The Role

Cedar is improving the healthcare financial experience. Our technology improves the overall experience of patient billing and engagement, enabling providers to thrive in a constantly evolving environment while helping patients understand the cost of their care.

At Cedar, we look for candidates who are driven, energetic and excited to join a fast-paced company! The Senior Director of Experiential Marketing will build out our experiential marketing function and provide creative and operational leadership that improves and maximizes the talents of our current team. Reporting to the Head of Marketing, this outstanding leader will define and implement short and long-term strategies for all partner events, VIP and influencer engagements, sponsorships and experiential marketing across the organization. This role is paramount in realizing our ambitious brand elevation and revenue generation strategy for 2021, and beyond.

The successful candidate will be a forward-thinking and hyper-collaborative teammate, and will partner with colleagues within our commercial organization to cultivate opportunities to engage and inspire key audiences, including prospects, clients, advisors and employees. 

Responsibilities

• Conceptualize, plan and develop a comprehensive experiential marketing strategy working with senior leadership to address our goals and growth plans across specific audiences and industry segments
• Build and lead a team of experiential marketing professionals who can work collaboratively and creatively to bring “uniquely Cedar experiences” and activation events virtually and in-person to life
• Provide vision and direction on programming, including creative direction, format, content strategy, speaker preparation and plan for pre/post event engagement
• Communicate and build relationships with VIP/C-suite speakers and event attendees 
• Lead the team to source and manage event logistics including venue selection, contract negotiation, speaker recruitment, vendor management, branding, event production, and programming for events up to 500 attendees
• Build experiential marketing operations function, driving team efficiency and alignment to Key Performance Indicators
• Establish plans and budget expectations
• Collaborate with key partners to ensure events accomplish shared goals of building and accelerating pipeline, deal progress, existing customer share expansion, and community building
• Maintain groundbreaking knowledge and insights of the industry and competition to continuously identify potential partnerships and new opportunities
• Cultivate and maintain Cedar’s brand and voice through all activations and events

Qualifications

• 10+ years of progressive experience including leadership roles in event marketing and/or experiential marketing (including virtual event experience)
• Experience crafting and producing branded experiential activations that have driven measurable earned media attention and buzz
• B2B event management experience leading proprietary, 3rd party industry or executive events
• Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
• Extensive and successful experience with celebrity/VIP management 
• Success in developing strong internal and external relationships
• Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
• Strong imagination, instincts and judgement in transforming complex topics and information into captivating, relevant content
• Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor
• Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology
• Excellent written and verbal communication skills 
• Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), virtual event platforms (Hopin, Zoom) and integrations to track lead generation (Salesforce.com, HubSpot) and Google Suite
• Interests in health, wellness, and the future of healthcare are a plus

What do we offer to the ideal candidate?

• An opportunity to work on a platform that is scaling very rapidly, engaging with millions of patients per year and growing at a rate of 360% YoY as of January 2021!
• A chance to join a high-growth company at an early stage
• The ability to impact the growth of our company, we value all comments and suggestions! 
• Transparency across teams and interaction with multiple departments
• Competitive pay, employer-paid healthcare, stock options

Applicants must be currently authorized to work in the United States on a full-time basis. Cedar will not hire any applicants for the Senior Director, Experiential Marketing role who are present in the United States on an F-1 visa. Cedar is not an E-Verify employer and cannot employ individuals on a STEM OPT extension.