Vice President of Global Field Marketing

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Meeting your future team:

Collibra is looking for an experienced, growth-minded Field Marketing Leader to help build our field marketing organization.   Reporting to the Chief Marketing Officer, the VP, Field Marketing will drive the strategy for field marketing by deploying the right mix of marketing programs to reach, educate, nurture and convert our target audiences driving high-quality leads and opportunities globally. Like many Field Marketing teams during the time of Covid, we are looking to rebuild the entire team from scratch. If you’re a builder that takes a data-driven approach to demand generation growth and views Field Marketing as substantially more than event planning, this is an amazing role for you.  

Vice President of Global Field Marketing at Collibra are responsible for:

  • Acting as a strategic business partner to our field teams, the Field marketing team delivers leads, accelerates pipeline and increases revenue through the creation and execution of a global marketing strategy in alignment with Company priorities and in partnership with the Sales, Customer Success and Product teams
  • Partnering with the Global Demand Center to deliver a comprehensive portfolio of one to many localized marketing programs that leverage and extend global integrated campaigns and programs focused on customer acquisition, retention and expansion.
  • Creating a thoughtful and innovative approach that accounts for regional differences by partnering with regional sales or vertical sales leadership team to deliver calculated marketing strategies and programs that accelerate deal velocity and increase deal size
  • Building the team from scratch by recruiting and leading a team of global high-performing field marketers to deliver against the field marketing strategy.
  • Driving effective communication with and through your team to multiple stakeholders, including executives, sales, corporate and regional teams 
  • Participating in the regional pipeline and business reviews

You Have:

  • Proven experience in marketing within a B2B SaaS company; with expertise leading a global field marketing organization at scale (North America, EMEA, APAC)
  • Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns, targeting enterprise size companies 
  • Demonstrated results in achieving high quality pipeline and conversions, and impact to revenue out of localized acquisition, retention and expansion programs, while maintaining and improving marketing LTV/CAC 
  • Strong command of global and regional interlock with proven experience building integrated campaigns at scale with a global demand center (or team)
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • Strong fluency in G-Suite, Marketing Automation and CRM systems such as Marketo, Demandbase and Salesforce.com, as well as other office productivity and collaboration tools
  • Preferred experience working within a SiriusDecisions marketing ecosystem 

Measuring Success:

  • Within your first month, you will have met your primary business partners, you’ll understand our team goals and our first half plan. You’ll also start recruiting for your open req’s
  • Within your third month, you will be interviewing and hiring Field Marketing Managers. You will also be working with the Demand Center/Strategic Accounts/Sales LT to build the Field marketing plan and transition existing work from these teams.
  • Within your sixth month, you will be onboarding your team, measuring results, planning and executing.

Benefits at Collibra:

We strive to provide all Collibrians competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefit programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, giving back and allyship & belonging.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, carer’s leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: CollibraForGood, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons - all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, development programs, employee rewards & recognition and more!
  • {Be}Together: Community and belonging with our ERGs and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI counsel, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more!), snacks, catered lunches and team offsites!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer - it’s directly tied to our core value, “open, direct, and kind”. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire, and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.



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