Senior Director of Digital Demand Generation - Remote - United States

| Greater NYC Area
About Knotch
As the global leader in Content Intelligence, Knotch’s mission is to empower brands to unlock the true value of their content by using data-driven strategies. With the Knotch Content Intelligence Platform, companies conduct competitive research and measure the performance of their content in real-time. Through our unique ability to provide a 360-degree view of all your content, including paid and owned, Knotch allows companies to connect content to business outcomes to enhance brand, increase ROI and build audiences.

We’re proud of our team
We’ve been building our products since 2013, and our team has grown in size and in spirit. We’ve been humbly recognized in the top 12% of fastest growing companies in America by Inc! Since the Covid-19 pandemic we’ve become remote-first, and we plan to stay that way. We know that a flexible environment leads to a happy team as we’ve again been named a Best Place to Work four years running by Built In NYC and a NYC company with Best Perks + Benefits in 2021! If you’d like to speak with our recruiting team about the future of Knotch, feel free to connect with us on LinkedIn and learn about us further on our careers site.

The Senior Director of Digital Demand Generation Role
As Knotch’s Senior Director of Digital Demand Generation, you will be relied upon to maximally impact sales pipeline development. You’ll be trusted to generate interest in our events by crafting outreach strategies and campaigns in conjunction with our Design and Communications teams. Your relentlessness, metrics-driven mindset, critical thinking skills, and creativity are key traits that will help Knotch scale as a company and position you as a demand generation leader on our Marketing team. To ensure your success, you will work closely with and report directly to our EVP of Marketing, Ben Plummer.

How you’ll add value at Knotch

  • Develop digital advertising campaigns for Knotch to drive interest in our products and events
  • Manage, monitor, and report upon the performance of your digital advertising campaigns
  • Ensure your Knotch Marketing team meets our MQL (marketing qualified leads) and SQL (sales qualified leads) goals through the usage of and tuning of digital demand channels
  • Create email outreach strategies and assets for upcoming events, driving RSVPs
  • Linking various technologies and techniques to achieve success
  • Work with Knotch’s Design and Communications teams to develop digital assets
  • Provide support to your team as a demand generation expert, leading by example and educating your peers on the value of your campaigns

You’ll be successful here if you

  • Possess the ability to create, execute, and manage successful integrated marketing campaigns
  • Bring deep knowledge of digital tools and techniques for successful demand generation
  • Can direct our team on paid social, paid search, email development and related technology to realize our SaaS growth marketing goals
  • Understand the ins and outs of marketing operations and can integrate a variety of demand generation tools
  • Can coach our team on how to best leverage WordPress or another CMS for performant content and websites
  • Have experience in full stack digital marketing tools like LinkedIn and Google
  • Are eager to utilize Pardot or a similar marketing automation tool to hit your demand gen KPIs
  • Are a team player, caring about how the outcomes of your work elevate your peers’ experiences and your target audience’s perception of Knotch
  • Approach marketing empathetically, appreciating that viewers are real people who interact with your marketing campaigns

We also appreciate (but don’t require)

  • Experience leveraging a video content creator like Wistia or similar for outreach
  • Comfortability in the functionalities of digital conference technology like Hopin or Zoom Webinars

---
Knotch is an equal opportunity employer. We strive to provide equal opportunities in all of our processes, including our hiring and employee experience.

We pride ourselves on our three values: transparency, relentlessness, and inclusiveness.
We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups.

We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier.

We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.

Share your thoughts with us, and you will be heard.

#LI-remote

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • ChartJSLibraries
    • RechartsLibraries
    • SequelLibraries
    • Active RecordLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KnotchAnalytics
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • Monday.comManagement
    • WordpressCMS
    • WebflowCMS
    • SalesforceCRM
    • PardotCRM
    • PardotEmail
    • PardotLead Gen
    • DriftLead Gen

Location

We love our NYC loft office in TriBeCa/SoHo near so many subways and local eateries, but we’re thriving with the flexibility of being remote-first.

An Insider's view of Knotch

How does your team reward individual success?

