captured accurately in our systems
• Define our ideal for media reporting and dashboarding. Work the analytics team to make the ideal a reality
• Report on channel level performance each week, highlighting key wins, obstacles, and areas of opportunity

Testing

• Own the paid media testing roadmap
• Develop testing matrices for each channel to learn what works best in terms of copy, imagery, tone and message
• Develop audience level tests to validate assumptions around key insights and value props
• On-board creative to our testing plan and share performance with them each week

Additional

• Support on new products and digital experiences (i.e. calculators, wellness score). Build go to market media plans to support new launches and help the team think through the experiences that are best optimized for paid media
• Stay on top of new ad formats, communicating new opportunities to the team and making recommendations as to what should be tested

Qualifications

• 5+ years of experience, agency or in-house agency preferred
• Experience building full funnel marketing campaigns, inclusive of direct response, consideration, and awareness channels
• Hands-on experience using the core performance marketing platforms (Google, Facebook, Instagram, etc), with sophisticated knowledge of targeting and optimization techniques to drive scale and efficiency
• Experience with Demand Side Platform companies including success with digital targeting using 1st and 3rd party data
• Experience with creative brief writing and working with creative teams to develop a breadth of digital assets, including landing pages, videos, social ads, HTML5 display banners and homepage takeovers
• Ability to build strong relationships cross-functionally (creative, tech, product) as well as collaborate with outside agencies and vendors
• Strong analytical skills extracting insights, interpreting data and making recommendations that will optimize performance