Cedar
Cedar is a patient engagement platform that elevates the patient experience beyond clinical care.
New York, NY

Senior Director, Demand Generation

| Greater NYC Area
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The Role 

Cedar is improving the financial experience for healthcare consumers. Our technology improves the overall experience of patient billing and engagement, enabling hospitals, medical groups and health systems to thrive in a rapidly changing environment while helping patients understand the cost of their care.

We’re looking for a Senior Director, Demand Generation to drive rapid and quality growth of our national health system and physician group client base across the United States. Reporting to the Vice President of Marketing, the Senior Director of Demand Generation will be responsible for owning Cedar’s demand generation strategy and executing scalable, data-driven initiatives and campaigns that drive qualified leads to our sales team. We need a results-driven, sales-focused demand generation expert who understands both traditional and account-based marketing (ABM), thrives in a fast-paced environment and wakes up every day excited to execute, measure, and optimize marketing campaigns that identify and nurture leads. This is an exciting opportunity to build a leading demand generation function and support the growth of a company that is positively impacting the financial experience for patients.

Your mission: Architect a demand generation engine -- with a particular focus on ABM -- that will create the predictable pipeline needed to create a multi-million dollar recurring revenue business. This role requires leadership and vision, along with a deep understanding of what it takes to build a demand organization (team structure, metrics, channels, targets & budgets).

You’ll own and execute a multi-channel demand generation strategy for inbound leads and partner closely with the Head of Partnerships on overall provider growth strategy, sales enablement, and toolstack adjustments to support data-driven decision-making. You will be responsible for building out dashboards for measuring and sharing results on growth KPIs. The ideal candidate has experience in high velocity B2B/B2B2C marketing initiatives including paid media, advertising, search, email, virtual and in-person events, and is comfortable in a fluid, fast-paced start-up environment. This person must have the ability to think strategically, a strong bias for action, and a passion for Cedar’s mission to improve the patient experience. 

Responsibilities 

  • Deliver predictable pipeline at scale and create a dominant market position in a space where a significant percentage of pipeline is generated from a relatively small number of named target accounts
  • Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets.
  • Create and develop integrated programs and campaigns aligned with new market launches, as well as existing upsell / cross-sell opportunities
  • Partner cross-functionally with the sales team to identify opportunities for pipeline growth and acceleration
  • Provide strategy and vision around our pivot to account based marketing and a virtual-heavy experiential marketing plan (vs. more traditional in-person events)
  • Design and implement a system of target setting and measurement to achieve pipeline goals, eliminating the need for ad-hoc measurement and aligning to our Commercial vision
  • Partner with creative/brand team to develop ad assets, landing pages, etc. for marketing and sales
  • Create a unified pipeline team (campaigns, digital, experience) in concert with our sales function with a culture of excellence and a clear system for understanding priorities, aligning to them, and accountability for delivering results
  • Develop and optimize a first-class digital experience with clear digital journeys and performance scorecards designed and implemented for key personas in target verticals
  • Help lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers (performance marketing and experiential marketing report into the Demand Generation lead role)

Required Skills & Experience 

  • 7-10+ years operating in a complex, enterprise sales driven technology company (5+ years in B2B SaaS or healthcare is preferred)
  • Seasoned people leader, with a developed sense of what drives strong team alignment and culture
  • Mix of large company (operating at scale) and small company (scrappy execution) experiences
  • Track record of synthesising a specific go-to-market strategy into the appropriate mix of demand generation tactics (vs. applying pre-designed frameworks)
  • Has a passion for understanding customers/buyer pains and needs, and can align the organization to address
  • Demonstrated ability to lead directly and through influence to drive execution of a strategy
  • Direct leadership or close familiarity with different aspects of enterprise pipeline generation: digital marketing, integrated campaigns, corporate events, and sales development teams (SDR/BDR)
  • BA/BS degree (or equivalent) required, MA/MBA preferred
  • Deep experience with Salesforce and marketing automation/ABM systems

What do we offer to the ideal candidate?

  • An opportunity to work on a platform that is scaling very rapidly with 200,000 engaged patients a day as of May 2020
  • A chance to join a high-growth company at an early stage
  • The ability to impact the growth of our company, we value all comments and suggestions
  • Transparency across teams and interaction with multiple departments
  • Competitive pay, employer-paid healthcare, stock options
  • Daily team lunch and unlimited healthy snacks at our NYC office

Applicants must be currently authorized to work in the United States on a full-time basis. Cedar will not hire any applicants for Senior Director, Demand generation role who are present in the United States on an F-1 visa. Cedar is not an E-Verify employer and cannot employ individuals on a STEM OPT extension.

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Where we are

We're located in the lovely West Village with easy access with great local restaurants, shops, and bars!

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
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What are Cedar Perks + Benefits

Cedar Benefits Overview

Working at Cedar gives you an opportunity to solve a problem that affects millions of patients annually! We offer competitive pay, employer-paid healthcare, and stock options. Cedar also provides an open office environment where we come together to enjoy free daily team lunch and unlimited healthy snacks! You'll also get exposure to top venture capitalists including Thrive Capital and Founders Fund.