I see Knotch spotlight and reward us for all kinds of wins. Since we're a small team, we celebrate them on Fridays in front of the whole company. Last year, I was lucky to help recruit a data science team member, and as a reward, Knotch flew me to my dream destination, Japan, to celebrate that success!

Ray

Associate Manager of Content Marketing

How do you collaborate with other teams in the company?

We face new problems everyday but there is an incredible support system here and everyone works collaboratively towards the best solution. We are united by a common vision and transparent in every aspect of our operations, which is so rare to find.

Jason

VP of Finance

How has your career grown since starting at the company?

Knotch's commitment to my personal growth has played a huge role in shaping my career. I've found that I'm happiest when collaborating with others and was encouraged to join the product team to work more closely across all of our teams. Knotch's L&D program has set me on a path that makes my work more fulfilling, pushing me to be better every day.

Willie

Project Manager

How do you empower your team to be more creative?

On our revenue team, we foster an environment where everyone can feel it's safe to question things, and we celebrate them when they speak up and bring new ideas to the table.

Jamie

Senior Director, Sales Operations

What makes someone successful on your team?

In any company big or small, the Client Success or Account Management team can feel like a catch-all for your clients and products. Our team members go above and beyond the day-to-day. They make personal connections with each of our clients, see things from their perspective, and work hand-in-hand. That leads to happy clients and happy Knotchers.

Margeaux

VP of Accounts

What are Knotch Perks + Benefits

Knotch Benefits Overview

We’re in Soho. We work with Fortune 500’s. We get free lunch. We let dogs in. We’ve been recognized by Inc.’s Best Places to Work two years running. We’ve also been recognized by Built in NYC’s Best Places to Work, also two years running. Here are some other cool things.

Comprehensive Health Insurance.
Free Unlimited Commuter Card.
Mental Health and Wellness Initiatives.
Educational Stipend And Career Development Opportunities.
Unlimited PTO (No, Really).
You Get To Work With Us. Every. Damn. Day.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
In 2020, we held internal Unconscious Bias trainings and Inclusive Practices trainings through LifeLabs. Sentiment was so high that we're now planning a recurring training model.
Diversity manifesto
Diversity Employee Resource Groups
We have three open ERGs at Knotch: BIPOC @Knotch (BIPOC), Rainbow Riot (LGBTQIA+) and Ladies at Knotch (Women), plus two culture event-planning groups!
Hiring Practices that Promote Diversity
We push to seek talent through diverse sourcing and use Lever to collect optional EEOC and Diversity Survey responses so that we can benchmark and exceed our own equal hiring initiatives.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
We're committed to supporting our employees' mental and physical wellness, and we've even done spin classes together!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Knotch offers options as part of our competitive compensation package. Options vest over a four-year period after a one-year cliff.
Performance Bonus
Match charitable contributions
In the past, we've matched charitable contributions, most recently to The Center which offers LGBTQ communities of NYC advocacy, health and wellness programs and more.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Knotch also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
All positions can work remotely on occasion as needed (we're a flexible environment). Some positions are full-time remote already, and it will say so in the job post if it is a remote role.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
We have NYC-based events monthly and we also have two offsites per year where we fly the entire company to an exciting locale for team building and educational opportunity!
Free Daily Meals
Lunch stipend provided every day you work from your office!
Stocked Kitchen
Knotch's NYC kitchen is stocked with all the coffee, snacks, drinks, and Emergen-C you'll ever need.
Happy Hours
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Knotch hosts lunch and learn meetings anytime we have something awesome to share with the team. We also do a Show & Tell every Friday that complements these.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $1000 annualy for continuing education related to your role at Knotch (starts after 6 months of working with us)

Additional Perks + Benefits

We create our initiatives for our employees. They aren't a recruitment tool for us but rather a way for us to truly appreciate the hours and effort our employees put in every single day and to make their lives a little easier and a little better. You spend a lot of time at work- you might as well enjoy it.

More Jobs at Knotch8 open jobs
All Jobs
Dev + Engineer
Marketing
Operations
Product
Sales
Content