Senior Director, Global Enterprise Growth & Product Marketing at Gympass

| Greater NYC Area
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About Us

They say "sitting is the new smoking". We're here to get more people moving…

Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce.

Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent.

Job Purpose

The Gympass team is seeking an experienced growth marketer to oversee the lead generation and upsell of its prospects and clients across b2b and gyms. This person will be responsible for executing B2B account based marketing strategies throughout the sales funnel, while simultaneously promoting upsell programs across companies and gyms. 

As our growth team lead, you'll help define and establish best practices for lead gen and product marketing with a well-founded and tightly coordinated go-to-market strategy (GTM) in partnership with the cross-functional marketing team. You'll be a strategic growth hacker, marketing visionary, and team leader. You'll work with sales and business development, product, customer success, engineering, community, and more. 

What You'll Do...

  • Develop GTM strategies and execute campaigns across prospects and clients/partners, constantly generating ideas and hypotheses to initiate and carry out iterative tests and leverage learnings across multiple channels
  • Plan, execute lead gen and upsell paid campaigns across paid channels, including SEM, Paid Social, Display, etc.
  • Lead, coordinate, and work across the marketing, product management, and field teams to execute cross-functional implementation of lead gen and product marketing plans
  • Own go-to-market launch planning to ensure successful, integrated launches for new product features, and company solutions to grow the client and partner business. 
  • Operate as a trusted advisor to Product Development, Sales Leadership, and Client Success, establishing a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap for clients and partners.
  • Perform ongoing market research to understand the competitive landscape, and define key use cases for new product feature releases.
  • Collaborate with operating teams to forecast and plan company revenue growth
  • Creating and updating campaign performance, in partnership with reporting team: tracking and reporting on metrics such as customer and prospect engagement and conversion rates
  • Manage a team of Demand Generation and Product Marketing Managers globally to help grow the function

You Should Have...

  • Proven expertise and leadership in global Demand Gen and Product Marketing planning
  • Ability to set process, coach others, and build relationships across teams
  • Manage and optimize weekly, monthly and quarterly marketing spend allocation, spend accuracy and forecasting
  • Hands-on experience with B2B lead gen and digital product marketing with a knack for designing and execute GTM growth strategies. 
  • Excellent oral and written communication skills in English
  • Proven stakeholder management experience.
  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics. 
  • Ability to analyze data, and campaigns connects with a diverse audience of stakeholders; including customers and executives.
  • Knowledge of B2B marketing tools and methods (such as SF, Hubspot, Marketo, Intercom, Yesware etc.) and strategies
  • Comfortable working in a rapidly evolving environment


We're a wellness company that is committed to the health and welfare of our employees. Our benefits include:

  • Health, dental, and vision insurance
  • Gympass membership, workout anywhere anytime for the cost of one lunch
  • Competitive PTO, sick time, company-observed holidays and a floating holiday
  • Paid parental leave
  • Education reimbursement program
  • Outstanding opportunities for personal growth and career development
  • An exciting and supportive atmosphere with intelligent (hey, at least we think so) and ambitious people from around the world!

Gympass is an Equal Opportunity Employer. Gympass does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail


Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

An Insider's view of Gympass

What’s the vibe like in the office?

Gympass is a high energy, fast-paced and incredibly flexible environment. It's always motivating to look around and see different teams accomplishing goals that once seemed so far off. We're encouraged to use Gympass, and there is always time to get a workout in. We practice what we preach and live our mission.

Alex McKee

Fitness Partnership Director

What's the biggest problem your team is solving?

The biggest problem my team works to solve daily is how to provide the greatest client experience around. We are constantly asking ourselves "How do we build a relationship that is strong and memorable each and every day?" We are our greatest competition - and it is a joy to show up every day to compete against ourselves as a team and company.

Danielle Perez

Manager, US Fitness Accounts

How does the company support your career growth?

We support growth both professionally and personally primarily through our performance management process. We have two formal reviews each year, as well as quarterly goal setting and checkins. We encourage our employees to own their careers by proactively seeking development opportunities and speaking openly about how we contribute to their growth.

Nikki Salenetri

VP, Human Resources

How do you empower your team to be more creative?

We are growing rapidly, so our goal-setting process empowers people to make decisions quickly. A tops-down structure would never work here. Our employees propose goals upwards and have ongoing discussions to ensure they are driving the right outcomes. We’re not afraid to make mistakes, so we learn fast and adjust course.

Denis Hickey

Global Head of Compensations and Benefits

How has your career grown since starting at the company?

I joined Gympass in an individual contributor role allowing me to become fully immersed in every part of the sales cycle. After being successful in this role, I was quickly afforded the opportunity to be part of sales leadership and use my experience to coach and support my team in the most effective way of driving our mission.

Craig Collins

Head of Business Development, East

What are Gympass Perks + Benefits

Gympass Benefits Overview

We're a wellness company that is committed to the health and well-being of our employees.

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Gympass offers three types of plans: PPO, EPO, HDHP (HSA available)
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
We love to try out local fitness studios together using the Gympass platform!
Retirement & Stock Options Benefits
Child Care & Parental Leave Benefits
Child Care Benefits
Gympass offers Dependent Care FSA.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Continuing Education stipend
Time allotted for learning
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