Culture
Volunteer in local community
Partners with Nonprofits
Cedar is proud to partner with Path Forward, a non profit on a mission to empower people to restart their careers after time spent focused on caregiving.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave

Jobs at Cedar
20

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All Jobs
Design + UX
Dev + Engineer
HR + Recruiting
Marketing
Operations
Product
Project Mgmt
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Content
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Senior Full Stack Engineer

Cedar
Greater NYC Area
1 day ago
+29
Design and build new features for our core products. Collaborate closely with product and design to continuously innovate on Cedar's projects. Improve existing applications' speed and reliability. Work with other Cedar employees to find new product opportunities. Serve as a mentor for junior engineers. Be a part of the decision making process as it relates to scaling the company and our products.

Product Designer (Initiatives)

Cedar
Greater NYC Area
2 days ago
+29
Cedar is seeking a Product Designer to be responsible for the end to end product design process as part of our initiative's team. The Product Designer will collaborate and partner closely with our Product, Engineering, and Commercial teams to expand Cedar’s business by working on new products and strategic initiatives.  Our ideal candidate will do more than just push pixels; this person will help move metrics that matter to our company. This candidate will put patients first by understanding their behavior, and apply this empathy to craft meaningful solutions. Additionally, this candidate will be a strong systems thinker that will solve to scale a world-class experience, one patient at a time. 

Director of Sales Operations & Strategy

Cedar
Greater NYC Area
3 days ago
+29
The Director of Commercial Operations’s primary goal is to support Cedar’s commercial teams by owning and driving revenue operations - which includes new sales and upsell operations, reporting and analytics, implementing and managing commercial tools, and commercial team training. The Director of Commercial operations will continually work with our internal stakeholders to assess Cedar’s processes and provide tactical strategies to improve operational efficiency.

Senior Director, Demand Generation

Cedar
Greater NYC Area
4 days ago
+29
We’re looking for a Senior Director, Demand Generation to drive rapid and quality growth of our national health system and physician group client base across the United States. Reporting to the Vice President of Marketing, the Senior Director of Demand Generation will be responsible for owning Cedar’s demand generation strategy and executing scalable, data-driven initiatives and campaigns that drive qualified leads to our sales team. We need a results-driven, sales-focused demand generation expert who understands both traditional and account-based marketing (ABM), thrives in a fast-paced environment and wakes up every day excited to execute, measure, and optimize marketing campaigns that identify and nurture leads. This is an exciting opportunity to build a leading demand generation function and support the growth of a company that is positively impacting the financial experience for patients.

Director of Implementation Services

Cedar
Greater NYC Area
6 days ago
+29
The Implementations team is seeking a Director of Implementation Services to oversee the support and implementation of this new technology for Cedar’s clients while also managing and growing a team of individuals based both locally to NYC and remotely. Working closely with our Head of Client Implementations, this Director of Implementation Services will provide direction and guidance for the team’s daily and future operations. 

Manager Partnerships (Sales)

Cedar
Greater NYC Area
6 days ago
+29
The Manager of Partnerships (Sales) will support, nurture, and scale Cedar's comercial growth efforts by driving engagement with prospective enterprise level clients. Our target clients include health systems, hospitals, physician groups, and laboratory companies. Our ideal candidate is a self motivated individual who is seeking to build and expand their knowledge of complex, enterprise sales cycles and business development. This is a phenomenal opportunity to work on highly-visible strategic initiatives and to be at the forefront of Cedar’s commercial strategy.

Bilingual Patient Success Advocate - Temp to Hire

Cedar
Remote
1 week ago
+29
Utilize the Cedar platform to handle all patient questions via inbound chats, phone calls and perform appropriate outbound call campaign. Manage and follow through on escalations to the healthcare provider. Manage the payment posting process and follow up on defaulted payments. Appropriately follow up with insurance and other third parties.

Technical Recruiter

Cedar
Greater NYC Area
1 week ago
+29
The Role Cedar is improving the financial experience for healthcare consumers. Our technology improves the overall experience of patient billing and engagement, enabling hospitals, medical groups and health systems to thrive in a constantly evolving environment while helping patients understand the cost of their care. We’re looking for a Technical Recruiter to join our rapidly growing team! In this role you will partner with the hiring managers

Senior Product Manager (Initiatives)

Cedar
Greater NYC Area
1 week ago
+29
Partner with the Initiatives Lead to determine and launch the MVP for the new product; ensure the successful expansion of this product offering across key market segments. Lead client calls and meetings in order to gain market insights, drive product strategy, and manage go-to-market strategy. Investigate and scope which key problems we should tackle. Own and develop a roadmap for the product development team (engineering, design, data science) to execute on, which aligns with our overarching product strategy . Drive and improve the product development process with your team, ensuring that features shipped are high-quality and on-time. Determine and optimize the key performance indicators for your team. Work cross-functionally with stakeholders to create specs and implement features. Partner with multiple functions throughout Cedar including sales, account management and operations to ensure seamless delivery. Be an evangelist for creating the best product experience that also hits business goals .

Solutions Engineer

Cedar
Greater NYC Area
1 week ago
+29
The Implementation Team at Cedar is made up of Solutions Engineers and Architects who own the process of getting our new clients from 0 to 1 on the Cedar platform. They have a "do what it takes" attitude to getting our clients' implementations over the line - on time and of high quality - and derive an innate satisfaction from that achievement. And simply put, Cedar doesn't realize its vision of improving the patient financial experience without our Implementation Team. 

VP of Engineering

Cedar
Greater NYC Area
1 week ago
+29
Along with Cedar’s CTO and other leaders, develop and guide the implementation of Cedar’s Engineering strategy, and team design. Apply superior technology skills to help the Engineering team unblock and execute at an extremely high level. Manage and continue to develop the Engineering Managers, who oversee multiple teams of high-performing engineers, and support them in the delivery process of Cedar’s products. Partner with Cedar’s People Team and company leadership on candidate recruitment and hiring. Continue to build and maintain the strong lines of communication between Engineering, Product, Product Design and Data Science teams . Represent Engineering at the company level through cross functional collaboration between Cedar’s Technology and Commercial teams. Maintain a culture that adheres to Cedar’s values of focusing on our vision, using good judgement, staying positive, and disallowing mediocrity.

Product Success Specialist

Cedar
Greater NYC Area
1 week ago
+29
In order to ensure our clients are able to provide the best patient experience possible, the Product Success Specialist supports our clients in their day-to-day use of the product, as well as works cross-functionally to ensure the smoothest client journey both with case management and the product itself. You’ll also have the opportunity to be hands on in the development of team best practices and materials for this new and growing team.

Training & Content Operations Lead

Cedar
Greater NYC Area
1 week ago
+29
In order to ensure our clients are ready to use the Cedar platform effectively from day one, the Training & Content Operations Lead will design and maintain training materials and conduct client facing training sessions.  Additionally, the Training & Content Operations Lead, will work cross-functionally with our product, operations, and commercial teams to ensure that materials, processes, standards, and training methods evolve to meet our client needs.

Senior Integration Engineer

Cedar
Greater NYC Area
1 week ago
+29
The Senior Integrations Support Engineer will work within our Integrations Support Team on the front lines as they dive into data to identify root causes, code robust solutions, and apply their learnings to improvements across all of our integrations. They will be driven by a desire to get to the root cause of complex issues as well as build tools to make their diagnosis and resolution more efficient. This role will also require working cross-functionally with the Implementation and Engineering teams to communicate the lessons learned through support. This communication will ensure we consistently hold a high quality bar for new client integrations. As a senior member of the support team, the Senior Integrations Support Engineer will be expected to lead the development of best-practices, bringing past experience and lessons learned with them to the team

Senior Product Manager

Cedar
Greater NYC Area
2 weeks ago
+29
Product Discovery: driving product discovery with providers, patients, and our commercial team to identify problems worth solving and validating solutions. Product development: working with your squad (design, engineering, and data science) to execute on the roadmap and launch high quality products. Collaborating with commercial teams and clients: meeting with commercial + client teams to gain an understanding of the key problems to focus on and how we plan to seek them.

Senior Backend Engineer

Cedar
Greater NYC Area
2 weeks ago
+29
We are seeking a Senior Backend Engineer to join the team and contribute to the backend of the Cedar platform. This team member would be responsible for developing the integration engine required for a smooth integration with our providers’ electronic health record data. This role is perfect for the engineer who has a passion for system and application design!

Lead Solutions Architect

Cedar
Greater NYC Area
2 weeks ago
+29
Solution Architects at Cedar own the process of getting our new clients from 0 to 1 on the Cedar platform. They are cross-functional leaders who are just as comfortable at writing data integration software as they are at leading large conference calls. They are among the first "Cedarians" our clients get to know, and are adept at building those client relationships alongside Cedar's other commercial teams. They have a "do what it takes" attitude to getting our clients' implementations over the line - on time and of high quality - and derive an innate satisfaction from that achievement. And simply put, Cedar doesn't realize its vision of improving the patient financial experience without our implementation teams.

Director Partnerships (Sales)

Cedar
Greater NYC Area
3 weeks ago
+29
As the Director of Partnerships (Sales), you will lead and manage the aggregate sales process with prospective, enterprise level clients. Given the complexity of our clients, candidates must have experience navigating relationships with multiple stakeholders of large enterprises, as well as the ability to successfully execute a consultative sales style. Our target clients include health systems, physician groups, and laboratory companies.

VP Partnerships (Sales)

Cedar
Greater NYC Area
3 weeks ago
+29
As the VP of Partnerships (Sales), you will lead and manage the aggregate sales process with prospective, enterprise level clients. Given the complexity of our clients, candidates must have experience navigating relationships with multiple stakeholders of large enterprises, as well as the ability to successfully execute a consultative sales style. Our target clients include health systems, physician groups, and laboratory companies.

Technical Lead

Cedar
Greater NYC Area
3 weeks ago
+29
We're seeking a Technical Lead to partner with our Engineering Manager within the Patient Pillar of our engineering org. This Technical Lead will act as a senior individual contributor to our codebase while providing mentorship to team members and expressing opinions on implementation and design of Cedar’s applications.